OpenX vs. Yahoo DSP
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 OpenX | Score1 out of 10 | N/A | OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement. | N/A |
 Yahoo DSP | Score6.4 out of 10 | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
| OpenX | Yahoo DSP | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| OpenX | Yahoo DSP | ||||||||||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| OpenX | Yahoo DSP | |
|---|---|---|
| Likelihood to Recommend | 7.3 | 7.2 |
| Likelihood to Renew | 7.0 | - |
| Usability | 9.0 | - |
| Support Rating | 10.0 | - |