Meta Business Suite vs. Sprout Social

Meta Business Suite

761 Reviews and Ratings

Sprout Social

574 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Meta Business Suite	Score6.5 out of 10	N/A	Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.	N/A
Sprout Social	Score8.6 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Meta Business Suite

Sprout Social

No answers on this topic

Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Pricing Offerings
Meta Business Suite	Sprout Social
Free Trial
No	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

—

—

Community Pulse
Key User Insights
	Meta Business Suite	Sprout Social
Considered Both Products	Meta Platforms Inc Nathan Sichilongo Regional Manager in Marketing at Dotcom Zambia (Consumer Services, 11-50 employees) Chose Meta Business Suite As a social media page platform, Facebook for Business feels like a half-baked product that really needs more attention. Facebook for Business just does the job without doing it exceptionally well. It is not where it needs to be to compete with other paid-for services. Buffer, H… Incentivized Helpful? Andy Ryan Video Marketing Strategist \| Speaker \| Consultant in Marketing at S A Ryan LLC (Marketing and Advertising, 1-10 employees) Chose Meta Business Suite Facebook for Business is the online software or app that was made for Facebook by Facebook. The other services I mentioned above are not quite competitors but are tools that are built to help the end user accomplish similar tasks using Facebook Pages and Facebook Ads. I find … Incentivized Helpful? Verified User Chose Meta Business Suite I think Meta Business Suite is the. Most comprehensive tool for managing and maintaining your presence in Facebook and instagram Incentivized Helpful?	Sprout Social Verified User Chose Sprout Social It's not like we chose Sprout Social over Meta Business Suite. There are things we still need to use Meta for. But as a platform to work in, create in, schedule in, and draw information from, Sprout Social is like being in an easy chair while Meta is the narrowest, hardest, … Incentivized Helpful? Nikonie Brown-McManus Digital Content Associate in Marketing at Community Foundation for Greater Atlanta (Non-profit Organization Management, 51-200 employees) Chose Sprout Social I selected Sprout because it was more comprehensive in everything we needed. We previously used Meltwater and it was fine for posting and analytics, but we weren't able to see everything we posted in the calendar view like we can with Sprout. Even if we posted in the native … Incentivized Helpful? Allie Cobb Digital Director in Social Media at Mouth Digital + Public Relations (Public Relations & Communications, 11-50 employees) Chose Sprout Social I selected Sprout Social because the analytic reporting is much better (with more detailed results). I also went with Sprout Social because I was able to add many, many more accounts than I was able to with Hootsuite. On that platform, I was limited unless I paid into a much … Incentivized Helpful? Alejandro Matheu, MD, MBA, MSc in Digital Marketing Digital Marketing Manager in Marketing at Paradise Professional Delelopment School (Hospital & Health Care, 501-1000 employees) Chose Sprout Social They have great tools, scheduling, and an easy to use platform. They have to improve their analytics, but besides that everything is good. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social had a much better UI and also enabled us to scale. I liked the Sprout social platform due to the ease of use and adoption across our team. It seemed better fit for agency management. However, Hootsuite has improved their offering and with the change in social … Incentivized Helpful? Adrienne Hardin Content Specialist-Social Media in Marketing at Grinnell College (Higher Education, 501-1000 employees) Chose Sprout Social We needed something more thorough than the free products we had tested (Hootsuite and TweetDeck), but the more robust products (Falcon) were out of our budget. Sprout hit the sweet spot of having everything we needed at the time for the right price. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Meta Business Suite

Sprout Social

Comparison of Listening/monitoring features of Meta Business Suite and Sprout Social
Feature	Meta Business Suite 4.7 4 Ratings	Sprout Social 7.6 87 Ratings
Boolean keyword searches	4.03 Ratings	7.465 Ratings
Filtering out noise/spam	4.33 Ratings	7.176 Ratings
Sentiment analysis	5.03 Ratings	7.156 Ratings
Broad channel coverage	5.34 Ratings	8.765 Ratings

Comparison of Publishing features of Meta Business Suite and Sprout Social
Feature	Meta Business Suite 6.3 6 Ratings	Sprout Social 8.5 110 Ratings
Content planning and scheduling	6.36 Ratings	9.5110 Ratings
Audience targeting	6.96 Ratings	7.687 Ratings
Content optimization	5.24 Ratings	8.296 Ratings
Workflow management	6.73 Ratings	8.796 Ratings

Comparison of Engagement features of Meta Business Suite and Sprout Social
Feature	Meta Business Suite 5.3 5 Ratings	Sprout Social 8.0 100 Ratings
Automated routing and prioritization	5.83 Ratings	7.962 Ratings
Customer interaction histories	4.14 Ratings	8.088 Ratings
Bulk actions	6.03 Ratings	8.185 Ratings

Comparison of Marketing features of Meta Business Suite and Sprout Social
Feature	Meta Business Suite 7.0 6 Ratings	Sprout Social 7.2 78 Ratings
Lead generation	5.95 Ratings	7.257 Ratings
Content marketing	7.44 Ratings	8.474 Ratings
Paid media management	7.55 Ratings	6.23 Ratings
Campaigns and promotions	7.25 Ratings	7.24 Ratings

Comparison of Channel coverage/integration features of Meta Business Suite and Sprout Social
Feature	Meta Business Suite 6.2 4 Ratings	Sprout Social 8.6 110 Ratings
Twitter	8.01 Ratings	9.098 Ratings
Facebook	7.54 Ratings	9.2109 Ratings
LinkedIn	5.02 Ratings	9.0100 Ratings
Google+	4.52 Ratings	7.636 Ratings
Instagram	8.34 Ratings	9.199 Ratings
Pinterest	5.02 Ratings	8.633 Ratings
YouTube	5.02 Ratings	8.01 Ratings

Comparison of Reporting/analytics features of Meta Business Suite and Sprout Social
Feature	Meta Business Suite 6.3 6 Ratings	Sprout Social 8.8 111 Ratings
Campaign success analytics	6.26 Ratings	8.8103 Ratings
Real-time tracking	6.86 Ratings	8.6100 Ratings
Competitor analysis	6.03 Ratings	8.889 Ratings

Comparison of Account management features of Meta Business Suite and Sprout Social
Feature	Meta Business Suite 4.8 5 Ratings	Sprout Social 7.8 104 Ratings
Role-based user permissions & privileges	4.85 Ratings	7.999 Ratings
Mobile access	4.75 Ratings	7.892 Ratings

User Ratings
	Meta Business Suite	Sprout Social
Likelihood to Recommend	5.3 (98 ratings)	8.7 (168 ratings)
Likelihood to Renew	10.0 (7 ratings)	9.5 (65 ratings)
Usability	4.2 (6 ratings)	8.6 (95 ratings)
Availability	- (0 ratings)	7.7 (8 ratings)
Performance	3.0 (1 ratings)	8.0 (7 ratings)
Support Rating	10.0 (4 ratings)	4.1 (38 ratings)
Online Training	- (0 ratings)	7.3 (3 ratings)
Implementation Rating	10.0 (4 ratings)	10.0 (11 ratings)
Ease of integration	- (0 ratings)	7.8 (23 ratings)
Vendor post-sale	- (0 ratings)	9.1 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.1 (1 ratings)