Adobe Marketo Engage vs. Ortto

Adobe Marketo Engage

2,647 Reviews and Ratings

Ortto

39 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketo Engage	Score8.1 out of 10	N/A	Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.	N/A
Ortto	Score9 out of 10	Small Businesses (1-50 employees)	Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…	$199 per month month-to-month commitment with 10,000 contacts

Pricing

Adobe Marketo Engage

Ortto

Growth: Pricing based on database size.
per month
Select: Pricing based on database size.
per month
Prime: Pricing based on database size.
per month
Ultimate: Pricing based on database size.
per month

Starter: $199
per month month-to-month commitment with 5,000 contacts
Professional: $599
per month month-to-month commitment with 10,000 contacts
Business: $999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise: $1,999
per month annual commitment, paid monthly with 10,000 contacts

Pricing Offerings
Adobe Marketo Engage	Ortto
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

—

10% discount for quarterly billing. 15% discount for annual billing.

Community Pulse
Key User Insights
	Adobe Marketo Engage	Ortto
Considered Both Products	Adobe Sylvia Flores VP of Brand + Creative in Marketing at Ubiquity Retirement + Savings (Marketing and Advertising, 51-200 employees) Chose Adobe Marketo Engage Overall, I think Marketo is overpriced, complex, and not user-friendly. Their customer service was atrocious, so thank goodness we had the robust Marketo community. Their turn over rates for the person managing our account was gone every, so we were constantly having to retrain … Incentivized Helpful? Verified User Chose Adobe Marketo Engage Marketo is robust and customizable without being too intensely user-heavy. Pardot and Autopilot were more drag n drop style user-friendly, but not as powerful. Eloqua is way too complex for a basic user. Incentivized Helpful? Alec Dibble Growth Engineer in Marketing at Soothe (Information Technology and Services, 51-200 employees) Chose Adobe Marketo Engage Marketo is the most powerful of the platforms I demo'd. Many platforms promise a lot but don't deliver. For example, most platforms have odd restrictions on how you can define segmentation conditions. In many cases, I'd have to do a lot of setup or work outside the service to … Incentivized Helpful?	Ortto Verified User Chose Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! Th… Incentivized Helpful? Verified User Chose Ortto Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but … Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing in Marketing at FullContact Inc. (Computer Software, 201-500 employees) Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing … Incentivized Helpful? Emily Muhoberac Chief Operations Officer in Corporate at Sapper Consulting, LLC (Marketing and Advertising, 51-200 employees) Chose Ortto While Autopilot cannot compete with the enterprise players (like HubSpot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, … Incentivized Helpful? Verified User Chose Ortto Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Marketo Engage

Ortto

Comparison of Email & Online Marketing features of Adobe Marketo Engage and Ortto
Feature	Adobe Marketo Engage 7.8 993 Ratings	Ortto 9.0 11 Ratings
WYSIWYG email editor	8.2902 Ratings	8.911 Ratings
Dynamic content	6.8878 Ratings	8.98 Ratings
Ability to test dynamic content	6.8857 Ratings	8.98 Ratings
Landing pages	7.8920 Ratings	00 Ratings
A/B testing	8.3905 Ratings	8.98 Ratings
Mobile optimization	7.9877 Ratings	8.910 Ratings
Email deliverability reporting	6.3961 Ratings	9.911 Ratings
List management	8.8958 Ratings	8.911 Ratings
Triggered drip sequences	9.2868 Ratings	8.911 Ratings

Comparison of Lead Management features of Adobe Marketo Engage and Ortto
Feature	Adobe Marketo Engage 7.8 961 Ratings	Ortto 9.2 11 Ratings
Lead nurturing automation	8.4936 Ratings	9.911 Ratings
Lead scoring and grading	8.7911 Ratings	00 Ratings
Data quality management	6.6909 Ratings	8.910 Ratings
Automated sales alerts and tasks	7.4863 Ratings	8.99 Ratings

Comparison of Campaign Management features of Adobe Marketo Engage and Ortto
Feature	Adobe Marketo Engage 7.8 889 Ratings	Ortto 8.9 9 Ratings
Calendaring	7.1719 Ratings	00 Ratings
Event/webinar marketing	8.4850 Ratings	8.99 Ratings

Comparison of Social Media Marketing features of Adobe Marketo Engage and Ortto
Feature	Adobe Marketo Engage 7.5 556 Ratings	Ortto 8.9 8 Ratings
Social sharing and campaigns	7.8547 Ratings	00 Ratings
Social profile integration	7.2375 Ratings	8.98 Ratings

Comparison of Reporting & Analytics features of Adobe Marketo Engage and Ortto
Feature	Adobe Marketo Engage 8.0 962 Ratings	Ortto 8.9 12 Ratings
Dashboards	8.3904 Ratings	8.912 Ratings
Standard reports	7.9942 Ratings	8.912 Ratings
Custom reports	7.8897 Ratings	00 Ratings

Comparison of Platform & Infrastructure features of Adobe Marketo Engage and Ortto
Feature	Adobe Marketo Engage 7.9 953 Ratings	Ortto 8.9 9 Ratings
API	8.0821 Ratings	8.98 Ratings
Role-based workflow & approvals	7.8698 Ratings	00 Ratings
Customizability	7.9844 Ratings	8.99 Ratings
Integration with Salesforce.com	9.3822 Ratings	8.97 Ratings
Integration with Microsoft Dynamics CRM	7.3283 Ratings	00 Ratings
Integration with SugarCRM	7.2185 Ratings	00 Ratings

User Ratings
	Adobe Marketo Engage	Ortto
Likelihood to Recommend	6.9 (1145 ratings)	8.9 (12 ratings)
Likelihood to Renew	9.0 (146 ratings)	- (0 ratings)
Usability	8.0 (98 ratings)	- (0 ratings)
Availability	9.0 (25 ratings)	- (0 ratings)
Performance	9.0 (30 ratings)	- (0 ratings)
Support Rating	8.6 (89 ratings)	- (0 ratings)
In-Person Training	10.0 (12 ratings)	- (0 ratings)
Online Training	6.7 (29 ratings)	- (0 ratings)
Implementation Rating	10.0 (37 ratings)	- (0 ratings)
Configurability	6.0 (6 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.9 (4 ratings)	- (0 ratings)
Ease of integration	1.1 (9 ratings)	- (0 ratings)
Product Scalability	7.0 (10 ratings)	- (0 ratings)
Professional Services	9.4 (3 ratings)	- (0 ratings)
Vendor post-sale	8.2 (7 ratings)	- (0 ratings)
Vendor pre-sale	8.2 (6 ratings)	- (0 ratings)