Chartbeat vs. Parse.ly

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Chartbeat	Score6.9 out of 10	N/A	Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.	N/A
Parse.ly	Score7.8 out of 10	N/A	Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.	$499 per month

Chartbeat pricing is based on monthly site page views. Discounts are applied to multi-year contracts. The Basic Plan includes the Real-time Dashboard, Historical Dashboard, Heads Up Display, Reports, Big Board, iOS and Android app, and Real-time API endpoints. The Plus Plan includes all of the Basic Plan features, plus ONE of the following Premium features: Headline Testing, Advanced Queries, or Multi-Site View. The Premium Plan includes all of the Basic Plan features, plus ALL Premium features: Headline Testing, Advanced Queries, Multi-Site View, and enterprise-level support and custom trainings.

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Community Pulse
Key User Insights
	Chartbeat	Parse.ly
Considered Both Products	Chartbeat Verified User Chose Chartbeat I used Parse.ly before I used Chartbeat. We shifted away from Parse.ly because it's social standing wasn't as good, it was mostly for site readership and we needed a bigger concentration on social media that Parse.ly couldn't provide. It's not listed, but we now use Social Flow … Incentivized Helpful? Verified User Chose Chartbeat Other products like Chartbeat that I've used are Parse.ly, GA, and Omniture. Parse.ly is the only tool, in my opinion, that offers more real-time data, but the interface is lacking and isn't as intuitive as Chartbeat. Incentivized Helpful? Verified User Chose Chartbeat My company selected Chartbeat after we were acquired by a bigger company. Initially I missed the Parse.ly interface, but I have since adjusted. Incentivized Helpful? Verified User Chose Chartbeat Larger analytics suites like Google Analytics and Omniture simply do not provide the kind of real-time data that Chartbeat does. I have used Parse.ly which has some interesting real-time features as well; I would say Parse.ly is similar in terms of ease of use, though Chartbeat … Incentivized Helpful? Andrew Topping News Reporter in Social Media at Reach Plc / Nottingham Post (Online Media, 1001-5000 employees) Chose Chartbeat In a previous job I had use of Parse.ly and, while at the time I thought it was a very useful tool, it wasn't as detailed as the Chartbeat metrics. Chartbeat gives you more insight into concurrents on your website at a given time, rather than just individual stories, and when … Incentivized Helpful? Verified User Chose Chartbeat Chartbeat is certainly better at visualizing content and segmenting the data all on one screen. We can filter by section, author, channel and more without leaving the main dashboard page. Combining properties together in roll up groups is another key feature. We're able to … Incentivized Helpful? Verified User Chose Chartbeat Chartbeat has a more useful and generally more active interface, and provides more instant insight. Incentivized Helpful?	Parse.ly Verified User Chose Parse.ly Parse.ly provides clearer insights into what stories are performing strongly in real time. Its interface is more user-friendly and it is easy to compare different time periods, titles or author statistics. Chartbeat had a website overlay to show where readers are going on site, … Incentivized Helpful? Verified User Chose Parse.ly Doesn't come with an integrated overlay like Chartbeat, but is more intuitive (just) than GA. Seems more accurate and detailed than Chartbeat but less than GA. It's my go-to for day-to-day traffic engagement but monthly I'm more likely to look at in-house GA-generated reports. Incentivized Helpful? Verified User Chose Parse.ly Firstly, I didn't make the business decision to use Parse.ly. I'm just an employee using it. However, the first thing you notice is the change in appearance. Parse.ly's dashboard looks far more complicated than Chartbeat's and the black, white, and green theme [are] not as … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is easier to use and more self-explanatory than Google Analytics. The site essentially explains itself upon visiting it. Chartbeat was quite good but I believe Parse.ly provides more granular details on web traffic and gives the user more insights into how and why … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly seems to be more user-friendly than Adobe and is on the same user-friendly level as Chartbeat. Chartbeat had features that I would love to see integrated into Parse.ly like an overlay feature that showed where website users were dropping from that page. Chartbeat also … Incentivized Helpful? Andrew Capps Reporter at Gannett (Newspapers, 10,001+ employees) Chose Parse.ly Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly does not have an equivalent of Chartbeat's Heads Up Display, which is very useful. Parse.ly does not compare to GA in terms of historical data. Incentivized Helpful? Verified User Chose Parse.ly Having used both Parse.ly and Chartbeat I personally just think Parse.ly is a better product. The UI is better and the features are more optimal and well thought out, again fitting publisher needs very well. In addition, whilst Chartbeat is certainly an improvement on GA in … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly was already used at my company when I started, we stayed because they'd done a lot of work on their end to make sure that our site's architecture was properly read in our system. We appreciated the work they put into making the system work for us. I did miss the … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is easier to understand with more detail that is relevant to the team. Google Analytics, while some parts of the business still use it in conjunction with Parse.ly, can be confusing with so many options to choose from. Chartbeat doesn't have as many features as … Incentivized Helpful? Verified User Chose Parse.ly When I referenced a Parse.ly competitor earlier in my review, I was referencing Chartbeat, the platform used in every newsroom I encountered before my current employer switched to Parse.ly. Both get the job done, but as I said earlier, whether it be reality or perception, Chartb… Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is the most comprehensive interface and system. Incentivized Helpful? Kevin Wu Principal Analyst at Vox Media (Publishing, 1001-5000 employees) Chose Parse.ly It captures reader time spent much more accurately. Incentivized Helpful? Patrick Sturgeon Managing Editor - College Wires at Gannett (Media Production, 10,001+ employees) Chose Parse.ly It's right up there with Google. Incentivized Helpful? Verified User Chose Parse.ly Parse.ly's data is as accurate as the competition's but is more accessible and digestible. That's what truly sets it apart. Incentivized Helpful? Phoebe Gavin Editorial Director of Growth in Social Media at Quartz (Publishing, 201-500 employees) Chose Parse.ly Parsely has the best UI, best reports, best real-time data, and the best historical data that I've used. I'd never go back to any of the tools I've used before. Incentivized Helpful? Verified User Chose Parse.ly One of the things users first say when they start with Parse.ly is how easy it is to navigate through a lot of data thanks to the design. Parse.ly also has several data points and metrics that their competitors do not track. The automated reporting also makes it much easier to … Incentivized Helpful? Dan Stubbs VP Analytics in Marketing at A+E Networks (Media Production, 1001-5000 employees) Chose Parse.ly As GA and AA are more general purpose digital analytics tools, they can be configured to do any type of web analytics tracking. However, Parse.ly is custom-made for editorial teams and newsrooms. Parse.ly is far more intuitive and easy to use. It's a fantastic tool for … Incentivized Helpful? Verified User Chose Parse.ly It's not as powerful or reliable as Google Analytics (e.g. it's missing demographic data, and doesn't integrate with Google Search Console or AdWords), but it meets most of the basic requirements that we need. It's a difference user experience in general, and slightly more … Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is heads and tails above Google Analytics in terms of load speed and depth of information that's readily available. Incentivized Helpful? Verified User Chose Parse.ly Parse.ly is made for non-data people! Incentivized Helpful? Verified User Chose Parse.ly By far the best and most powerful tool, just pricier than the others... Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
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	Implementation went as expected
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TrustRadius Insights
	Chartbeat	Parse.ly
Highlights	Research Team Insight Published July 2, 2020 Chartbeat and Parse.ly are both web content analytics tools built to help businesses optimize their content by tracking and analyzing reader engagement metrics. Chartbeat is designed for enterprise-grade newsrooms and online publishers; the majority of Chartbeat reviewers on TrustRadius come from midsize and enterprise organizations. Compared to Chartbeat, Parse.ly may be better suited for small and midsize publishers. On TrustRadius, the majority of Parse.ly reviewers are from small and midsize organizations. Features Chartbeat and Parse.ly both offer real-time reader engagement tracking and content performance analytics. Both platforms integrate with popular third-party systems including Google AMP, WordPress, Slack, Apple News, YouTube, and Google Tag Manager. However, they also each have a few unique features that set them apart from one another. Chartbeat provides tools for tracking real-time and historical audience analytics, with a focus on understanding and driving reader engagement. These include the ability to see real-time engagement data and homepage curation opportunities from an intuitive overlay (“Heads Up Display”) that sits on top of customers’ websites. It also offers optimization tools like Headline Testing and Image Testing, which allow users to run A/B and multivariate tests directly on their homepage. Parse.ly is frequently used by online magazines and other online content publishers. With website content analytics, Parse.ly users can track marketing campaign performance across traffic sources and integrate the tool with Twitter and third-party CMS software. According to the vendor’s website, Parse.ly’s systems meet SOC 2, ISO 27001, and GDPR data security standards. However, it is unclear whether this refers to Parse.ly’s own systems or the third-party infrastructure they use, such as Amazon Web Services. Chartbeat is also committed to providing customers with a high level of data protection, you can read more about their data security measures here. Limitations Though Chartbeat and Parse.ly both provide robust content analytics features, they also have a few limitations that are important to consider. Reviewers on TrustRadius have noted that Chartbeat is better suited for large newsrooms and content publishing organizations whose websites generate substantial traffic. Smaller websites that struggle to generate large volumes of traffic likely won’t benefit much from Chartbeat’s optimization tools. Other users have expressed the desire for better suggestions and recommendations from Chartbeat about how to boost recirculation numbers. Multiple reviewers highlight that, while Chartbeat is ideal for organizations that need real-time metrics, it’s historical data often does not line up with historical data from Google Analytics. Conversely, Parse.ly does not offer content optimization tools while Chartbeat does. For example, Chartbeat’s Headline Testing feature allows users to A/B test and optimize their article titles. Businesses looking for a tool to optimize reader engagement and utilize AB testing to improve readership may prefer Chartbeat. Parse.ly. Reviewers on TrustRadius also note that new features Parse.ly develops come at an extra cost, and its data sometimes doesn’t match reporting from Google Analytics. Other users comment that the historical data only goes back one year. Pricing Chartbeat does not provide detailed pricing information publicly, but buyers can reach out to the vendor for a quote. Parse.ly offers three pricing packages. The Starter package costs $995 per month and includes web analytics for a single website and provides three months’ worth of historical data. The Growth package costs $1,850 per month and provides support for additional users and access to priority customer support. Lastly, the Enterprise package includes support for multiple websites and provides one year’s worth of historical data. Businesses can reach out to the vendor for enterprise pricing information.

Features

Chartbeat

Parse.ly

Comparison of Web Analytics features of Chartbeat and Parse.ly
Feature	Chartbeat 7.4 13 Ratings	Parse.ly 7.6 7 Ratings
Lead Conversion Tracking	6.15 Ratings	6.23 Ratings
Bounce Rate Measurement	6.68 Ratings	6.85 Ratings
Device and Browser Reporting	6.912 Ratings	8.36 Ratings
Pageview Tracking	7.812 Ratings	8.26 Ratings
Event Tracking	7.17 Ratings	7.85 Ratings
Reporting in real-time	9.112 Ratings	8.46 Ratings
Referral Source Tracking	8.012 Ratings	7.66 Ratings
Customizable Dashboards	7.710 Ratings	7.66 Ratings

User Ratings
	Chartbeat	Parse.ly
Likelihood to Recommend	8.6 (67 ratings)	7.8 (82 ratings)
Likelihood to Renew	9.9 (9 ratings)	8.7 (32 ratings)
Usability	7.8 (58 ratings)	7.7 (35 ratings)
Support Rating	8.1 (10 ratings)	7.8 (35 ratings)

Chartbeat vs. Parse.ly

Chartbeat

Parse.ly

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Research Team Insight
Published July 2, 2020

Features

Limitations

Pricing