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Optimizely Web Experimentation vs. Unbounce

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Optimizely Web Experimentation

580 Reviews and Ratings

Unbounce

166 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    		N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Unbounce

    Score8.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    		Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    Pricing
    Optimizely Web ExperimentationUnbounce
    Editions & Modules
    No answers on this topic
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationUnbounce
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationUnbounce
    Considered Both Products
    Optimizely
    Verified User
    Chose Optimizely Web Experimentation
    unbounce's Visual Editor is what I'd expect out of Optimizely Web Experimentation, but I believe it's missing. Otherwise, Optimizely Web Experimentation is better.
    Incentivized
    Randall Benson
    Digital Marketing Manager in Marketing at Cox Automotive (Automotive, 10,001+ employees)
    Chose Optimizely Web Experimentation
    Google Optimize was great, but our organization already had contracts with Optimizely Web Experimentation for their other tools. unbounce wasn't really an option either mainly because it was only a landing page testing tool and had to use their platform to host the tests. We …
    Incentivized
    Verified User
    Chose Optimizely Web Experimentation
    Optimizely is an all-in once service compared to the others I tested. Visual Website Optimizer (VWO) is very solid and probably a close second as far as I'm concerned. Their servicing was a little lacking which made it hard to ramp up the testing. Unbounce is very user-friendly …
    Incentivized
    Shane Hayes
    CIO (Chief Information Officer) in Corporate at Net Claims Now (Internet, 51-200 employees)
    Chose Optimizely Web Experimentation
    Optimizely is better with the customization, Unbounce can make great looking pages but the interface is very limited and can be difficult to make design changes.
    Alec Dibble
    Founder in Marketing at Alec Dibble Consulting (Information Technology and Services, 1-10 employees)
    Chose Optimizely Web Experimentation
    Out of all of the split testing tools I have used, Optimizely has displayed the best performance and engineering surperiority. While it is expensive, for sites that get lots of traffic & have critical performance requirements, Optimizely is honestly the only split testing …
    Incentivized
    Verified User
    Chose Optimizely Web Experimentation
    While they all do the same thing, I felt, and still feel, that Optimizely does it better. I felt like the other tool were too simple in format and analytics for the prices being charged and they also lacked reliable word-of-mouth. When talking to other professionals, Optimizely …
    Incentivized
    Verified User
    Chose Optimizely Web Experimentation
    Honestly Optimizely is so much better then everything else, the only one that compares is Google Optimize, but it wasn't in this list. I don't think the others are worth while, as the data you get back and the responsiveness/smartness of the tests are not near as good as what …
    Incentivized
    Unbounce
    Verified User
    Chose Unbounce
    Unbounce is very similar all said and done to optimize. The main difference is in the pricing tiers and the templates that each of them offers. Each would be dependant on someone's specific business and I think is valuable to evaluate to determine which would be best for each …
    Incentivized
    Verified User
    Chose Unbounce
    In terms of pure landing page generation, Unbounce is of very high quality. We went with Unbounce over Leadpages because we felt they had more features, and the software itself was easier to use. When we moved on from Unbounce, we switched all of our landing pages over to HubSpo…
    Incentivized
    Stephen Schmalhofer
    Partner in Marketing at Haystack Partners (Venture Capital & Private Equity, 1-10 employees)
    Chose Unbounce
    Unbounce is purpose built for landing page testing. Squarespace and other webpage builders are not set up to handle this efficiently. A/B testing tools like Optimizely are too isolated from the broader business use case. Other products like Google Analytics require too much …
    Incentivized
    Marisa Feil
    Supervising Attorney in Legal at FWCanada (Law Practice, 1-10 employees)
    Chose Unbounce
    I tried Optimizely which is bulky and buggy and is way more complicated than unbounce, I stopped using them after one day.
    Christopher Whalen
    Search Marketing Executive in Marketing at Torchbox (Internet, 11-50 employees)
    Chose Unbounce
    Unbounce is slightly different from Optimizely, Visual Website Optimizer and Google Content Experiments because it is essentially a tool for building landing pages rather than testing any aspect of your website. Unbounce solved a problem for us because we wanted to build …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Optimizely Web ExperimentationUnbounce
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Unbounce
    Feature
    Optimizely Web Experimentation
    8.0
    150 Ratings
    Unbounce
    -
    Ratings
    a/b experiment testing9.0150 Ratings00 Ratings
    Split URL testing8.5122 Ratings00 Ratings
    Multivariate testing8.4127 Ratings00 Ratings
    Multi-page/funnel testing7.9116 Ratings00 Ratings
    Cross-browser testing8.186 Ratings00 Ratings
    Mobile app testing8.066 Ratings00 Ratings
    Test significance8.4136 Ratings00 Ratings
    Visual / WYSIWYG editor8.2121 Ratings00 Ratings
    Advanced code editor8.0114 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6133 Ratings00 Ratings
    Test duration calculator7.9101 Ratings00 Ratings
    Experiment scheduler8.2101 Ratings00 Ratings
    Experiment workflow and approval7.881 Ratings00 Ratings
    Dynamic experiment activation7.565 Ratings00 Ratings
    Client-side tests7.888 Ratings00 Ratings
    Server-side tests7.244 Ratings00 Ratings
    Mutually exclusive tests8.274 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Unbounce
    Feature
    Optimizely Web Experimentation
    8.2
    142 Ratings
    Unbounce
    -
    Ratings
    Standard visitor segmentation8.4137 Ratings00 Ratings
    Behavioral visitor segmentation7.6113 Ratings00 Ratings
    Traffic allocation control9.1135 Ratings00 Ratings
    Website personalization7.8103 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Unbounce
    Feature
    Optimizely Web Experimentation
    8.3
    138 Ratings
    Unbounce
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.065 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2117 Ratings00 Ratings
    Test reporting7.9126 Ratings00 Ratings
    Results segmentation7.793 Ratings00 Ratings
    CSV export7.992 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Optimizely Web Experimentation and Unbounce
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Unbounce
    6.9
    14 Ratings
    Landing page A/B testing:00 Ratings6.813 Ratings
    Dynamic page text replacement00 Ratings7.010 Ratings
    Real-time analytics dashboard00 Ratings7.113 Ratings
    SEO tools00 Ratings6.513 Ratings
    Optimization recommendations00 Ratings7.012 Ratings
    User Ratings
    Optimizely Web ExperimentationUnbounce
    Likelihood to Recommend
    8.7
    (238 ratings)
    8.2
    (51 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    7.7
    (9 ratings)
    Usability
    10.0
    (58 ratings)
    7.0
    (3 ratings)
    Availability
    10.0
    (7 ratings)
    9.1
    (1 ratings)
    Performance
    7.3
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (16 ratings)
    9.6
    (4 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    6.0
    (1 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (148 ratings)
    -
    (0 ratings)