Notifii Track vs. PFL Direct Mail Platform

Notifii Track is a great, value-added tracking software. It has come in very handy to confirm that a package was delivered to the correct recipient from the dock by not only getting a signature but also taking a picture of the package in the recipient's hands. It is also well suited for use with a standard cell phone or tablet. We sometimes deliver packages to our business center for our guests to pick up. There is not a way where the package could be logged in at the dock and signed for at the business center as an intermediate location before being signed out by the guest for the final delivery.

Incentivized

The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.

Incentivized

• Scans any barcode.
• Allows pictures of package and person signing.
• Good reporting detail and summary information.

Incentivized

• Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
• Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
• Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
• Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.

Incentivized

• End user support was severely lacking, our implementation engineer was very poor [from my experience].
• Documentation is sub standard.
• Implementation is a very long process if you have any customization or special requirements.

Incentivized

• There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
• The sales cloud integration didn't give us the syncing or reporting we thought would be available.
• We would like to see more support from team members in the post-onboarding process.

Incentivized

The product continues to do what we need it do to consistently and reliably.

Incentivized

I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.

Incentivized

The program can be run on a desktop computer using an easy-to-use interface, or on an iPad, which is very intuitive.

Incentivized

The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.

Incentivized

Support for this product is TERRIBLE [in my opinion]. Our implementation advisor frequently had wrong or changing information. We would be told one thing which would then change moments later. Documentation also was severely lacking making implementation without assistance near impossible.

Incentivized

Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.

Incentivized

Setup was easy and implementation was a breeze. I wish all of our software was this straight forward!

Incentivized

No other items were checked

Incentivized

JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.

Incentivized

It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.

Incentivized

• We have been able to modernize our package delivery solution with Notifii Track.
• Active Directory integrations has allowed for greater tuning then previous solution.
• Single Sign On offerings via Okta made end user roll out very easy.

Incentivized

• Increased live webinar attendees that lead to booked meetings
• Increased client satisfaction and rapport with sales teams and leadership
• Increased pipeline generation from events we are a sponsor of

Incentivized