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Oracle Marketing vs. Tealium Customer Data Hub

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Oracle Marketing

649 Reviews and Ratings

Tealium Customer Data Hub

241 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle Marketing

    Score7.1 out of 10
    		N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Tealium Customer Data Hub

    Score8.1 out of 10
    Enterprise companies (1,001+ employees)
    		The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
    Pricing
    Oracle MarketingTealium Customer Data Hub
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Oracle MarketingTealium Customer Data Hub
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsCX Marketing pricing is a function of usage.—
    More Pricing Information
    Community Pulse
    Oracle MarketingTealium Customer Data Hub
    Considered Both Products
    Oracle
    No answer on this topic
    Tealium
    Adam Hatfield
    Head of Digital in Marketing at nib Healthfunds (Insurance, 1001-5000 employees)
    Chose Tealium Customer Data Hub
    We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Oracle MarketingTealium Customer Data Hub
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Oracle Marketing and Tealium Customer Data Hub
    Feature
    Oracle Marketing
    9.3
    133 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    WYSIWYG email editor10.0117 Ratings00 Ratings
    Dynamic content9.0120 Ratings00 Ratings
    Ability to test dynamic content9.0116 Ratings00 Ratings
    Landing pages8.0124 Ratings00 Ratings
    A/B testing10.0118 Ratings00 Ratings
    Mobile optimization10.0113 Ratings00 Ratings
    Email deliverability reporting10.0127 Ratings00 Ratings
    List management9.0126 Ratings00 Ratings
    Triggered drip sequences9.0108 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Oracle Marketing and Tealium Customer Data Hub
    Feature
    Oracle Marketing
    8.5
    118 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    Lead nurturing automation10.0110 Ratings00 Ratings
    Lead scoring and grading8.0104 Ratings00 Ratings
    Data quality management8.0109 Ratings00 Ratings
    Automated sales alerts and tasks8.089 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Oracle Marketing and Tealium Customer Data Hub
    Feature
    Oracle Marketing
    9.5
    109 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    Calendaring9.094 Ratings00 Ratings
    Event/webinar marketing10.099 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Oracle Marketing and Tealium Customer Data Hub
    Feature
    Oracle Marketing
    9.5
    72 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    Social sharing and campaigns10.070 Ratings00 Ratings
    Social profile integration9.066 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Oracle Marketing and Tealium Customer Data Hub
    Feature
    Oracle Marketing
    8.3
    123 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    Dashboards9.0122 Ratings00 Ratings
    Standard reports8.0120 Ratings00 Ratings
    Custom reports8.0113 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Oracle Marketing and Tealium Customer Data Hub
    Feature
    Oracle Marketing
    9.5
    120 Ratings
    Tealium Customer Data Hub
    -
    Ratings
    API9.0105 Ratings00 Ratings
    Role-based workflow & approvals10.089 Ratings00 Ratings
    Customizability9.0109 Ratings00 Ratings
    Integration with Salesforce.com10.088 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.048 Ratings00 Ratings
    Integration with SugarCRM10.037 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Oracle Marketing and Tealium Customer Data Hub
    Feature
    Oracle Marketing
    -
    Ratings
    Tealium Customer Data Hub
    8.2
    12 Ratings
    Tag library00 Ratings9.012 Ratings
    Tag variable mapping00 Ratings8.012 Ratings
    Ease of writing custom tags00 Ratings8.012 Ratings
    Rules-driven tag execution00 Ratings9.112 Ratings
    Tag performance monitoring00 Ratings4.311 Ratings
    Page load times00 Ratings8.911 Ratings
    Mobile app tagging00 Ratings8.05 Ratings
    Library of JavaScript extensions00 Ratings9.911 Ratings
    User Ratings
    Oracle MarketingTealium Customer Data Hub
    Likelihood to Recommend
    7.0
    (246 ratings)
    8.3
    (128 ratings)
    Likelihood to Renew
    10.0
    (92 ratings)
    9.2
    (20 ratings)
    Usability
    10.0
    (15 ratings)
    9.0
    (12 ratings)
    Availability
    8.1
    (9 ratings)
    9.0
    (2 ratings)
    Performance
    6.6
    (5 ratings)
    9.0
    (4 ratings)
    Support Rating
    9.9
    (16 ratings)
    8.5
    (81 ratings)
    In-Person Training
    7.3
    (3 ratings)
    -
    (0 ratings)
    Online Training
    7.6
    (11 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    8.8
    (10 ratings)
    10.0
    (2 ratings)
    Configurability
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    2.0
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    8.5
    (120 ratings)
    9.0
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    10.0
    (1 ratings)