| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Monetate | Score6.2 out of 10 | N/A | Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies. | N/A |
 Optimizely Web Experimentation | Score8.7 out of 10 | N/A | Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth. | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | Optional | Optional | ||||||||||||||
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| Monetate | Optimizely Web Experimentation | |
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| Considered Both Products | Chose Monetate Kibos system makes personalization and targeting a lot easier to do. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Monetate The feature set of Monetate was more robust than Optimizely and analytics were more reliable. Pricing and feature set were pretty close to Maximizer, but the interface in Monetate was more intuitive. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Monetate We used Optimizely as a self-service tool. Our Monetate engagement is full-service, so it's not an apples-to-apples comparison. I do prefer Monetate's action builder to the Optimizely tool. | Chose Optimizely Web Experimentation > Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Optimizely Web Experimentation Maxymiser - The statistical significance engine used by Optimizely helps to reduce the detection of false positives. These were noticed on many occasions within the maxymiser tool. Adobe Target - The ease of use is non-comparable between Optimizely and Adobe Target. The UI of Ad… Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Optimizely Web Experimentation I think that Optimizely is more user-friendly than Adobe and Monetate, for example - Adobe is really suited for people with deep pockets and a distinct technical acumen that may not be suitable for a small business. Montetate is not user-friendly - even for seasoned marketers. … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Optimizely Web Experimentation We were a former Adobe Test and Target client and felt that the tool was not keeping up with the competition. Optimizely greatly streamlined the process of setting up and running A/B tests, making results easy to understand, and provided superior customer service. I understand T… Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Optimizely Web Experimentation This is the only real other real similar product that we looked at. We are part of a larger corporation. Another company in our organization had been using Optimizely and they reported back nothing but great things about their partnership with Optimizely. They also reported … Chose Optimizely Web Experimentation Monetate, but the tool was a little too far out of our budget. We picked Optimizely because it was cost effective and our ROI was justified based upon a defined baseline to increase conversion and continue the strategy of A/B testing. |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
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| Monetate | Optimizely Web Experimentation | |
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| Likelihood to Recommend | 5.5 | 8.7 |
| Likelihood to Renew | 8.2 | 9.5 |
| Usability | 6.4 | 10.0 |
| Availability | 10.0 | 10.0 |
| Performance | 10.0 | 7.3 |
| Support Rating | 8.0 | 10.0 |
| In-Person Training | 10.0 | - |
| Online Training | - | 3.0 |
| Implementation Rating | 9.1 | 8.0 |
| Configurability | - | 6.0 |
| Product Scalability | - | 8.0 |
| Vendor post-sale | 5.8 | - |
