Data Impact by NielsenIQ vs. Woopra

Data Impact by NielsenIQ

Data Impact by NielsenIQ

0 Reviews and Ratings

Woopra

Woopra

23 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Data Impact by NielsenIQ	Score 0.0 out of 10	N/A	The Data Impact platform, by NielsenIQ after the October 2021 acquisition, offers ecommerce analytics tools from collecting more than 120 billion data points, tracking more than 50,000 online stores in 60+ countries. Data Impact's location-based analytics provide precision, and digital shelf monitoring, Amazon insights and eretail media tracking give actionable and accountable guidance. Its scalable data is AI-powered and provides granular insight for manufacturers that directly improves sales,…	N/A
Woopra	Score 3.0 out of 10	Enterprise companies (1,001+ employees)	Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.	$999 per month

Pricing

Data Impact by NielsenIQ

Woopra

Editions & Modules

No answers on this topic

Pro: $999.00
per month

Offerings

Pricing Offerings
Data Impact by NielsenIQ	Woopra
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	Data Impact by NielsenIQ	Woopra
Considered Both Products	Data Impact by NielsenIQ No answer on this topic	Woopra Aditya Reddy Bhavanam Lead Software Test Engineer Chose Woopra Crisp search and Verification of the data. Incentivized Helpful? Verified User Anonymous Chose Woopra Segment Incentivized Helpful? Verified User Anonymous Chose Woopra Woopra has comprehensive reporting tools, though I'm not too familiar with other tools. Incentivized Helpful? Verified User Anonymous Chose Woopra Mixpanel looks too mobile oriented. Very limited in some scenarios. Google analytics seems too B2C products oriented. More on aggregated data, retention, funnel and conversion. Woopra allows a better follow of particular users when needed. Incentivized Helpful? Verified User Anonymous Chose Woopra Easier to use. Loved the tracking functionality allowing to see individual user paths and 'labels' attached to a customer. you can assign customers to a specific bucket, which you can't do in GA. Incentivized Helpful? Brian Alonzo Owner - Web Designer & Developer Chose Woopra Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google … Incentivized Helpful? Verified User Anonymous Chose Woopra In our infancy, we purchased Intercom, and have never gotten rid of it. Every time it comes up, we find a reason to hold on. Currently that reason is that support uses it for live chat. Their support is great, and I want to say that they are cheaper (don't quote me on that). If … Incentivized Helpful? Verified User Anonymous Chose Woopra I do not know how to compare these to other such tools, as I only use analytics tools that do not collect PII for security purposes. I would not call this an analytics tool though, but rather a product quality measurement tool—it allows you to easily see high level data and … Incentivized Helpful? Cindy Romanowski Marketing Manager Chose Woopra Woopra's user interface is far superior than any of the competition. I found other analytics software to be clunky and hard to use. With Woopra, I always know exactly where to go in the app to get the results I'm looking for. This saves me valuable time; in the end time is … Incentivized Helpful? Ross Reynolds Senior Director of Product Chose Woopra Woopra's main differentiators against these products were: Individual user profiles and views vs. panel data and aggregate reports Turnkey integrations with SalesForce, Marketo, and dozens of other tools Incentivized Helpful? Benny Luo Founder & President Chose Woopra Google Analytics is another product we use, but we've found their product pretty hard to use and follow. Woopra is the product that solves this problem and makes analytics easy to understand. Helpful? Anthony Soohoo Co-Founder & CEO Chose Woopra Woopra has more flexible ways to visualize the data. Also found Woopra to be more reliable than the other analytic packages that we have used in the past. Quick turnaround when we do see a bug. Helpful? Jason Dainter Co-Founder Chose Woopra Google Analytics, Mixpanel. Woopra blows both of these out the water, the UI and level of easy segmentation is a big factor in this but also they have some nice real time features that these other tools simply do not have that add a lot of value. Helpful? Brent Pearson VP of Employer Products Chose Woopra We looked a number of similar products, and while we liked the others, they did different things to Woopra. Woopra was much better at not just showing us high level analytics, but being able to query them, and drill down all the way to a specific user's behaviour in a much more … Helpful?

Best Alternatives
	Data Impact by NielsenIQ	Woopra
Small Businesses	Webgility Score 10.0 out of 10	Fullstory Score 9.1 out of 10
Medium-sized Companies	Looker Score 8.7 out of 10	Whatfix Score 8.2 out of 10
Enterprises	Looker Score 8.7 out of 10	Whatfix Score 8.2 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Data Impact by NielsenIQ	Woopra
Likelihood to Recommend	- (0 ratings)	7.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	9.0 (0 ratings)
Usability	- (0 ratings)	9.0 (0 ratings)
Support Rating	- (0 ratings)	10.0 (0 ratings)
Implementation Rating	- (0 ratings)	10.0 (0 ratings)

User Testimonials
	Data Impact by NielsenIQ	Woopra
Likelihood to Recommend	No answers on this topic	We have only used it on web applications so I would recommend it in that case. Deploy has been pretty straightforward. Usage is very intuitive so if you are looking for an analytics product to implement fast and easy (for example for a startup or when starting a project) it is also a good scenario to recommend Woopra. The free tier has been pretty useful to us. Incentivized Verified User Anonymous Read full review
Pros	No answers on this topic	Woopra does a great job showing you stats for specific site visitors. The install and setup process is very easy and intuitive. Woopra does a fantastic job showing the technology being used my our visitors. I love Woopra's ability to show geographically where a user is located. Incentivized Brian Alonzo Owner - Web Designer & Developer Read full review
Cons	No answers on this topic	The interface is not set up well for analysis. The native developers I worked with did not like that the SDK has not been updated in a few years. The interface does not make tools, such as building segments and creating filters, very intuitive. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well. Brent Pearson VP of Employer Products Read full review
Usability	No answers on this topic	The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed Ross Reynolds Senior Director of Product Read full review
Support Rating	No answers on this topic	Team was always responsive and helpful with special use cases. Ross Reynolds Senior Director of Product Read full review
Implementation Rating	No answers on this topic	Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer. Ross Reynolds Senior Director of Product Read full review
Alternatives Considered	No answers on this topic	Woopra's user interface is far superior than any of the competition. I found other analytics software to be clunky and hard to use. With Woopra, I always know exactly where to go in the app to get the results I'm looking for. This saves me valuable time; in the end time is money Incentivized Cindy Romanowski Marketing Manager Read full review
Return on Investment	No answers on this topic	Really helped us begin to segment our users based on their engagement and retention. Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly). I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem). Incentivized Verified User Anonymous Read full review
ScreenShots		Woopra Screenshots