TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A

    Yahoo Native

    Score6.6 out of 10
    N/AYahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

    $25

    per month

    Pricing
    OutbrainYahoo Native
    Editions & Modules
    No answers on this topic
    Yahoo Gemini!
    $25.00
    per month
    Offerings
    Pricing Offerings
    OutbrainYahoo Native
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OutbrainYahoo Native
    Considered Both Products
    Outbrain
    Chose Outbrain
    Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
    Incentivized
    Chose Outbrain
    Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. …
    Incentivized
    Chose Outbrain
    When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few …
    Incentivized
    Chose Outbrain
    Outbrain used to have the best reporting / performance out of all the native suppliers that we've used however now I feel that it is lagging behind and lacks optimisations which means we've started looking around for a better platform.

    It may be that these features are available …
    Incentivized
    Yahoo!
    Chose Yahoo Native
    Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    OutbrainYahoo Native
    Likelihood to Recommend
    1.5
    (17 ratings)
    5.0
    (16 ratings)
    Usability
    7.8
    (5 ratings)
    5.4
    (3 ratings)
    Support Rating
    7.5
    (6 ratings)
    6.5
    (6 ratings)