PFL Direct Mail Platform

Breaking through the noise of multiple competitor messages, emails and demand gen activities is a challenge. We are always trying to find unique ways to reach decision makers and influencers in a creative and effective way. We run campaigns from 10 to 10,000 direct prospects depending on the campaign.

The ability to personalize the messaging and opening the door to dialogue with the prospect. The other huge value ad is the flexibility of offerings by budget. We can run a campaign with more entry level offerings to a wider audience or focus on a smaller target group with a higher level of investment.

• Pipeline acceleration.
• Increased ROI on ABM campaigns.
• Lower CPLs
• Ability to breakthrough the gatekeeper.

Salesforce CMS

We use the PFL Direct Mail Platform to send out incontinence supplies from a vendor. it addresses us not having to go back and forth with the vendor to send out samples for us, where us as a company can go right in and input addresses and pt info to mail out samples in fast a timely manner. It is very very helpful.

being easy to use and understand.

• ROI

Brightree

Our marketing department uses PFL for our direct mail programs. Before PFL, we dabbled with including direct mail in our campaigns, but it was a very manual, disjointed process, and we had zero visibility into the results of the campaigns. With PFL, the process is totally streamlined, from campaign conception to creating the physical kit to mailing, tracking, and, most importantly, integrating with SalesForce, allowing us to capture the results of our direct mail programs via campaigns.

The ability to integrate seamlessly with Marketo and SalesForce to be able to effectively track campaign results. A team that can help suggest direct mail concepts for a campaign and then a project management team that handles every step of the process. The ability to print on-site and have the ability to pull in variable fields to customize with print on demand.

• Ability to truly measure the impact and results of our direct mail campaigns within SalesForce.
• Increased conversions in campaigns.
• Strong ROI that can be proven due to SFDC integration.

Reachdesk

Salesforce CMS, Adobe Marketo Engage, Outreach

We use PFL Hybrid Experience Platform across multiple different parts of the organization– Sales, Marketing, Customer Success, etc. We use the PFL Hybrid Experience Platform to incentivize meetings, create net new interest in Checkr, and even thank our existing customers. While PFL addresses some problems, in my experience the platform itself creates a number of additional problems, such as slowing down deadlines, tedious campaign setup, and a disjointed/disorganized communication back and forth (this could be streamlined with an intake form, a template, or even a library of templates to choose from when beginning a project.

• We have seen that sales reps with the most number of PFL send have the highest generated pipeline
• Positive impact on event registration
• Seen positive impact on creating meetings for the sales team

Salesforce CMS, Adobe Marketo Engage, DemandScience

My company used PFL Hybrid Experience Platform as a main component in out client and employee swag distribution. We send our swag items to them in bulk for our sales team to send to clients in a quick and efficient way. We are also able to send the items to our offices for employee use. My company also uses PFL for our holiday swag items and they help provide new items for us to order while also using our suggestions.

The warehouse aspect and the ability to ship items out of the warehouse.

• high-volume mail efficiency