Moz Link Explorer vs. Moz Pro

Moz Link Explorer

33 Reviews and Ratings

Moz Pro

372 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Moz Link Explorer	Score6.8 out of 10	N/A	Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.	$99 per month
Moz Pro	Score7.8 out of 10	N/A	MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…	$99 per month

Pricing

Moz Link Explorer

Moz Pro

Moz Pro: $99
per month
Moz Link Explorer: Free

Standard: $99
per month
Medium: $179
per month
Large: $299
per month
Premium: $599
per month

Pricing Offerings
Moz Link Explorer	Moz Pro
Free Trial
No	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

—

Discount available for annual billing.

Community Pulse
Key User Insights
	Moz Link Explorer	Moz Pro
Considered Both Products	iContact Scott Walker Director of Digital Marketing in Marketing at 407 Marketing (Marketing and Advertising, 1-10 employees) Chose Moz Link Explorer When it still existed, Open Site Explorer was one of, if not the, best freemium SEO tools. Not only did its free-tier offer amazing insights and data for SEO strategy, but its paid program offered additional resources for SEO. I think it worked better than Screaming Frog … Incentivized Helpful? Susan (MacKay) Sisler Technical Services Manager in Marketing at The Search Guru (Internet, 11-50 employees) Chose Moz Link Explorer Yahoo! Site Explorer is no longer available outside of a Bing Webmaster Tools account. While there are plenty of fee-based link evaluation tools, Moz's Open Site Explorer provides a robust set of features and metrics in its free version that no other site can match. Moz also … Helpful?	iContact Rodrigo Stockebrand Associate Search Director in Marketing at SapientNitro (Marketing and Advertising, 5001-10,000 employees) Chose Moz Pro I've recently noticed we're using SEM Rush a whole lot more nowadays for rank tracking. In fact, it's the first time we've gone to the highest package across multiple client accounts due to the ability to plot rankings amongst competitors in a cool visual way, the ability to … Incentivized Helpful? Verified User Chose Moz Pro These products do different things and compliment each other if used correctly. Incentivized Helpful? Alex Fusman Digital Marketing Consultant in Marketing at Retrofit (Marketing and Advertising, 11-50 employees) Chose Moz Pro I prefer Ahrefs Site Explorer to Moz's Open Site Explorer. It has much more data on current and historical backlinks, as well as useful charts. The UI is easy to navigate and there are options for exporting the data, which I find useful as well. Incentivized Helpful? Steve Medeiros \| Lead Search Analytics Expert Affiliate Program Manager \| Lise Watier Inc. (E-Commerce) in Marketing at W.illi.am/ Corporate Digital Marketing Consulting Firm (Internet, 51-200 employees) Chose Moz Pro Moz is the one stop source for information, tools and networking which is what makes the monthly fee quite reasonable. The other tools are good too, however each serves a specific purpose. You are not a true SEO unless you subscribe to Moz. These guys do great work! Thank you! Helpful? Verified User Chose Moz Pro We chose Moz because it's credibility and trust from the industry, ease of use and intuitive integration of Moz products. Helpful? Mike Tekula Senior Consultant in Marketing at Distilled (Internet, 51-200 employees) Chose Moz Pro We do continue to use several of these tools alongside Moz, for various purposes (including validating findings with Moz's tools). But the Moz tool set is simply more comprehensive in its functionality. Moz also offers some basic pieces that these competitors have not been able … Helpful? Nathan Brophy SEM Campaign Manager in Marketing at Mediative (Marketing and Advertising, 51-200 employees) Chose Moz Pro Raven works really well, but the mozinars and supporting community is what makes Moz so important to your digital strategy. Helpful? Verified User Chose Moz Pro Moz is the better choice for small business website insight. BrightEdge is the better choice for enterprise-level websites. Helpful? Verified User Chose Moz Pro I consider Moz the most accurate service in terms of rankings, links, and authority metrics. More often than not, Moz's information reflects what we see on the search engines while other products have a much larger margin of error. Helpful? Jeff Bedford Analytics & Optimization Specialist in Marketing at The New Group (Marketing and Advertising, 11-50 employees) Chose Moz Pro My favorite tool is SEMrush. I selected Moz to help with link-based research because SEMrush is more focused on keyword data. For the link-based data, Ahrefs is probably the biggest threat to Moz. It has an amazing amount of data, and from the chatter I hear the data is more … Helpful? Sylvia Huang Sr. SEO Specialist in Information Technology at The Active Network (Computer Software, 1001-5000 employees) Chose Moz Pro We actually use a lot of different SEO tools all at the same time. Each tool has it's own strengths and not one to rule them all. Helpful? Joe Robison SEO Specialist in Information Technology at Active Network (Computer Software, 1001-5000 employees) Chose Moz Pro We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools. SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has … Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Moz Link Explorer

Moz Pro

Comparison of SEO features of Moz Link Explorer and Moz Pro
Feature	Moz Link Explorer 8.1 8 Ratings	Moz Pro 7.3 41 Ratings
Keyword analysis	8.35 Ratings	8.041 Ratings
Backlink management	9.07 Ratings	7.036 Ratings
SERP ranking tracking	8.36 Ratings	7.141 Ratings
Page grader	7.55 Ratings	8.040 Ratings
Competitive analysis	9.08 Ratings	8.040 Ratings
Site audit / diagnostics	8.56 Ratings	7.039 Ratings
Site recommendations	8.05 Ratings	7.037 Ratings
Task management	5.96 Ratings	6.022 Ratings

Comparison of SEO Channels features of Moz Link Explorer and Moz Pro
Feature	Moz Link Explorer 7.4 7 Ratings	Moz Pro 5.9 32 Ratings
Local SEO	8.36 Ratings	5.327 Ratings
Social SEO	7.55 Ratings	5.323 Ratings
Mobile SEO	7.55 Ratings	6.225 Ratings
Global SEO	6.54 Ratings	6.827 Ratings

Comparison of SEO Platform & Account Management features of Moz Link Explorer and Moz Pro
Feature	Moz Link Explorer 7.2 5 Ratings	Moz Pro 7.0 33 Ratings
Multi-domain support	5.45 Ratings	7.028 Ratings
Integration with web analytics tools	9.04 Ratings	7.130 Ratings

User Ratings
	Moz Link Explorer	Moz Pro
Likelihood to Recommend	8.0 (9 ratings)	8.0 (78 ratings)
Likelihood to Renew	10.0 (1 ratings)	7.0 (38 ratings)
Usability	- (0 ratings)	7.0 (3 ratings)
Availability	- (0 ratings)	10.0 (1 ratings)
Support Rating	7.6 (2 ratings)	9.5 (7 ratings)
Online Training	- (0 ratings)	7.0 (1 ratings)