Mention vs. Sprinklr Insights

Mention is perfect if you are looking for a fairly inexpensive software that will help you monitor your brand reputation, help you discover SEO opportunities, and potentially help you generate sales revenue. While I know Mention can work with bigger companies, I personally feel this fits the SMB market the best. On the other hand, Mention may not be for you if you have a mega brand and need to see sentiment analysis.

Incentivized

For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.

Incentivized

• Engagement - Knowing how well your content is doing with your audiences is a beneficial feature to have at your disposal.
• Reach - Knowing the who, and where your content ends up, gives a better insight into how compelling your content is.
• Data Reports - The many features offered by Mention is invaluable. Some of the best thought out features are with this company.

Incentivized

• Product Insight — Being able to add in our products so we can have positive and negative insights.
• Community Insights — We were able to watch out community and see what they were talking about.
• Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.

Incentivized

• Mention is an older platform and in this rapidly changing world and "need it now," I'm not feeling it's really there yet.
• I'm having to create my own social tracking using IFTTT and Zapier to be ahead of the curve. I wish Mention was as fast.

Incentivized

• More sources! I'm waiting to be able to listen to Tiktok specifically
• Needs the ability to listen to responses around a particular post via url
• Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick

Incentivized

Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.

Incentivized

Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.

Incentivized

Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!

Incentivized

It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.

Incentivized

Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support would be available to me. Normally when you have a question, you want it answered right now, but that was a bit of a problem for them. Mention is very quick with support and understanding of their own program.

Incentivized

Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.

Incentivized

• Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
• Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
• The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.

Incentivized

• Negative impact: due to many issues with social media accounts being disconnected we've been losing a lot of time trying to fix that with the support team. The issue persists despite our efforts and every week there are several SM accounts that are being disconnected from Sprinklr
• Positive impact: improved analytical insight

Incentivized