TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A

    Taboola

    Score8 out of 10
    N/ATaboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

    $10

    Starting Price Per Day

    Pricing
    OutbrainTaboola
    Editions & Modules
    No answers on this topic
    Campaigns
    $10.00
    Starting Price Per Day
    Offerings
    Pricing Offerings
    OutbrainTaboola
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OutbrainTaboola
    Considered Both Products
    Outbrain
    Chose Outbrain
    Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
    Incentivized
    Chose Outbrain
    We've also used Taboola. Overall, comparing the traffic 1:1, the Outbrain traffic tended to perform better onsite by a slim margin.
    Incentivized
    Chose Outbrain
    Outbrain is easier to use than Taboola and a lot more straight forward. With Taboola, I have found that you never really know what impact is being had outside of the data they provide. I have never had this concern with Outbrain because I have seen the ads placed on sites I …
    Incentivized
    Chose Outbrain
    So we had demos and trial versions for Taboola, AdRoll, ContentStudio. All aim to help businesses find more customers on the web and help them grow. What stood apart for us was Outbrain's automation in lead discover, verification and personalized content for us and thus …
    Incentivized
    Chose Outbrain
    When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few …
    Incentivized
    Chose Outbrain
    Initially, we used Outbrain because we felt that Taboola was getting too expensive. However, after a month trial and a rather disappointing result, we are going back with Taboola. Still happy with Taboola (I wrote about this at length in a separate review). Outbrain is good, …
    Incentivized
    Chose Outbrain
    Compared to Taboola, Outbrain had more editorial guidelines, provided more potential impressions, and cost slightly less. However, keeping up with meeting the constant editorial guidelines (despite writing very high-quality, original content) was overwhelming and cost our team …
    Incentivized
    Chose Outbrain
    outbrain and Taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected.
    Incentivized
    Chose Outbrain
    Outbrain's reporting is not as robust as Taboola's. I have also seen better conversion results through Taboola. Though I believe it depends on the vertical you are advertising for.
    Incentivized
    Chose Outbrain
    Outbrain has a higher caliber of publishing partners for targeting as well as the additional articles by other providers in the article grouping than, say Taboola.
    Incentivized
    Chose Outbrain
    Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. …
    Incentivized
    Taboola
    Chose Taboola
    I tried Outbrain for a month just to compare the two platforms. The result is: Outbrain has similar CPC to Taboola, but the audience is low-quality. They don't spend much time on the website and only read the promoted content without continuing to other pages. In the long run, O…
    Incentivized
    Chose Taboola
    Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or …
    Incentivized
    Chose Taboola
    Taboola and Outbrain are very similar and fairly easy to use to promote content.
    Incentivized
    Chose Taboola
    We saw lower CPCs on Taboola when running a cost per click campaign. We also had a better conversion rate.
    Incentivized
    Chose Taboola
    Taboola is the middle ground between the two. Policy ensures that only quality content and creatives are distributed, but they aren't extremely strict about what kind of content can be shown. Brax isn't in the list, but it is a great supplementary tool for Taboola. However, …
    Incentivized
    Chose Taboola
    Very large publisher network.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    OutbrainTaboola
    Likelihood to Recommend
    1.5
    (17 ratings)
    8.0
    (9 ratings)
    Usability
    7.8
    (5 ratings)
    5.0
    (2 ratings)
    Support Rating
    7.5
    (6 ratings)
    2.9
    (5 ratings)