Nutshell CRM vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nutshell
Score 8.8 out of 10
N/A
Nutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.
$20
per user, per month
Ontraport
Score 9.0 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.N/A
Pricing
Nutshell CRMOntraport
Editions & Modules
Starter
$20
per user, per month
Pro
$35
per user, per month
Pro+
$70
per user, per month
No answers on this topic
Offerings
Pricing Offerings
NutshellOntraport
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
Nutshell CRMOntraport
Considered Both Products
Nutshell
Chose Nutshell
QuickBooks is great for accounting needs, but Nutshell is a better CRM. It's more customizable allowing us to ensure our sales process is smooth and the same each time a customer uses our services.
Chose Nutshell
We came from using Big Contacts, which was a simpler CRM program that we just simply outgrew. We entertained a few other CRM programs before deciding on Nutshell back in 2017. We did a demo with SalesForce and it was more advanced than what we needed. I honestly can't quite …
Chose Nutshell
When I first started with BCI, they were using ACT!. It was hard to navigate and there were a lot of spots for duplicate information that made it hard to know if you were in the right spot or not. Then if you had trouble, you would spend 3 hours on the phone with customer …
Chose Nutshell
My understanding is HubSpot CRM is cheap and strength is in marketing/blogs, etc. Nutshell CRM is easy to use and powerful tracking reports.
Chose Nutshell
Well, my team had trials for these others and they all prefer Nutshell for different reasons. I prefer it as I need a user-friendly software to help me out as I am not a big tech guy. I have heard others in the office say things like they like the way activities are scheduled …
Chose Nutshell
We used Salesforce trial, but that was way too costly. We started using Nutshell CRM out of necessity, just to get organized and it seemed easy to use. We now use InfoFlo, simply because it is computer-based, unlimited installs, and a one-time cost.
Chose Nutshell
Nutshell is just as good as these others (for small-medium companies), is much easier to use, and offers more easy-to-use flexibility, and customization that would require an FT admin on these other tools.
Chose Nutshell
We transitioned from GoldMine to Nutshell about 4 years ago, and in fairness to GoldMine, we were using an older version of their software. It was installed locally and didn't have any remote accessibility, so doing anything from the road was a challenge, to say the least. We …
Chose Nutshell
We have used Dynamics CRM for many years. While the tool was indeed powerful, we found ourselves longing for something that has a lower "friction" to just getting things done.
Chose Nutshell
I did not select Nutshell CRM. My employer has that information, but as far as I feel, Nutshell has better uses than Zoho CRM and can be used just as effectively in B2B relations. We only use Nutshell for candidate data, so business contacts are not mixed.
Ontraport
Chose Ontraport
We used it because it was recommended by other coaching companies.
It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program.
Chose Ontraport
We initially selected Ontraport based on the seemingly quality reviews. While they are priced much higher than their competitors, we initially took that as a positive. Perhaps the price tag hinted at better service, more robust features and superiority deliverability.

None of …
Chose Ontraport
They are all different. Hubspot is great but doesn't have the checkout and sales tools. Active Campaign Rocks, but it doesn't have sales and checkouts. Infusionsoft has everything like Ontraport but the support is not where it should be and you have to invest in 3rd party addon …
Chose Ontraport
It let me combine everything into one & have greater control over the whole process of everything, instead of having it scattered apart.
Chose Ontraport
ONTRAPORT does a couple things far better than the competition like having all of its functionality on one platform. Some competitors offer both internal tracking and external marketing but require logins to their other software to access these features. Additionally, the …
Chose Ontraport
I think ONTRAPORT is a decent platform for smaller companies to grow into. It's not as complex as Infusionsoft, and I do feel like you'll use more of it than you would Infusionsoft as a business owner and marketer. I probably wouldn't recommend it to a startup, though because …
Chose Ontraport
ONTRAPORT's email builder easily outstrips that of GetResponse. Overall, ONTRAPORT's UI, capabilities, editors, and overall user experience are just clearly superior to those of GetResponse. GetResponse appears to be quickly becoming outdated in such a fast-moving market. We …
Chose Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Chose Ontraport
I chose Ontraport over Infusionsoft because I believe it is just as powerful but less confusing.
Chose Ontraport
More efficient...email management + CRM all in one.
Chose Ontraport
Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks …
Chose Ontraport
I evaluated Infusionsoft. I picked ontraport because I liked their marketing and support staff.
Chose Ontraport
ONTRAPORT allows automation and having the best of ShoppingCart and Aweber in one package. Beside the fact that ONTRAPORT doesn't handle inventory as ShoppingCart does, we still love the ability to have one source to manage our products and customers in one location.
Chose Ontraport
Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.

VTrenz, Marketo, Silverpop …
Chose Ontraport
I really liked the robust features presented in a way that made sense to me. I needed a higher level system that I could understand how to use with little or no ramp-up time.
Chose Ontraport
ONTRAPORT was 1000% superior to customer.io - I feel CI was made by techie people who never learned online marketing. I didn't use Infusionsoft long enough to really see which is better.
Chose Ontraport
I have used AWebber, Digital Access pass, MailChimp, and Constant Contact. Ontraport is a more feature-rich product, but I assess that their lack of attention to detail, poor usability, low quality, and missing the underlying purpose of their customer's usage of the product are …
Chose Ontraport
Infusionsoft. I picked OAP because there was no $2,000 training fee, pricing seemed fairly reasonable, and features were a good match.
Features
Nutshell CRMOntraport
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Nutshell CRM
5.6
Ratings
32% below category average
Ontraport
-
Ratings
Customer data management / contact management6.00 Ratings00 Ratings
Workflow management10.00 Ratings00 Ratings
Territory management6.00 Ratings00 Ratings
Opportunity management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)1.00 Ratings00 Ratings
Quote & order management8.00 Ratings00 Ratings
Interaction tracking1.00 Ratings00 Ratings
Channel / partner relationship management3.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Nutshell CRM
8.8
Ratings
15% above category average
Ontraport
-
Ratings
Case management9.70 Ratings00 Ratings
Call center management8.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Nutshell CRM
5.0
Ratings
41% below category average
Ontraport
-
Ratings
Lead management9.00 Ratings00 Ratings
Email marketing1.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Nutshell CRM
8.9
Ratings
16% above category average
Ontraport
-
Ratings
Task management9.00 Ratings00 Ratings
Reporting8.80 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Nutshell CRM
8.1
Ratings
7% above category average
Ontraport
-
Ratings
Forecasting8.00 Ratings00 Ratings
Pipeline visualization7.80 Ratings00 Ratings
Customizable reports8.60 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Nutshell CRM
8.3
Ratings
10% above category average
Ontraport
-
Ratings
Custom fields8.00 Ratings00 Ratings
Custom objects9.00 Ratings00 Ratings
Scripting environment9.00 Ratings00 Ratings
API for custom integration7.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Nutshell CRM
7.5
Ratings
10% below category average
Ontraport
-
Ratings
Single sign-on capability9.00 Ratings00 Ratings
Role-based user permissions6.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Nutshell CRM
7.5
Ratings
2% above category average
Ontraport
-
Ratings
Social data7.00 Ratings00 Ratings
Social engagement8.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Nutshell CRM
8.0
Ratings
9% above category average
Ontraport
-
Ratings
Marketing automation8.00 Ratings00 Ratings
Compensation management8.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Nutshell CRM
6.0
Ratings
20% below category average
Ontraport
-
Ratings
Mobile access6.00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Nutshell CRM
-
Ratings
Ontraport
9.0
Ratings
17% above category average
WYSIWYG email editor00 Ratings8.20 Ratings
Dynamic content00 Ratings10.00 Ratings
Ability to test dynamic content00 Ratings8.30 Ratings
Landing pages00 Ratings10.00 Ratings
A/B testing00 Ratings9.90 Ratings
Mobile optimization00 Ratings8.40 Ratings
Email deliverability reporting00 Ratings6.00 Ratings
List management00 Ratings10.00 Ratings
Triggered drip sequences00 Ratings9.80 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Nutshell CRM
-
Ratings
Ontraport
5.5
Ratings
35% below category average
Lead nurturing automation00 Ratings7.10 Ratings
Lead scoring and grading00 Ratings2.40 Ratings
Data quality management00 Ratings2.60 Ratings
Automated sales alerts and tasks00 Ratings10.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Nutshell CRM
-
Ratings
Ontraport
7.7
Ratings
4% above category average
Calendaring00 Ratings6.20 Ratings
Event/webinar marketing00 Ratings9.30 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Nutshell CRM
-
Ratings
Ontraport
7.1
Ratings
6% below category average
Social sharing and campaigns00 Ratings7.10 Ratings
Social profile integration00 Ratings7.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Nutshell CRM
-
Ratings
Ontraport
9.3
Ratings
24% above category average
Dashboards00 Ratings10.00 Ratings
Standard reports00 Ratings8.00 Ratings
Custom reports00 Ratings10.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Nutshell CRM
-
Ratings
Ontraport
7.3
Ratings
2% below category average
API00 Ratings3.00 Ratings
Role-based workflow & approvals00 Ratings9.00 Ratings
Customizability00 Ratings10.00 Ratings
Integration with Salesforce.com00 Ratings7.30 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.30 Ratings
Integration with SugarCRM00 Ratings7.30 Ratings
Best Alternatives
Nutshell CRMOntraport
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Nutshell CRMOntraport
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.1
(0 ratings)
Usability
7.0
(0 ratings)
7.8
(0 ratings)
Performance
-
(0 ratings)
7.7
(0 ratings)
Support Rating
9.5
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
8.0
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
Nutshell CRMOntraport
Likelihood to Recommend
Nutshell is very customizable making it a good fit for smaller companies with out huge budgets for these services. I would think in a larger scale business, you would want a system that is specifically designed for the particular industry.
Read full review
Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Read full review
Pros
  • Nutshell is great with reminders from calls, emails, meetings, and activities it helps you track all of the necessary every day must-do activities.
  • The best thing about Nutshell CRM is that multiple team members can refer to it whether they are in the office or on the road. Nutshell is great on a PC, Mac, or pretty much any mobile device.
  • One of the many things that I personally like about Nutshell is how user-friendly it is. Once you work with it for a day or two everything is super easy to manage.
Read full review
  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
Read full review
Cons
  • SWOT analysis --- currently we put this in as custom fields but they don't link up at all and are hard to read/navigate. We also use the custom fields for other information we want to capture. It would be nice to build those in so they can show the info as bullet points or something --- currently paragraph form and hard to find things at a glance.
  • Funnel could use some work. Only shows how many leads are currently in that part of the pipeline which doesn't give us a good historical comparison.
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  • Ontraport is a very powerful and robust system capable of a great many things. The time it takes to get to know the program is a little intimidating. Don't get me wrong, you can get started right away, but a year in I know I am still not making the most of all Ontraport can do. I am UK based so access to their advanced trainings means international travel, maybe some online events could be initiated.
Read full review
Likelihood to Renew
This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
Read full review
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
Usability
It's a good system! However, it's not industry specific so we don have some workarounds to make it work for our company
Read full review
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review
Performance
No answers on this topic
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
Read full review
Support Rating
Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
Read full review
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
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In-Person Training
No answers on this topic
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
Implementation Rating
Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
Read full review
If you know your business, ONTRAPORT is easy
Read full review
Alternatives Considered
I did not select Nutshell CRM. My employer has that information, but as far as I feel, Nutshell has better uses than Zoho CRM and can be used just as effectively in B2B relations. We only use Nutshell for candidate data, so business contacts are not mixed.
Read full review
We used it because it was recommended by other coaching companies. It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program. You can easily create automations and rules to be notified when clients evolve in the program. It allows us to send them our messages at the right moment.
Read full review
Scalability
No answers on this topic
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
Read full review
Return on Investment
  • Tracking - Nutshell allows us to track how many leads or coming for our prospecting or inactive account calling efforts, it has been great for showing results to our management team
  • Organization - Nutshell gives us the opportunity to easily access account or contact history and make connections with the customers we interact with
Read full review
  • ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
  • Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
  • They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.
Read full review
ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features