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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A

    SmartyAds SSP

    Score4.5 out of 10
    N/ASmartyAds SPP is a supply-side ad serving tool for publishers.N/A
    Pricing
    OpenXSmartyAds SSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    OpenXSmartyAds SSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    OpenXSmartyAds SSP
    Considered Both Products
    OpenX
    Chose OpenX
    OpenX provides the same inventory you can get on any other SSPs but at lower price points (generally). However, other exchanges have put more resources on curating their inventory and customer support and in OpenX, you may find some nasty surprises in terms of ad quality and …
    Incentivized
    SmartyAds
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    OpenXSmartyAds SSP
    Ad Network Integration
    Comparison of Ad Network Integration features of OpenX and SmartyAds SSP
    Feature
    OpenX
    6.6
    3 Ratings
    SmartyAds SSP
    -
    Ratings
    Data Transfer6.53 Ratings00 Ratings
    DSP integration6.83 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of OpenX and SmartyAds SSP
    Feature
    OpenX
    7.0
    5 Ratings
    SmartyAds SSP
    -
    Ratings
    Ad campaign creation6.85 Ratings00 Ratings
    Ad deployment6.65 Ratings00 Ratings
    Display advertising7.35 Ratings00 Ratings
    Ad display and retargeting segmentation6.55 Ratings00 Ratings
    Sequence targeting7.54 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of OpenX and SmartyAds SSP
    Feature
    OpenX
    6.6
    5 Ratings
    SmartyAds SSP
    -
    Ratings
    Ad dashboards5.95 Ratings00 Ratings
    Ad performance reports6.05 Ratings00 Ratings
    Ad conversion tracking6.15 Ratings00 Ratings
    Ad attribution reporting7.04 Ratings00 Ratings
    Cross-channel ad management7.25 Ratings00 Ratings
    Ad forecasting and optimization7.64 Ratings00 Ratings
    User Ratings
    OpenXSmartyAds SSP
    Likelihood to Recommend
    7.3
    (15 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    7.0
    (10 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)