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Optimizely Web Experimentation vs. UserTesting

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    UserTesting

    Score8 out of 10
    N/AUserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
    Pricing
    Optimizely Web ExperimentationUserTesting
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationUserTesting
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationUserTesting
    Considered Both Products
    Optimizely
    Chose Optimizely Web Experimentation
    Optimizely is more user-friendly and cost-effective, ideal for experimentation-focused teams, while Adobe Target excels in advanced personalization and seamless integration within the Adobe ecosystem, making it better suited for large enterprises.
    Incentivized
    Chose Optimizely Web Experimentation
    We chose Optimizely specifically for its split testing and advanced audience segmentation capabilities. It makes it way easier to see which option objectively performs better.
    Incentivized
    Chose Optimizely Web Experimentation
    It's more robust and capable.
    Incentivized
    Chose Optimizely Web Experimentation
    Google Optimize 360.

    Reasons.
    Incentivized
    UserTesting
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Optimizely Web ExperimentationUserTesting
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and UserTesting
    Feature
    Optimizely Web Experimentation
    8.0
    150 Ratings
    UserTesting
    -
    Ratings
    a/b experiment testing9.0150 Ratings00 Ratings
    Split URL testing8.5122 Ratings00 Ratings
    Multivariate testing8.4127 Ratings00 Ratings
    Multi-page/funnel testing7.9116 Ratings00 Ratings
    Cross-browser testing8.186 Ratings00 Ratings
    Mobile app testing8.066 Ratings00 Ratings
    Test significance8.4136 Ratings00 Ratings
    Visual / WYSIWYG editor8.2121 Ratings00 Ratings
    Advanced code editor8.0114 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6133 Ratings00 Ratings
    Test duration calculator7.9101 Ratings00 Ratings
    Experiment scheduler8.2101 Ratings00 Ratings
    Experiment workflow and approval7.881 Ratings00 Ratings
    Dynamic experiment activation7.565 Ratings00 Ratings
    Client-side tests7.888 Ratings00 Ratings
    Server-side tests7.244 Ratings00 Ratings
    Mutually exclusive tests8.274 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and UserTesting
    Feature
    Optimizely Web Experimentation
    8.2
    142 Ratings
    UserTesting
    -
    Ratings
    Standard visitor segmentation8.4137 Ratings00 Ratings
    Behavioral visitor segmentation7.6113 Ratings00 Ratings
    Traffic allocation control9.1135 Ratings00 Ratings
    Website personalization7.8103 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and UserTesting
    Feature
    Optimizely Web Experimentation
    8.3
    138 Ratings
    UserTesting
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.065 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2117 Ratings00 Ratings
    Test reporting7.9126 Ratings00 Ratings
    Results segmentation7.793 Ratings00 Ratings
    CSV export7.992 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    User Ratings
    Optimizely Web ExperimentationUserTesting
    Likelihood to Recommend
    8.7
    (238 ratings)
    8.1
    (179 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    8.4
    (8 ratings)
    Usability
    10.0
    (58 ratings)
    8.1
    (157 ratings)
    Availability
    10.0
    (7 ratings)
    9.1
    (1 ratings)
    Performance
    7.3
    (6 ratings)
    9.1
    (1 ratings)
    Support Rating
    10.0
    (16 ratings)
    8.3
    (157 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    4.6
    (4 ratings)
    Configurability
    6.0
    (1 ratings)
    7.3
    (1 ratings)
    Product Scalability
    8.0
    (148 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)