TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Opal

    Score9.1 out of 10
    Enterprise companies (1,001+ employees)
    Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Users can: Plan every facet of the brand experience, to ensure consistency throughout every moment and across every…

    $8.29

    per month

    Sprinklr Social

    Score9.2 out of 10
    N/ASprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…

    $359

    per month per seat

    Pricing
    OpalSprinklr Social
    Editions & Modules
    Opal Pro
    $8.29
    per month
    Opal
    Free Forever
    Teams Pro
    Custom Pricing
    per month
    Self-Serve SMM and Customer Service Solution
    $359
    per month per seat
    Enterprise Custom Social Media Management Solution
    Contact Sales
    Offerings
    Pricing Offerings
    OpalSprinklr Social
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    OpalSprinklr Social
    Considered Both Products
    OPAL
    Chose Opal
    I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Perco…
    Incentivized
    Chose Opal
    I have used Kapost, which has a better editorial calendar sharing functionality for non users, but which is not as good for social, content planning or publishing.
    Incentivized
    Sprinklr
    Chose Sprinklr Social
    None of these tools are incredibly easy to use but I found Sprinklr to be the most robust. Moreover, Sprinklr's support and account teams are excellent. I believe this to be an additional benefit as they're always quick to help solve any questions or issues that may arise.
    Incentivized
    Chose Sprinklr Social
    It is clear that Sprinklr has built from the ground-up. Past tools have been clunky, buggy, lightweight, and promised features that were never delivered. The idea of "moderation" shows that other companies are not thinking in terms of relationships yet. Internal collaboration …
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    OpalSprinklr Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Opal and Sprinklr Social
    Feature
    Opal
    -
    Ratings
    Sprinklr Social
    9.5
    52 Ratings
    Boolean keyword searches00 Ratings10.045 Ratings
    Filtering out noise/spam00 Ratings8.048 Ratings
    Sentiment analysis00 Ratings10.049 Ratings
    Broad channel coverage00 Ratings10.048 Ratings
    Publishing
    Comparison of Publishing features of Opal and Sprinklr Social
    Feature
    Opal
    -
    Ratings
    Sprinklr Social
    10.0
    52 Ratings
    Content planning and scheduling00 Ratings10.049 Ratings
    Audience targeting00 Ratings10.044 Ratings
    Content optimization00 Ratings10.042 Ratings
    Workflow management00 Ratings10.046 Ratings
    Engagement
    Comparison of Engagement features of Opal and Sprinklr Social
    Feature
    Opal
    -
    Ratings
    Sprinklr Social
    9.7
    51 Ratings
    Automated routing and prioritization00 Ratings9.044 Ratings
    Customer interaction histories00 Ratings10.050 Ratings
    Bulk actions00 Ratings10.047 Ratings
    Marketing
    Comparison of Marketing features of Opal and Sprinklr Social
    Feature
    Opal
    -
    Ratings
    Sprinklr Social
    10.0
    44 Ratings
    Lead generation00 Ratings10.031 Ratings
    Content marketing00 Ratings10.037 Ratings
    Paid media management00 Ratings10.032 Ratings
    Campaigns and promotions00 Ratings10.038 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Opal and Sprinklr Social
    Feature
    Opal
    -
    Ratings
    Sprinklr Social
    10.0
    55 Ratings
    Twitter00 Ratings10.053 Ratings
    Facebook00 Ratings10.053 Ratings
    LinkedIn00 Ratings10.040 Ratings
    Google+00 Ratings10.027 Ratings
    Instagram00 Ratings10.052 Ratings
    Pinterest00 Ratings10.028 Ratings
    YouTube00 Ratings10.038 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Opal and Sprinklr Social
    Feature
    Opal
    -
    Ratings
    Sprinklr Social
    10.0
    54 Ratings
    Campaign success analytics00 Ratings10.050 Ratings
    Real-time tracking00 Ratings10.053 Ratings
    Competitor analysis00 Ratings10.036 Ratings
    Account management
    Comparison of Account management features of Opal and Sprinklr Social
    Feature
    Opal
    -
    Ratings
    Sprinklr Social
    9.5
    52 Ratings
    Role-based user permissions & privileges00 Ratings10.051 Ratings
    Mobile access00 Ratings9.045 Ratings
    User Ratings
    OpalSprinklr Social
    Likelihood to Recommend
    9.2
    (5 ratings)
    10.0
    (80 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    7.0
    (29 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (34 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.4
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)