TrustRadius: an HG Insights company

Optimizely Web Experimentation vs. Webtrends Optimize

Save this comparison

Save this comparison

Optimizely Web Experimentation

580 Reviews and Ratings

Webtrends Optimize

28 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    		N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Webtrends Optimize

    Score9.7 out of 10
    		N/AWebtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
    Pricing
    Optimizely Web ExperimentationWebtrends Optimize
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationWebtrends Optimize
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—There is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationWebtrends Optimize
    Considered Both Products
    Optimizely
    Verified User
    Chose Optimizely Web Experimentation
    None of them have a best in class stats engine and live within an ecosystem of marketing technology products the way that Optimizely does, so the scalability of using any one of those tools is limited as compared to using Optimizely Web Experimentation.
    Incentivized
    Verified User
    Chose Optimizely Web Experimentation
    Optimizely is my favorite due to its ease of use and exceptional testing capabilities. It is not the cheapest tool, but the other tools that could be compared are not cheap—you get what you pay for. Some of the smaller tools are making gains, though!
    Incentivized
    Fabien Caublot
    XO Director in Marketing at Jellyfish (Internet, 5001-10,000 employees)
    Chose Optimizely Web Experimentation
    > Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help …
    Incentivized
    Verified User
    Chose Optimizely Web Experimentation
    Whilst Optimizely is more expensive (for us at least) we found it was far technically superior and easier to use. We have not run into the technical constraints that we have with other tools. In addition when we went to market to evaluate different suppliers optimizely won …
    Incentivized
    Webtrends Optimize
    Verified User
    Chose Webtrends Optimize
    Webtrends Optimize is one of the best solutions out there for digital marketers to improve their sales by providing a better experience for their customers' journey. With that said, it is also a costly solution in comparison to other services in the market today. The adage of …
    Incentivized
    Verified User
    Chose Webtrends Optimize
    Omniture: extreme feature set and integration with business intelligence and other systems. The problem was price. I was never able to convince management that the price tag was justified.
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Optimizely Web ExperimentationWebtrends Optimize
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Webtrends Optimize
    Feature
    Optimizely Web Experimentation
    8.0
    150 Ratings
    Webtrends Optimize
    8.3
    1 Ratings
    a/b experiment testing9.0150 Ratings9.11 Ratings
    Split URL testing8.5122 Ratings8.21 Ratings
    Multivariate testing8.4127 Ratings8.21 Ratings
    Multi-page/funnel testing7.9116 Ratings8.21 Ratings
    Cross-browser testing8.186 Ratings8.21 Ratings
    Mobile app testing8.066 Ratings8.21 Ratings
    Test significance8.4136 Ratings8.21 Ratings
    Visual / WYSIWYG editor8.2121 Ratings8.21 Ratings
    Advanced code editor8.0114 Ratings8.21 Ratings
    Page surveys6.217 Ratings8.21 Ratings
    Visitor recordings8.418 Ratings8.21 Ratings
    Preview mode7.6133 Ratings8.21 Ratings
    Test duration calculator7.9101 Ratings8.21 Ratings
    Experiment scheduler8.2101 Ratings8.21 Ratings
    Experiment workflow and approval7.881 Ratings8.21 Ratings
    Dynamic experiment activation7.565 Ratings8.21 Ratings
    Client-side tests7.888 Ratings9.11 Ratings
    Server-side tests7.244 Ratings8.21 Ratings
    Mutually exclusive tests8.274 Ratings8.21 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Webtrends Optimize
    Feature
    Optimizely Web Experimentation
    8.2
    142 Ratings
    Webtrends Optimize
    8.2
    1 Ratings
    Standard visitor segmentation8.4137 Ratings9.11 Ratings
    Behavioral visitor segmentation7.6113 Ratings8.21 Ratings
    Traffic allocation control9.1135 Ratings7.31 Ratings
    Website personalization7.8103 Ratings8.21 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Webtrends Optimize
    Feature
    Optimizely Web Experimentation
    8.3
    138 Ratings
    Webtrends Optimize
    8.1
    1 Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings9.11 Ratings
    Scroll maps8.517 Ratings7.31 Ratings
    Form fill analysis8.065 Ratings7.31 Ratings
    Conversion tracking8.744 Ratings8.21 Ratings
    Goal tracking8.2117 Ratings8.21 Ratings
    Test reporting7.9126 Ratings8.21 Ratings
    Results segmentation7.793 Ratings8.21 Ratings
    CSV export7.992 Ratings8.21 Ratings
    Experiments results dashboard8.049 Ratings8.21 Ratings
    User Ratings
    Optimizely Web ExperimentationWebtrends Optimize
    Likelihood to Recommend
    8.7
    (238 ratings)
    7.4
    (17 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    5.3
    (5 ratings)
    Usability
    10.0
    (58 ratings)
    7.0
    (2 ratings)
    Availability
    10.0
    (7 ratings)
    10.0
    (1 ratings)
    Performance
    7.3
    (6 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (16 ratings)
    9.1
    (2 ratings)
    Online Training
    3.0
    (1 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    7.0
    (1 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (148 ratings)
    -
    (0 ratings)