Optimizely Web Experimentation vs. ZoomInfo Marketing

I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.

Incentivized

ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.

Incentivized

• The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
• Establishing it is so simple that even a non-technical person can do it perfectly.
• It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.

Incentivized

• The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
• The reporting allows us to easily see the performance of our ads. There is no guesswork.
• I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.

Incentivized

• The results view is dense and difficult to package easily for leadership, and when filtering by segment it's hard to read comparative outcomes without clearing or swapping filters
• The organization of experiments and statuses is a cluttered list and the search is limited in use - would love to see that improve with time
• There are so many other MarTech products out there, would love to see more dedicated integrations so we don't have to invest in something like Zapier or Tray to build hacky automations

Incentivized

• Sometimes the contact information is not up to date (wrong phone numbers or emails)
• Sometimes the integration between ZoomInfo Marketing and other software we use lags
• Sometimes information such as recent job changes or changes within company are not accurate or missing

Incentivized

Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.

It just complements every effort that our sales and marketing team go through. We also use other zoom products, and this meshes so well with them. It has cut down the time we need for results in marketing and sales, as well as increasing the success rate of the actions we choose. We're seeing greater ROI on efforts since we started.

Incentivized

Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.

Incentivized

I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!

Incentivized

I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.

Incentivized

I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.

Incentivized

They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).

Calls using Zoom remote sessions, emails chat.

Incentivized

The implementation through the tag management system took a bit of trial and error at first, mostly due to the asynchronous nature of the TMS. We had to manipulate the implementation to assure that the Optimizely code was written to the page at the right time to allow the experiment content load in the browser without showing any of the original content first. We also needed to make some adjustments to the TMS code to get the integration with Site Catalyst timed appropriately.

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes

Incentivized

RollWorks was extremely difficult to use. We used the platform for three years and I always got stuck when trying to create an ad campaign. Total opposite of ZoomInfo Marketing where I can easily create an ad campaign in minutes. We can update our campaigns at any time and see changes right away. In RollWorks, we had to wait at least 24 hours to see any changes. We never saw any hard results from RollWorks with three years of using the platform. We saw results with ZoomInfo right away.

Incentivized

It's incredibly flexible and adapts well to organizations of all sizes, whether you’re running a single site or managing multiple departments and platforms. The ability to deploy experiments seamlessly across different environments is a huge plus, especially for growing businesses. While it’s highly scalable, the last point would depend on the right team leveraging its full potential.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• we saved money by not implementing certain copy/design
• we learned that customers from different states react different to a variation
• we are slowly learning where conversion happens and where to fix the frictions
• Testing shorter vs longer journeys increased funnel conversion in some states - we avoided implementing this nationwide

Incentivized

• We have found a lower CPC across our pages
• Tracking characteristics on types of businesses on our pages - also very close to our dream persona
• Build a weekly workflow internally between sales and marketing to use the incoming contacts and increasing number of qualified leads to hand off to sales

Incentivized