OpenX vs. PubMatic
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 OpenX | Score1 out of 10 | N/A | OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement. | N/A |
 PubMatic | Score5 out of 10 | N/A | PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations. | N/A |
| OpenX | PubMatic | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| OpenX | PubMatic | ||||||||||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| OpenX | PubMatic | |
|---|---|---|
| Likelihood to Recommend | 7.3 | 5.0 |
| Likelihood to Renew | 7.0 | 1.0 |
| Usability | 9.0 | - |
| Support Rating | 10.0 | - |