BigCommerce vs. Optimizely Commerce Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.9 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$39
per month
Optimizely Commerce Connect
Score 6.1 out of 10
N/A
Optimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
Pricing
BigCommerceOptimizely Commerce Connect
Editions & Modules
Standard
$39
per month
Plus
$105
per month
Pro
$399
per month
Enterprise
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
BigCommerceOptimizely Commerce Connect
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
BigCommerceOptimizely Commerce Connect
Features
BigCommerceOptimizely Commerce Connect
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.8
Ratings
0% below category average
Optimizely Commerce Connect
8.8
Ratings
12% above category average
Product catalog & listings8.10 Ratings9.10 Ratings
Product management8.00 Ratings9.10 Ratings
Bulk product upload7.40 Ratings6.40 Ratings
Branding7.70 Ratings9.10 Ratings
Mobile storefront7.90 Ratings9.10 Ratings
Product variations8.40 Ratings9.10 Ratings
Website integration8.20 Ratings9.10 Ratings
Visual customization7.60 Ratings9.10 Ratings
CMS6.60 Ratings9.10 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
7.9
Ratings
3% above category average
Optimizely Commerce Connect
8.2
Ratings
7% above category average
Abandoned cart recovery7.60 Ratings8.20 Ratings
Checkout user experience8.10 Ratings8.20 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
8.2
Ratings
1% below category average
Optimizely Commerce Connect
8.2
Ratings
1% below category average
eCommerce security8.20 Ratings8.20 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.8
Ratings
1% above category average
Optimizely Commerce Connect
8.8
Ratings
13% above category average
Promotions & discounts7.70 Ratings8.20 Ratings
Personalized recommendations7.30 Ratings9.10 Ratings
SEO8.30 Ratings9.10 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.8
Ratings
3% below category average
Optimizely Commerce Connect
8.0
Ratings
0% below category average
Multi-site management8.20 Ratings9.10 Ratings
Order processing7.70 Ratings7.30 Ratings
Inventory management7.70 Ratings7.30 Ratings
Shipping7.60 Ratings7.30 Ratings
Custom functionality7.70 Ratings9.10 Ratings
User Ratings
BigCommerceOptimizely Commerce Connect
Likelihood to Recommend
8.1
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
4.6
(0 ratings)
Usability
9.1
(0 ratings)
7.6
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
8.2
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
2.7
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.5
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BigCommerceOptimizely Commerce Connect
Likelihood to Recommend
The ONLY reason we left Volusion was fear that Volusion was going to go out of business and our website/data would all be lost. I feel BigCommerce is lightyears behind Volusion in website/inventory control. In our experience, BigCommerce customer service severely lacks knowledge, at least compared to what we had in our 7-1/2 years with Volusion. There were times Volusion even helped us with stuff BigCommerce could not understand. I just feel sick about moving and that should not be the case. In my opinion, I downgraded heavily for the feeling BigCommerce would not be going out of business. I just feel sick.
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Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.
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Pros
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
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  • Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
  • In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
  • Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
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Cons
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
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  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
BigCommerce is a great platform! It does the job and has a very good API set. I would definitely recommend it to others, but I would warn them about the cost associated with BigCommerce. There are lower cost solutions, but definitely not as feature rich as BigCommerce. It's definitely not perfect, and has a few wrinkles to iron, but nothing is ever perfect. It does the job for us and I do enjoy using the platform!!
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Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.
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Reliability and Availability
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
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No answers on this topic
Performance
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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No answers on this topic
Support Rating
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Online Training
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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No answers on this topic
Implementation Rating
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Big Commerce is definitely king in comparison to EvoX. Not only is Big commerce easier to use, it's also just a more powerful platform with many more capabilities (for example, EVOX has analytic capabilities but, nothing to the extent of Big Commerce's google analytics integration. EVOX's data is very base level and does not provide much customer insight besides visits/pages viewed.
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Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
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Scalability
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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No answers on this topic
Return on Investment
  • Provides a robust platform to sell a high-risk product.
  • Page Builder saves you time and money by negating the need to buy a template.
  • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
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  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

BigCommerce Screenshots

Screenshot of enterprise ecommerce for high-volume brands like Skullcandy.Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of where to customize the look and feel of a storefront.

Optimizely Commerce Connect Screenshots

Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalization