| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Microsoft Dynamics 365 Marketing | Score8 out of 10 | N/A | Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing… | $1,200 per month |
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Microsoft Dynamics 365 Marketing | Salesforce Marketing Cloud | |
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| Considered Both Products | | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
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| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Microsoft Dynamics 365 Marketing | Salesforce Marketing Cloud | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 8.1 |
| Likelihood to Renew | 1.0 | 8.1 |
| Usability | 5.9 | 4.1 |
| Availability | - | 10.0 |
| Performance | - | 9.6 |
| Support Rating | 6.0 | 7.0 |
| In-Person Training | - | 5.0 |
| Online Training | - | 8.1 |
| Implementation Rating | - | 3.0 |
| Contract Terms and Pricing Model | - | 5.0 |
| Ease of integration | - | 7.0 |
| Product Scalability | - | 7.6 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 7.0 |