Sinch Mailgun vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sinch Mailgun
Score 8.5 out of 10
N/A
Mailgun is a transactional email API service which was owned and supported by Rackspace (acquired in 2012) and then spun off in 2017 as an independent and standalone entity. It is now supported by Sinch since that company's acquisition of Mailgun and Mailjet, through acquiring Pathwire.
$35
per month
Twilio SendGrid
Score 8.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Sinch MailgunTwilio SendGrid
Editions & Modules
Foundation
$35
per month
Growth
$80
per month
Scale
$90
per month
Flex
Free
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Sinch MailgunTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sinch MailgunTwilio SendGrid
Considered Both Products
Sinch Mailgun
Chose Sinch Mailgun
All three solution we evaluated are compatible and integrated in Google Cloud Platform (the cloud solution we use). We went for Sinch Mailgun since we already used Sinch to handle SMSs, and they are from the same Company.
Chose Sinch Mailgun
I am in Email marketing space over 8 years. And Sinch Mailgun was far most the worst experience I got. Not suggested.
Chose Sinch Mailgun
To be honest, the tools are quite similar and again I dont recommend using them as a standalone products, but they power the work we do via CRMs and our marketing campaigns. Mailgun integrates slightly better which it is why it is the preferred choice for our agency, as it …
Chose Sinch Mailgun
We chose Mailgun over SendGrid and Postmark because we really like their API. We have stuck with them because they have never given us any reason to switch. Their reliability is superb and their API remains excellent. SendGrid and Postmark are both good in their own rites, …
Chose Sinch Mailgun
They have a great free tier for up to some amount of emails a month. Looks attractive when you are a new startup, but once you have customers and they go down, not so much.
Chose Sinch Mailgun
Mailgun is easy to use and reliable.
Chose Sinch Mailgun
MailGun is more expensive than SparkPost and about the same price-wise as SendGrid. MailGun had a notably easy set-up process, since they are the first SMTP service we signed up with, and their support has been very helpful in identifying deliverability issues, providing …
Chose Sinch Mailgun
I chose Mailgun because I work in the healthcare space, and they were the only company I could find that was decent, not over the top expensive, and would sign a BAA.
Chose Sinch Mailgun
Not really a con but I typically choose SendGrid over Mailgun simply because I've been using SendGrid for so long. Overall, SendGrid and Mailgun are both rock solid and very affordable. You could probably flip a coin on which one to use. I would definitely look into SendGrid's …
Chose Sinch Mailgun
Mailgun was selected by the co-founders and original development team. But once I took over as the head of development and marketing we switched over to the competitor, SendGrid. SendGrid was not only cheaper, but gave us a much more robust product with marketing emails, ads, a …
Chose Sinch Mailgun
Amongst the various transactional email vendors (Mandrill by MailChimp, SendGrid's transactional email product, Mailjet, etc.) they are all relatively similar. Mailgun stands out in that it has one of the more generous free tiers and therefore is a strong choice for small …
Chose Sinch Mailgun
I've tried SES. It had spotty deliverability and AWS has fiddly docs and apis. I tried a few others and while some worked well, they had neither the exposure or maturity to make me confident in using them in a production app. Out of all the products that I have tried that offer …
Chose Sinch Mailgun
Mailgun was cheaper and easier to set up. No question!
Chose Sinch Mailgun
We used SendGrid previously and thought MailGun seemed a bit cheaper without sacrificing quality.
Chose Sinch Mailgun
MailerLite, MailChimp and SilverPop
Chose Sinch Mailgun
I used Mailgun first, and after they weren't able to fix my problems or offer any support I switched to Postmark with lower bounce rates, higher delivery rates with more detailed reporting. Setup is more of a to-do but it's well worth it once you start seeing your bounce rate …
Chose Sinch Mailgun
As I mentioned before, even when you do try to validate an email address client side, you have options (see above) BUT and that is the big but, those are mostly a regex solution, but it's not enough. mailgun addresses that exact issue and also looks at the domains, their rules, …
Chose Sinch Mailgun
We went with Mailgun because they had fantastic APIs and libraries (Ruby in our case) and because their pricing was among the best of all services that we evaluated.
Chose Sinch Mailgun
I previously selected mailgun because of a PHP framework called Laravel. Since I was using that framework, and they had ready examples with mailgun and how to set things up, I went with the flow. It was really easy. Later when I started deploying my services, I was introduced …
Twilio SendGrid
Chose Twilio SendGrid
Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because …
Chose Twilio SendGrid
Twilio SendGrid stacks up well to its direct competiros like Mailgun and BigMailer, but it doesnt stack up again more complex marketing automation tools like HubSpot and ActiveCampaign. That is understandable as it doesnt seem to be the purpose of the platform, but it is worth …
Chose Twilio SendGrid
Brevo was cheaper and doesn't support the spam testing but in my experience their support was much , much better.
Chose Twilio SendGrid
I have been using Sendgrid for a while now, and the main reason to select it in the first place was because of the data analytics it offered and data security. Its high deliverability and rates and the pricing offered for our requirement suited our budget; hence, we chose it …
Chose Twilio SendGrid
SendGrid has added features and allows to add unique unsubscribe links.
Chose Twilio SendGrid
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, …
Chose Twilio SendGrid
Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to …
Chose Twilio SendGrid
We here it is good but has this huge issue with customer service. We wanted to go with SendGrid because it was recommended, but we have had three months of grief.
Chose Twilio SendGrid
I use both. SendGrid as I stated before I use in a very simple manner - just as an email server basically- because the
email list I’m using is originates through ClickFunnels. They have enough reporting for me. Although I could definitely use click tracking so I may implement …
Chose Twilio SendGrid
Twilio SendGrid stacks up against sharpspring and adobe advertising cloud because it resolves sending emails in a easy way with a low cost and a lot free quotas. So if you need to only integrates a list register, a easy newsletter send or even a smtp integration, Twilio …
Chose Twilio SendGrid
Twilio SendGrid is a great all around email marketing solution. It does everything that Mailchimp can do but offers a whole host of other features a professional marketeer would require. Mailchimp does not support email campaigns that promote gambling products.
Chose Twilio SendGrid
MailGun answers support tickets inside of 24 hours and has as good as or better deliverability, and their team is knowledgeable and responsive.
Chose Twilio SendGrid
We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.
My biggest gripe is that it’s so hard to move data across platforms, …
Chose Twilio SendGrid
I use this software along with Sendwithus too. Both the software I use for different sets of people.
Chose Twilio SendGrid
We prefer Twilio SendGrid as a solution, simpler installation, very low failure rate (less than 1%) Our goal is a 1 step solution that we never have to go back to, that way the client is only billed once and their ROI remains high.
Chose Twilio SendGrid
We selected SendGrid for the flexibility it offered us where we could set up APIs from our own database and CDP to trigger one-to-one messages, automate campaigns, personalize comms and save money over other systems that require you to host your data in their systems and charge …
Chose Twilio SendGrid
We considered using Mailchimp from the beginning but we weren't in a place where we needed everything Mailchimp had to offer and we needed a simpler solution that was easy to implement and use. SendGrid served us well as a bigger stage company with limited funds and needs but …
Chose Twilio SendGrid
Some of the other platforms we have used in the past appeared to be cheaper up front, but in the long run... they were a lot more costly than Twilio SendGrid. Some of the other email marketing tools did not offer drag and drop features that make building an email campaign easy …
Chose Twilio SendGrid
The only other transactional email program I've used inside of Dinely was Mailgun. Mailgun is great with deliverability and relatively cost effective as well. The only issue is it's not able to be rapidly implemented. If we wanted to design up transactional emails that wow our …
Chose Twilio SendGrid
Before using SendGrid we used MailChimp and were very limited with segmenting our users. Then we moved to ActiveCampaign and paid a ton of money for sending a few promotional emails per month. Then we got SendGrid - letting us rid both of ActiveCampaign and Mailgun and having …
Chose Twilio SendGrid
All of the aforementioned competing services don't have a transactional email component along with their email marketing campaign services. Also, SendGrid is the most economical value of the 4, while 2nd place goes to MailChimp with regard to pricing. I liked SendGrid out of …
Chose Twilio SendGrid
If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So …
Features
Sinch MailgunTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Sinch Mailgun
-
Ratings
Twilio SendGrid
7.1
Ratings
11% below category average
WYSIWYG email editor00 Ratings7.00 Ratings
Dynamic content00 Ratings6.80 Ratings
Ability to test dynamic content00 Ratings5.60 Ratings
Landing pages00 Ratings8.00 Ratings
A/B testing00 Ratings7.20 Ratings
Mobile optimization00 Ratings7.00 Ratings
Email deliverability reporting00 Ratings7.40 Ratings
List management00 Ratings7.60 Ratings
Triggered drip sequences00 Ratings7.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sinch Mailgun
-
Ratings
Twilio SendGrid
7.6
Ratings
1% below category average
Dashboards00 Ratings7.40 Ratings
Standard reports00 Ratings8.20 Ratings
Custom reports00 Ratings7.20 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Sinch Mailgun
-
Ratings
Twilio SendGrid
8.1
Ratings
1% above category average
URL Validation00 Ratings7.40 Ratings
Link Tracking00 Ratings8.20 Ratings
Image Validation00 Ratings9.00 Ratings
Inbox Display00 Ratings7.80 Ratings
Email Accessibility Tools00 Ratings7.80 Ratings
Spelling and Grammar Check00 Ratings8.20 Ratings
Spam Testing00 Ratings8.20 Ratings
Email Previews00 Ratings8.60 Ratings
Best Alternatives
Sinch MailgunTwilio SendGrid
Small Businesses
Mailjet
Mailjet
Score 9.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Mailjet
Mailjet
Score 9.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sinch MailgunTwilio SendGrid
Likelihood to Recommend
8.4
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
10.0
(0 ratings)
8.2
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
7.4
(0 ratings)
3.0
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Sinch MailgunTwilio SendGrid
Likelihood to Recommend
Even with the list of negatives, Mailgun is still a great solution for how easy it is to work with and how ubiquitous it is to find examples and libraries out there on the internet. The company has great support and are usually quick to address and fix things. I do think they have some room for improvement with the lack of templates and the outdated UI log handling/filtering.
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I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
  • Its SMTP is very easy to use and it integrates easy with all CMS and frameworks.
  • It allows you to have a record of the incoming/outgoing emails and get useful statistics about them.
  • Thanks to their 5000 free emails per month, it is a very good option to startups and small companies.
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  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Read full review
Cons
  • Mailgun is used by spammers, and sometimes your assigned mail server will get blacklisted because of other users on it.
  • If you end up with a mail server that is blacklisted, your mail will go nowhere. And, below the $300 and up pricing tiers, there is no one at Mailgun to help you get this problem resolved. You are just stuck.
  • In other words, Mailgun is unreliable as a mission-critical service. I would strongly recommend using a service with better processes in place.
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  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
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Usability
The time for the initial setup is very quick, since you can start sending (thus developing) from their sandbox in no time. The actual configuration involves, as usual, some DNS changes that may require time but are well explained and documented. Once everything is set up, there are a lot of monitoring tools that you can use to optimize your lists.
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It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Reliability and Availability
There have been a few minor outages through the years, but nothing more than a few minutes. These small outages are to be expected in any kind of a SaaS product, but Mailgun handles them very well. We designed our software to just retry sending after a while if there is an outage. As far as I know, we have never had to do more than a few retry cycles. This is all automated on our end, so we rarely even notice. Our customers have never noticed any mail sending outages.
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No answers on this topic
Performance
The API and the deliverability of emails is excellent. Their API is very responsive and performs perfectly fine. I have no complaints there. Their management interface though (accessed through the web) is pretty slow though. Searching through lists of emails when I'm tracking down a problem for a customer can take 10+ seconds which is annoyingly high for a modern web app.
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No answers on this topic
Support Rating
MailGun's support staff is both friendly and helpful. They were very instrumental early on with helping out during the setup process by answering questions, providing documentation on best sending practices, detailing information about the advantages of sending from a dedicated IP rather than an IP pool, and helping us to remove ourselves from blacklists.
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Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Not really a con but I typically choose SendGrid over Mailgun simply because I've been using SendGrid for so long. Overall, SendGrid and Mailgun are both rock solid and very affordable. You could probably flip a coin on which one to use. I would definitely look into SendGrid's Accelerate Program too.
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Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because Outreach is more of a sales tool and suitable for sending lesser emails.
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Scalability
Over the past six years, Mailgun has scaled with our growth very easily. We haven't had to make any code changes to handle our larger volume today, and their pricing has scaled naturally with our growth. As far as I know, there is nothing we will need to do in order to grow 10-fold. Mailgun just handles the load really well.
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No answers on this topic
Return on Investment
  • ROI great for client campaigns
  • Great for getting the right message in front of the right people at the right time
  • A valuable part of our tech stack as a lead gen agency
  • Ease of use when plugging it into other tools (speed to implement)
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  • Switching to Sendgrid has saved us over $3000/year compared to using other platforms.
  • Sendgrid has saved us time as the process for creating email campaigns is so easy.
  • Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue.
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