Medallia vs. SurveyMonkey

Medallia and SurveyMonkey are both software designed to engage with customers and gauge their thoughts through surveys.  Medallia is a customer experience management software that provides survey features, as well as in app feedback and review features.  SurveyMonkey is a survey & form building tool designed to help businesses collect and analyze data with highly customizable surveys.

Features

Medallia and SurveyMonkey both offer survey creation capabilities, but they also have a few standout features that set them apart from each other

Medallia provides form and survey generation in addition to review and reputation management.  Medallia collects data about customer experience and also provides analytics features so the businesses can see what is impacting customer loyalty.  Medallia offers a complete platform for monitoring customer experience with both individual products and brands as a whole.

SurveyMonkey is a dedicated survey platform that businesses use to gain specific, actionable insights on both customers and employees. SurveyMonkey provides automated responsive design with a simple drag-and-drop survey editor so surveys will look great on all devices. For quick survey creation, SurveyMonkey has a wider variety of survey templates that can be used out of the box or customized.

Limitations

Medallia and SurveyMonkey can both be used to make and push out surveys, but they also have some limitations that are important to consider.

Medallia provides a fully featured customer experience platform, but it doesn’t provide specialized survey tools. Users can create customized surveys using Medallia, but it doesn’t provide a wide variety of survey templates, so businesses cannot make surveys as quickly as they would be able to with a dedicated tool.  For businesses looking primarily to create surveys, SurveyMonkey may be preferred.

SurveyMonkey includes specialized survey making features, but it isn’t a complete customer experience platform with support for reputation management.  Additionally, SurveyMonkey doesn’t include detailed analytics features outside of individual survey reports. For businesses looking for a customer experience platform, rather than a survey creation tool, Medallia may be preferred.

Pricing

Pricing for both Medallia is dependent on the feature needs and size of the purchasing business.  Buyers can reach out to the vendor for a detailed quote.

SurveyMonkey offers a business pricing package for $25.00 per month per user.  For larger enterprises that need more advanced analytics features, the Team Premier package costs $75.00 per month per user.