Marin Software vs. Skai

Marin Software

64 Reviews and Ratings

Skai

34 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Marin Software	Score9.1 out of 10	N/A	Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…	N/A
Skai	Score8.8 out of 10	N/A	Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.	$10,000 Starting Price

Pricing

Marin Software

Skai

No answers on this topic

Kenshoo: $10,000
Starting Price

Pricing Offerings
Marin Software	Skai
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

Required

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Community Pulse
Key User Insights
	Marin Software	Skai
Considered Both Products	Marin Software Verified User Chose Marin Software Kenshoo Search is definitely the most customizable auto bid tech for lease and sale, however Marin Software blows them out of the park when it comes to ease of use, customer support, and reports. If you have a fair number of cookie-cutter accounts with limited special issues, … Incentivized Helpful? Verified User Chose Marin Software I used Kenshoo about 3 years ago. I find Marin much simpler to use. The biggest plus for Marin is the bidding structure. Incentivized Helpful? Verified User Chose Marin Software Used Kenshoo previously. Much easier to use than Kenshoo. A lot more functions are available and day-to-day tasks can be performed quicker on Marin. Incentivized Helpful? Kelly Wagner Client Services Manager in Marketing at iProspect (Marketing and Advertising, 11-50 employees) Chose Marin Software Marin has a much better, polished reporting output that is Client ready. The entire interface is also more user friendly and easier to look at, navigate and understand. The scheduled alerts and reporting make management a breeze in comparison. Marin however loses to Kenshoo … Helpful? Chad Gardner Technical Account Manager in Marketing at BrightTag (Marketing and Advertising, 51-200 employees) Chose Marin Software The agency I was working at primarily used Kenshoo, DoubleClick and Marin but would sometimes also work direct to engine. Having played multiple roles as an account manager and also the technical lead on the product/vendor team, Marin definitely stood out as my favorite. Helpful? Verified User Chose Marin Software I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. … Helpful? Verified User Chose Marin Software Marin wasn't as flashy as some of the other tools we evaluated; however, it provided the fundamental tools we needed to do our job effectively & efficiently. Their reporting functionality works, but isn't as "bells & whistley" as the others; however, we've seen errors when … Helpful? Robert Frost Manager of Paid Media in Professional Services at ethology (Marketing and Advertising, 51-200 employees) Chose Marin Software Marin is very comparable to Kenshoo, and (for us anyway) quite a bit less expensive. Sure, Kenshoo has some additional features not offered by Marin that would be cool to have, but those features come at a hefty premium. Marin does everything we need it to do, at an acceptable … Helpful? Verified User Chose Marin Software Marin is a key player in the market for paid search, display and social. Its key competitors are Kenshoo and DoubleClick. I think that each provides specific value to their clients, but Marin offers a holistic value. Helpful? Valerie Anderson Search Director in Marketing at Maxus (Marketing and Advertising, 1001-5000 employees) Chose Marin Software Marin and Kenshoo perform at nearly the same level. There are features in Marin that exceed that of Kenshoo (and vice versa). One great customer service feature of Marin is the ability to create full read-only access which enables clients to see reports just as we see them, … Helpful? Verified User Chose Marin Software I really like Marin, I have used it the most of any bid management tool, and it is by far my favorite. Marin has an easy to learn interface and a nice training program that helps get everyone up to speed when they are new to using the program. It is an awesome tool. Helpful? Verified User Chose Marin Software DoubleClick has gotten better, but Marin is easier to use and the service is better. This includes the help section and our Marin reps. Helpful?	Skai Verified User Chose Skai I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class. Incentivized Helpful? Matt Howarth Search Marketing Analyst in Marketing at Gazelle (Internet, 51-200 employees) Chose Skai Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are … Incentivized Helpful? Verified User Chose Skai I personally like Kenshoo better than Marin for a few reasons. When it comes to Ecomm Search, Kenshoo is far better in terms of available features, algorithmic bidding which is more focused on ROAS, and reporting especially for eCommerce. Marin is a good platform, especially … Incentivized Helpful? Verified User Chose Skai We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations … Incentivized Helpful? Eamonn Kelly SEM Senior Analyst in Marketing at UM Worldwide (Marketing and Advertising, 1001-5000 employees) Chose Skai Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the … Incentivized Helpful? Verified User Chose Skai Some features of Kenshoo outshine other solutions we've evaluated. Kenshoo Infinity Suite is a great product for multi-channel management but overall is less favorable especially from a pricing perspective. We've transitioned several client accounts from Kenshoo to DoubleClick … Incentivized Helpful? Verified User Chose Skai Kenshoo is the best in class. With "time" being the most precious resource we have, Kenshoo allows us to get more done in the same amount of time as comparable products. Incentivized Helpful? Verified User Chose Skai Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Marin Software

Skai

Comparison of Ad Network Integration features of Marin Software and Skai
Feature	Marin Software - Ratings	Skai 7.1 10 Ratings
Data Transfer	00 Ratings	8.510 Ratings
DSP integration	00 Ratings	5.75 Ratings

Comparison of Ad Campaigns features of Marin Software and Skai
Feature	Marin Software - Ratings	Skai 6.1 11 Ratings
Ad campaign creation	00 Ratings	7.611 Ratings
Ad deployment	00 Ratings	7.611 Ratings
Display advertising	00 Ratings	4.310 Ratings
Ad display and retargeting segmentation	00 Ratings	4.810 Ratings
Sequence targeting	00 Ratings	6.39 Ratings

Comparison of Ad Reporting & Analytics features of Marin Software and Skai
Feature	Marin Software - Ratings	Skai 7.3 12 Ratings
Ad dashboards	00 Ratings	7.612 Ratings
Ad performance reports	00 Ratings	9.812 Ratings
Ad conversion tracking	00 Ratings	6.712 Ratings
Ad attribution reporting	00 Ratings	7.611 Ratings
Cross-channel ad management	00 Ratings	5.910 Ratings
Ad forecasting and optimization	00 Ratings	6.211 Ratings

User Ratings
	Marin Software	Skai
Likelihood to Recommend	10.0 (32 ratings)	9.2 (17 ratings)
Likelihood to Renew	7.6 (23 ratings)	7.8 (3 ratings)
Usability	10.0 (6 ratings)	9.6 (2 ratings)
Availability	9.0 (1 ratings)	3.6 (1 ratings)
Support Rating	10.0 (6 ratings)	9.6 (2 ratings)
Online Training	9.0 (1 ratings)	- (0 ratings)
Implementation Rating	9.8 (5 ratings)	- (0 ratings)