TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
    Pricing
    EquativOpenX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EquativOpenX
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    EquativOpenX
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and OpenX
    Feature
    Equativ
    8.0
    1 Ratings
    OpenX
    6.6
    3 Ratings
    Data Transfer8.01 Ratings6.53 Ratings
    DSP integration8.01 Ratings6.83 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and OpenX
    Feature
    Equativ
    8.0
    1 Ratings
    OpenX
    7.0
    5 Ratings
    Ad campaign creation8.01 Ratings6.85 Ratings
    Ad deployment9.01 Ratings6.65 Ratings
    Display advertising7.01 Ratings7.35 Ratings
    Ad display and retargeting segmentation8.01 Ratings6.55 Ratings
    Sequence targeting8.01 Ratings7.54 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and OpenX
    Feature
    Equativ
    7.5
    1 Ratings
    OpenX
    6.6
    5 Ratings
    Ad dashboards8.01 Ratings5.95 Ratings
    Ad performance reports8.01 Ratings6.05 Ratings
    Ad conversion tracking7.01 Ratings6.15 Ratings
    Ad attribution reporting8.01 Ratings7.04 Ratings
    Cross-channel ad management7.01 Ratings7.25 Ratings
    Ad forecasting and optimization7.01 Ratings7.64 Ratings
    User Ratings
    EquativOpenX
    Likelihood to Recommend
    8.0
    (1 ratings)
    7.3
    (15 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (10 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)