GoTo Webinar vs. ON24

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoTo Webinar
Score 8.1 out of 10
N/A
GoToWebinar is GoTo’s webinar and online conferencing solution, and offers features like audience polling and Q&A, flexible scheduling experiences, and webinar templates. It offers CRM integrations and reporting & analytics tools to help engage clients’ audiences.
$49
per month per organizer
ON24
Score 8.8 out of 10
N/A
ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A
Pricing
GoTo WebinarON24
Editions & Modules
Lite
$49/month
per month per organizer
Standard
$99/month
per month per organizer
Pro
$199/month
per month per organizer
Enterprise
$399/month
per month per organizer
No answers on this topic
Offerings
Pricing Offerings
GoTo WebinarON24
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoTo WebinarON24
Considered Both Products
GoTo Webinar
Chose GoTo Webinar
GoTo Webinar has a more custom approach towards the user who is specifically looking to manage a Webinar or Digital Event with a larger capacity of participants.
Chose GoTo Webinar
I was only introduced to GoTo Webinar in my current role, I would always give this a 10/10 rating because it is a work from home workers friendly, easy to use and to set up. I am encountering any trouble using it. Just clicking the generated link and there, I am already in the …
Chose GoTo Webinar
The features it offers set it apart from other similar tools
Chose GoTo Webinar
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do …
Chose GoTo Webinar
We had been familiar with the GoTo products and decided to stay with them since they meet our needs and work well. We have used Zoom on occasion but IT prefers the GoTo Webinar package.
Chose GoTo Webinar
Zoom is a great product, but isn't as easy to use and doesn't have all the features GoTo Webinar has. Pricing plans vary for each of them, but we've found that GoTo Webinar gives us an excellent value for the service on all of our key usage situations. It was just a better …
Chose GoTo Webinar
I can't compare GoTo Webinar with other products from the same company because I haven't tested them. However, I can compare it with similar products from Zoom, Cisco, and Google, and GoTo Webinar performs within expectations.
Chose GoTo Webinar
Zoom and GoTo Webinar are probably my 2 most commonly used hosting softwares. They are both quite intuitive and contain similar features and both have become quite user-friendly.
Chose GoTo Webinar
GoTo Webinar provides a better users interface and more reliable experience when participating in remote meetings. It allows high quality virtual meetings which means more people can participate in a virtual discussion.
Chose GoTo Webinar
It was already a component of the tech stack before COVID, but with the introduction of numerous new platforms that are utilized on a daily basis for purposes other than webinars, it is currently not the greatest option for marketers. It's a useful addition to the tech stack, …
Chose GoTo Webinar
GoTo Webinar works very much like Microsoft Teams for meetings. The features of each are very comparable. However, GoTo Webinar's pricing model is more affordable.
Chose GoTo Webinar
We used TeamViewer and Skype for Business before this and we had a tough time conducting webinars when the target audience was huge. Lack of integrations with 3rd party platforms, and no analytics capabilities limited ourselves from going to the next level in both sales and …
Chose GoTo Webinar
We selected GoTo Webinars for several reason. It is easy to use. They have good customer service. They offer a lot of what we need.
Chose GoTo Webinar
While Zoom has similar functionality, the interface on GTW is more friendly and easier to navigate. They are both very similar on price-points, too.
Chose GoTo Webinar
All of the tools above are great but we’ve found they are only good for internal meetings and not external clients. The ease of use with GoTo Webinar is unmatched by any of the competitors so we choose to have 2 tools - 1 for internal engagement and 1 for external client use.
Chose GoTo Webinar
GoToWebinar has a user-friendly interface and intuitive controls. When comparing it with other platforms, assess how easily you can navigate through features, set up events, and engage with participants. Connection stability, audio and video quality seem pretty much ok. …
Chose GoTo Webinar
All of the other platforms are nice as well but something that has GoTo webinar is that it uses a software in your computer that makes the session to be more reliable and does not consume high ram or rom in your device. It has nice features to remind the people about the …
Chose GoTo Webinar
Zoom caters to a much higher attendee count. GoTo Webinar has more intuitive, user-friendly tools that most people can pick up on their own. Zoom is more tailored and customizable to suit your specific needs. GoTo Webinar is significantly cheaper with fewer add-ons....
Chose GoTo Webinar
GoTo provides features that others vendors don't have, analytics dashboard is exclusive for webinars sessions and it provides value to the complete solution, styling invite emails is another feature that will not find on other solutions. The advantage of other vendors is the …
Chose GoTo Webinar
Super-smooth video and fantastic audio with an extended range of volume control. Other vendors can claim their product is a superior choice; however, in my history of experiencing multiple options, GoTo Webinar gets my highest marks!
Chose GoTo Webinar
Livestorm is really good with integrations to other CRM tools but it has limitation in some niche tools we are using for our industry. users also often complain the reliability of livestorm on the client end.
Chose GoTo Webinar
We looked at Zoom and actually did consider a move, but chose to stick with GoTo because we have an extensive library of videos and didn't want to transfer all of that. Plus we already knew the limitations so didn't want to move just for a few features only to be surprised by …
ON24
Chose ON24
Based on Client requirements we have used Third party live event softwares. Since all those having similar functionality relating to Live event. But some have different and high features.
Some other software have easy navigation and Separate Hub for Some workspaces and some have …
Chose ON24
The best part in my view is running in a browser. This is such a great thing because you get around companies having firewall or security software that can block it from running properly.
Chose ON24
Adobe Marketo Engage and Zoom Events & Webinars
Chose ON24
From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really …
Chose ON24
ON24 is better than an average videoconference app because it's a holistic software that specializes in events in particular, so it's more engaging for the audience. It's different from Blackboard Collaborate because even though Blackboard Collaborate is great for college …
Chose ON24
ON24 is way better than BlueJeans and Live. We are happy that we found you!
Chose ON24
ON24 is a 3rd party virtual event integrated with Marketo Since we can not conduct event in Marketo ON24 full promo Marketo template clone ON24 URL, ON24 base link, event id and key tokens (event details given by marketer) ON24 Attendee Webhook trigger Once email is sent in …
Chose ON24
It is more expiensive but the easiest to use. I think once we get Hubspot integrated properly, we will like it the best! If you have the money I think it is the best choice!
Chose ON24
We selected ON24 because it offers a great experience for presenters and attendees of events.
Chose ON24
We have used In-expo way back in the day :) they did not provide the same support or confidence that ON24 has. We got with ON24 and have never looked back!
Chose ON24
ON24 provides way more opportunities for customization of the virtual spaces. ON24 has an efficient process for uploading resources and making them accessible to the attendees. ON24 has more protection measures to ensure only registered clients can attend the sessions. ON24 …
Chose ON24
Stream go is a smaller organisation but their ability to offer in event support as standard at no extra cost is to be applauded and very much essential when we have different people putting events on all of the time. ON24 may be better suited to large global organisations, …
Chose ON24
ON24 had the best CRM integrations and just marketing in mind, in general, more than the other options.
Chose ON24
GoToWebinar outperforms all of the products I have used, and is much more cost effective.
Chose ON24
I think when it comes to the list of features that you want for your webinar platform, ON24 checks more boxes than any other provider. It's not perfect. We will likely use a different platform when we need the audience to be able to come off mute but that's really our only …
Chose ON24
ON24 offers way more branding and personalization options then GoTo did in the past. We currently are really able to set up the webinar consoles to our branding. Next to that On24 offer more engagement options. Also the reporting both per event and on account level are more …
Chose ON24
No comparison when it comes to features, pricing, and flexibility. ON24 continues to demonstate that it's a leader in the virtual event space.
Chose ON24
ON24 is an overall immersive client experience. Our firm values the ability to completely brand each element of the event, from registration, email communication and the full event console. We also find the Certification tool to be instrumental in our continuing legal education …
Chose ON24
Much better than Webex, due to its interactive and customizable interface and integration with Vuture.
Chose ON24
Better technology and scalable for more attendees.
Chose ON24
With both the other platforms, they don't always show up on calendars as well as ON24 does.
Chose ON24
We previously hosted our webinars on Zoom, which was a much less interactive format and not really scaled for such large-scale events that we have been hosting. The On24 consoles are really great and we are able to have links to share with our audience. The on-demand format …
Chose ON24
I previously used Big Marker a great entry level option with minimal reporting and customization options. ON24 offers much more in both areas.
Chose ON24
Teams can be considered a competitor for ON24. It is free for us to use. However, it does not allow for the same level of analytics or customization. There is no back-end area for the presenters that allows for better control of the presentation. Cheaper, but misses on a lot of …
TrustRadius Insights
GoTo WebinarON24
Highlights

TrustRadius
Research Team Insight
Published

GoToWebinar and ON24 are both webinar software designed to support businesses hosting large video conferences.  GoToWebinar provides pricing and features that support businesses of all sizes, making it a popular choice with small to mid-sized businesses.  ON24 provides simple to join webinars for large groups of people, making it a popular choice for larger enterprises.

Features

GoToWebinar and ON24 both support large webinars, but they also have a few standout features that set them apart from each other.

GoToWebinar allows for simple creation of webinars, but it also provides video channels that users can use to watch webinars or training videos after they go live.  Additionally, GoToWebinar provides a desktop and mobile application that allows users to attend webinars from any device. In addition to providing easy access to webinars, administrators will have an easy time learning GoToWebinars user interface.

ON24 allows users to attend webinars without downloading anything through a browser.  This makes it easy for new users to access webinars from any internet connected device without making any kind of commitment.  Additionally, ON24 provide detailed analytics on webinar registrant tracking, as well as attendance and viewer drop-off rates.

Limitations

Though GoToWebinar and ON24 both help businesses host and record webinars, they also have some limitations that are important to consider.

GoToWebinar provides applications for desktop and mobile devices, but it isn’t as simple to use as ON24’s browser based webinars. Businesses that are aiming to make the webinar experience as smooth as possible for users may prefer ON24.  Additionally, On24 provides highly customizable branding options, compared to GoToWebinars more limited branding functionality.

ON24 allows users to join meetings through a browser, and provides a simple user experience, but its administration features are more difficult to use compared to other options.  Users should expect to need some training to use the program efficiently.  Additionally, ON24 doesn’t provide video channel pages, which can make it worse for training videos compared to GoToWebinar.

Pricing

GoToWebinar offers several pricing plans starting at $49.00 per month for the Lite option which supports up to 100 webinar participants.  As prices increase, the amount of participants and storage also increases.  Higher pricing tiers can support up 3,000 participants for $399.00 per month.

On24 pricing is not detailed publicly, but businesses can reach out to vendors for a detailed quote.

Features
GoTo WebinarON24
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GoTo Webinar
7.1
Ratings
5% below category average
ON24
-
Ratings
Dashboards7.20 Ratings00 Ratings
Data exportability7.10 Ratings00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
GoTo Webinar
7.6
Ratings
5% below category average
ON24
-
Ratings
High quality audio8.20 Ratings00 Ratings
Mobile support7.60 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
GoTo Webinar
7.2
Ratings
11% below category average
ON24
7.2
Ratings
17% below category average
Calendar integration7.70 Ratings8.30 Ratings
Record meetings / events8.40 Ratings8.50 Ratings
Slideshows8.50 Ratings8.60 Ratings
Event registration8.60 Ratings9.00 Ratings
Meeting initiation00 Ratings7.00 Ratings
Integrates with social media00 Ratings2.00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
GoTo Webinar
8.2
Ratings
1% below category average
ON24
8.5
Ratings
3% above category average
Audience polling7.90 Ratings9.30 Ratings
Q&A8.60 Ratings9.10 Ratings
Live chat00 Ratings7.00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
GoTo Webinar
7.9
Ratings
4% below category average
ON24
8.3
Ratings
1% below category average
Participant roles & permissions7.70 Ratings8.40 Ratings
Confidential attendee list8.00 Ratings8.40 Ratings
User authentication00 Ratings8.00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
GoTo Webinar
8.1
Ratings
5% above category average
ON24
8.2
Ratings
3% below category average
Branding options8.10 Ratings8.70 Ratings
Integration to Marketing Automation8.00 Ratings7.80 Ratings
Attendee list export00 Ratings8.20 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
GoTo Webinar
-
Ratings
ON24
7.9
Ratings
5% below category average
Responsive Design for Web Access00 Ratings8.20 Ratings
Mobile Application00 Ratings7.30 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.20 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
GoTo Webinar
-
Ratings
ON24
8.0
Ratings
4% below category average
Email marketing00 Ratings7.80 Ratings
Audience engagement00 Ratings8.20 Ratings
Event analytics00 Ratings8.10 Ratings
Best Alternatives
GoTo WebinarON24
Small Businesses
BigMarker
BigMarker
Score 6.0 out of 10
Whova
Whova
Score 8.9 out of 10
Medium-sized Companies
Zoho Meeting
Zoho Meeting
Score 9.2 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Enterprises
ON24
ON24
Score 8.8 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoTo WebinarON24
Likelihood to Recommend
7.6
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
7.5
(0 ratings)
Usability
8.6
(0 ratings)
5.7
(0 ratings)
Availability
9.0
(0 ratings)
6.8
(0 ratings)
Performance
7.9
(0 ratings)
2.2
(0 ratings)
Support Rating
7.3
(0 ratings)
5.5
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
3.8
(0 ratings)
Implementation Rating
7.0
(0 ratings)
1.0
(0 ratings)
Configurability
5.8
(0 ratings)
2.7
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Product Scalability
7.8
(0 ratings)
8.9
(0 ratings)
Vendor post-sale
7.9
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
7.0
(0 ratings)
1.0
(0 ratings)
User Testimonials
GoTo WebinarON24
Likelihood to Recommend
It is great for big events like training or product demos. It's good for marketing webinars with features like polls and Q&A. It's not ideal for small, casual meetings. It can be too expensive for some businesses. For smaller events, other tools might be better.
Read full review
Having a platform where you can engage customers. It’s not only about the presentation, the polling, and customer engagement allows us to get feedback from customers. A major win for us is that it requires zero software to be downloaded. Running it within the browser window is such a huge impact. When webinar providers have software involved there could be issues with the end user trying to install and run it due to security settings or software.
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Pros
  • We launched a product for a mass and more than 500 people attended the webinar and it was seamless.
  • Recording capability for the later usage
  • Setup is very simple for both admins and end users
  • Polls are helpful in assessing the engagement of the customers
Read full review
  • Webinars hosted in ON24 run smoothly and never lag, and the help desk is very responsive.
  • Detailed analytics in every field include surveys, unique clicks, and downloads.
  • Registration details and multi-registration links in ON24 are very helpful and allow us to add additional registration fields and restrict certain domains.
Read full review
Cons
  • Dashboard for control are mostly intuitive but in some menus like the webcasting section can be cluttered
  • The current polling and survey capabilities are too simple. More advanced features, such as branching logic and real-time results, would make engagement more dynamic and insightful.
  • Although it's easy for organiser to use goto webinar, users have reported issues and long wait time on their end and they don't have much control over the session
Read full review
  • ON24 sometimes does not work well with some of our clients firewall and VPN if they are attempting to join from their office.
  • ON24 can sometimes freeze and our trainers are unable to resolve the issue and are forced to reschedule the session or move to another platform available.
  • ON24 does not track the correct data for our number of registrants for forums events. So, the analytics component is not valuable to us.
Read full review
Likelihood to Renew
GoTo Webinar is not boring at all. Its design is extremely intuitive and specific for what its name serves. It is a great software for webinars which have become the trend of "continuous learning". I like the way we can manage participants in the webinars, interacting with them while they cannot disturb the flow of the speech by intruding with the mic.
Read full review
Our Marketing team has seen significant time savings with the number of webinars we produce since using ON24. It's very scalable, and the onboarding and training for a new team member is fairly easy. The customer support of the ON24 team has also been impressive. They also release new feature on a fairly regular basis, and the webinars they do focused on customers are beneficial.
Read full review
Usability
GoTo Webinar's User Interface is simple and straightforward, which is what I, as an end user, prefer to interact with when I only use a software once or twice a month; I don't want to have to remember extra steps just to attend a webinar.
Read full review
97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
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Reliability and Availability
I rated GoTo Webinar a 9 out of 10 for availability because it generally performs reliably, with minimal application errors or unplanned outages. The platform’s high uptime ensures that it’s usually accessible when needed, supporting a seamless experience for scheduling and conducting webinars. While occasional minor issues may arise, they are infrequent and typically well-managed, contributing to a strong overall rating for availability.
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ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
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Performance
I rated GoTo Webinar an 8 out of 10 for performance due to its generally robust capabilities. Pages load quickly, and reports are generated efficiently, even for complex data sets. The platform’s integration with other systems typically doesn’t introduce significant latency or performance issues. However, during peak usage times or when handling very large data volumes, there can be occasional slowdowns. Despite these instances, GoTo Webinar consistently provides strong performance and reliability in its core functions.
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Loading depends on how large the files in the webinar for us - sometimes it takes up to an hour to upload and that impacts the loading when the webcast is playing. Overall I'm happy with the performance, however if integrated with other systems it does tend to slow down the process
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Support Rating
I was always able to get someone on the phone when I needed to. They were very thorough and ensuring my questions were answered. And if I was asking for a solution or request that they didn't offer, they told me so I could at least stop trying to search for it.
Read full review
ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
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In-Person Training
No answers on this topic
Most points of relevance were covered as far as I can remember.
Read full review
Online Training
No answers on this topic
On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
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Implementation Rating
I didn't participate in the implementation nor did my company. As far as I know we have an IT office running alla these projects and we just use the final products for our educational purposes. I also didn't notice implementation at any level while using the desktop interface, but would immediately recognize it, if so.
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We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
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Alternatives Considered
Zoom scores well above GoTo and ON24 in brand recognition across mid to large enterprises. But GoTo scores well in SMBs. Regarding value for money and ROI, it's better than ON24. We selected GoTo because of the price point and to ensure that our partner-sourced SMB stacks do not end up not engaging with us because of a lack of a proper medium.
Read full review
We selected ON24 due to organizational alignment and tool consolidation but I am more than happy with the decision to move over to this tool. It has been by far the easiest and least frustrating webinar tool I have used in 5+ years of digital marketing. It allows me to bring the product marketers asks closer to reality.
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Scalability
I rated GoTo Webinar an 8 out of 10 for scalability because it effectively supports deployment across multiple departments and sites with its flexible features. It allows for easy management of large-scale webinars and integration with various systems, accommodating a growing number of users and sessions. However, some users might find limitations in advanced customization or specific integration needs as their requirements become more complex. Overall, its robust capabilities and adaptability make it a strong choice for scalable webinar solutions.
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The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
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Return on Investment
  • Good: We've been able to keep various client teams trained up on our product
  • Good: It helps us automate communication about the webinars, as well as follow-ups
  • Bad: There is a time suck that shouldn't exist surrounding the recurring scheduler which needs to be rethought and retooled with more than the most basic real world use cases in mind
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  • By holding more webinars (and promoting them beyond our existing client database), we have generated thousands of new contacts.
  • The ease of use has enabled us to add an additional tool to our marketing toolbox without having to hire deep webinar/events specialists.
  • The integration with Salesforce has enabled our relationship owners to see how engaged their client contacts are.
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ScreenShots

GoTo Webinar Screenshots

Screenshot of Setup flow for a new webinar in GoTo Webinar.Screenshot of Organizer's Control Panel and in-session experience

ON24 Screenshots

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.