Pendo.io vs. Whatfix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pendo.io
Score 9.5 out of 10
N/A
Pendo.io is a product engagement platform with features for in-app analytics, surveys and feedback, and guidance.N/A
Whatfix
Score 8.2 out of 10
N/A
Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments across the application lifecycle. Powered by GenAI, Whatfix’s product suite includes a digital adoption platform, simulated application environments for hands-on training, and no-code application analytics. Whatfix enables organizations to drive user productivity, ensure process compliance, and improve user experience of internal and customer-facing…N/A
Pricing
Pendo.ioWhatfix
Editions & Modules
*Free
Free
Base
Contact sales team
Core
Contact sales team
Pulse
Contact sales team
Ultimate
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
Pendo.ioWhatfix
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAll Pricing models are customized and tailor-made according to the customer's requirement.
More Pricing Information
Community Pulse
Pendo.ioWhatfix
Considered Both Products
Pendo.io
Chose Pendo.io
Pendo.io does a better job with data but not as good on user onboarding and communication. Userpilot started out as an user onboarding and in app guidance that lately became also a user behavior analysis tool. It seems that Pendo.io did the inverse way, it started with the …
Chose Pendo.io
Pendo.io is better at tracking than Google Analytics, and Adobe Analytics takes a lot of setup to get similar coverage. Pendo.io works so well straight out of the box. Also, the historical data that can be accessed once creating a new feature is incredible.
Chose Pendo.io
Pendo.io has far more options for customizations needed to provide everything we need (which is specific) for our overall end goals. Pendo.io also provides two of the items I need versus one.
Chose Pendo.io
I found Pendo.io to be more robust and easier to use....but more expensive.
Chose Pendo.io
Pendo.io had the full suite of solutions for product management, customer success and UX. The other solutions seemed to be good solutions but Pendo solved a lot more range of proplems for our teams. Pricing was all about the same as well so it didn't really factor into the …
Chose Pendo.io
I have just very superficial experience with Google Analytics but I do believe that Pendo.io is a much much better tool in pretty much all aspects of it. It has a ton more features and capabilities and even for the capabilities where there is overlap, Pendo seems to come out …
Chose Pendo.io
At the time of evaluation, Pendo.io stood out as an exceptional digital adoption solution. We couldn't find another solution that had the mix of analytics and in-app guidance that worked for our needs. We're so glad we selected Pendo and look forward to continuing our …
Chose Pendo.io
Pendo.io has better features, better value, better service than WalkMe or Whatfix.
Chose Pendo.io
Pendo.io is much more intuitive to use for basic user trajectory than Google Analytics, though it has been a long time since I used it.
Chose Pendo.io
Pendo.io has better brand value, brand recall, brand recognition and better trust factor compared to its competitors. Also, the leadership as well as product team has hands-on previous relevant experience using this tool which helped us make the decision. The customer support …
Chose Pendo.io
It is a new product in the market in terms of share of voice but is totally worth it
Chose Pendo.io
Pendo.io doesn't try to fit every possible product management feature inside the application, rather it focuses on the user experience and analytics part. And they do that beautifully. Because they are focused on their strength so they are best in that, also their pricing is …
Chose Pendo.io
The organization of Pendo.io makes it much easier to use. We can also get more granular with our request to really dig down into what the root of the issue is and why we are being asked to improve something. We also have been able to better broadcast our wins internally and …
Chose Pendo.io
It is night and day how simple Pendo.io is to setup and configure. You don't need to be a data scientist or engineer - the UI makes it incredibly easy. The competitors have a high barrier to entry to get started with simple tracking and reporting, which has been a massive …
Chose Pendo.io
We've never evaluated any other platform besides Pendo.io b/c we heard good things about it.
Chose Pendo.io
ChurnZero is better at being more granular in terms of the specific product usage stats. Whereas in Pendo.io one can customize periods of time to make it much easier to drill into a specific month, quarter, year, or date range. This customization feature was one of the deciding …
Chose Pendo.io
Pendo seemed like the easiest to use compared to the others we looked at. We did a very in-depth analysis. They also had so many great reviews.
Chose Pendo.io
Prior to Pendo, our company didn't have any insight into analytics, so I don't have anything else to compare it to.
Chose Pendo.io
WalkMe is an industry leader, but they charge an arm and a leg. Working with them you get a lot of support and CSM time, but is it really worth that price tag? Pendo.io was an easy choice for that simple reason.
Chose Pendo.io
I prefer Pendo because it monitors explicit interactions down to the minutiae if needed. It provided data on an individual account and user basis, as well as a holistic view across the entire customer base or segments. (which you can also define).
Whatfix
Chose Whatfix
WalkMe, Product Fruits and Pendo.io
Chose Whatfix
Cost. Whatfix was the cheapest of them all, but not better in functionality or usability.
Chose Whatfix
The fundamental decision for Whatfix was a management decision at the international level. The different options Whatfix offered for different systems in our company led to the decision to go with Whatfix. Basically, I am very satisfied with the decision, as the presentation of …
Chose Whatfix
Whatfix and WalkMe offered a very similar solution at the time of evaluating both platforms almost 4 years ago.

We selected Whatfix as they represented better value and the flow creation process was a lot quicker and easier, meaning getting to grips with everything and …
Chose Whatfix
Whatfix has better element mapping which Appcues was struggling to have. Cost wise also Whatfix was better suited.
Chose Whatfix
The support from Whatfix is very good. It has better features than others. It has very few bugs. Whatfix is very user friendly. It meets all the requirements. They will quickly respond to all the queries and questions of users or your clients if they face any issues. Their …
Chose Whatfix
We evaluated many on the market and there was only one other competitor that came in the same bracket as Whatfix and that was WalkMe.

We selected Whatfix due to the eagerness of the team to please and support their users, as well as the outstanding feature set they have.
Chose Whatfix
Great quality of support provided by Whatfix as I already mentioned. Looking at all the features it’s headed to the right direction. Very delightful in terms of the ease of use and setup. Meets all the requirements. Quick to respond to all the queries and questions whenever …
Chose Whatfix
I haven't used any other [Whatfix] like software, because it met all my needs.
Chose Whatfix
Up until now we have relied on tools like Application Insights and our own internal database to track feature usage and our own internal notification tools to promote new features.
Chose Whatfix
We used Userlane briefly but unfortunately, it didn't meet our technical requirements. When we moved away from Userlane we investigated AppCues, however, the range of capabilities in Whatfix was much higher so we saw more value in Whatfix.
Chose Whatfix
We did not do a comparison in this case, as Whatfix was advised to us by our SalesForce implementation partner, and demos and hands \-on moments were quite convincing, combined with a good price point.
Chose Whatfix
There is no comparison - Whatfix is the clear winner with us from the very beginning. As Whatfix continues to grow and innovate their product, engage with it's customers on a level beyond any I have every seen. They work as Partners with us, their teams from bottom to top are …
Best Alternatives
Pendo.ioWhatfix
Small Businesses
ChurnZero
ChurnZero
Score 9.6 out of 10
ChurnZero
ChurnZero
Score 9.6 out of 10
Medium-sized Companies
ChurnZero
ChurnZero
Score 9.6 out of 10
ChurnZero
ChurnZero
Score 9.6 out of 10
Enterprises
Nexthink
Nexthink
Score 7.0 out of 10
Nexthink
Nexthink
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Pendo.ioWhatfix
Likelihood to Recommend
9.9
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
7.3
(0 ratings)
Usability
8.9
(0 ratings)
8.4
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
9.7
(0 ratings)
9.1
(0 ratings)
Online Training
9.1
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.0
(0 ratings)
9.1
(0 ratings)
Configurability
-
(0 ratings)
8.2
(0 ratings)
Ease of integration
-
(0 ratings)
8.2
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
Pendo.ioWhatfix
Likelihood to Recommend
Pendo.io is very well suited for organizations, who want to quickly connect with Customers without even directly talking to them. Pendo.io allows in-app guides and documentation to help organizations connect with their customers and guide them in their product. The feature tracking capability is the best to understand the page/feature usage also by segment to categorize and understand user behavior. Replays are somewhat helpful but still can have improvements. Less appropriate where the customer base is less.
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Currently, we are only using Whatfix with Salesforce but are in the process of implementing on other systems. It is an excellent tool to organize and provide in-app access to training materials already created. It excels at providing guidance about tasks users don't complete often and, therefore, forget what they were trained about the process. The only sort of system it might not work well is one that provides its own robust in-app assistance. More than one type of tip icon being displayed, for instance, could be confusing.
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Pros
  • Analytics - ability to rebuild new analytics back to the snippet install date
  • Guides & Resource Center - ability to create and deploy guides without the need ofr development.
  • Feedback, polls, surveys and NPS - quantative and qualative data is invaluable.
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  • Understanding the unique needs of this new emerging market and unfamiliar business processes.
  • Fantastic professionalism from all the Sales team and Professional Services team, right from our first enquiry via their website.
  • Providing a structured onboarding process and strong project management offering which helps us feel confident we will achieve our goals with Whatfix, despite our ambitious delivery timeline.
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Cons
  • The guide builder UI could be a bit more user-friendly; it's hard to remember where the different options are at first and takes some practice.
  • Interpreting user paths visually can be tricky at times, especially when trying to understand where drop-offs or blockers occur.
  • More granular user permissions so that I don't need to grant full admin rights to a user if I want to let them edit translations on a guide, for example.
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  • Design is definitely something they can improve on. The callouts and carousels are a little bit old-school and sometimes this creates a discrepancy with your product's design language.
  • They can improve with some functionality, like full-screen carousels for the web. There are points that they cannot accommodate your design and you have to iterate on that.
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Likelihood to Renew
We have had an excellent experience with Pendo. When we've had questions or concerns, Pendo is very quick to respond and communicate with us. We have experienced top-notch customer support and customer engagement. We have actually modeled some of our implementation and product processes after Pendo's examples.
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Whatfix are an absolutely stellar vendor in every way. As with all technology tools and platforms, it's important to evaluate the marketplace to see what else is on offer. It would have to be something exceptional for us to seriously consider discontinuing our relationship with Whatfix
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Usability
It is intuitive for core tasks like tracking feature usage, building Guides, and viewing dashboards. The interface is clean and well structured, making it easy for product managers and operational teams to get value quickly without heavy technical support. However, there is a noticeable learning curve when setting up advanced custom events, reports, or integrations, which can take some time and internal knowledge-sharing to master.
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While they've made a lot of improvements in the last year, there are still challenges with walkthroughs and how beacons can be created. They are aware of these limitations and are actively soliciting customer feedback to help them remedy these shortcomings.
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Reliability and Availability
Every time I have logged into Pendo, the service has been available for me to use. The page has never been down when I am trying to get info from there.
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No answers on this topic
Performance
Everything loads fairly quickly and it's not slow. I don't use an integration, I log in straight in the webpage.
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Sometimes there is a delay to showcase all whatfix elements
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Support Rating
They've been great anytime that we have needed help with something. They also have some really great help articles. We're able to figure most things out through their articles, but when we've had to call in they've been very helpful and we haven't had any problems. I'd highly recommend working with them.
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Support is very proactive and quick at solving/investigating any issue that might come up. They are very knowledgeable about their own tool and coding as well, and therefore, they quickly understand the goal you try to achieve - even doing custom code when necessary (or fixing your custom code). Even as COVID hit, Whatfix still managed to supply the same high standard of support.
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Online Training
The training schedule was well thought out and tailored to meet our needs. Chantelle stayed with us through the whole implementation and made sure that we were good to go.
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While helpful, the feedback from our employee was, that [they felt] the training was very high-level - sometimes confusing. It would be great to have some kind of sandbox environment for new users to train certain scenarios.
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Implementation Rating
Use Segment to install and cut developers out of the work cycle!
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Although Whatfix make the process relatively straightforward (they will provide Group Policy Scripts to install a Google Chrome extension specific to your organisation) its important to ensure your network deployment teams (if you have more than one) understand their role and what they need to do to test deployment once they undertaken the work.
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Alternatives Considered
Pendo.io excels at creating guides. The editor experience is precisely what anyone working with a DAP tool desires – unobstructed and focused on a single screen. Pendo.io boasts AI features, and the customization options exceed expectations. When we became more familiar with the product, we questioned why we hadn't considered it sooner. Pendo.io has simplified analytics, making them as straightforward as bread and butter. The number of widgets available for data representation in the dashboard is astounding. Furthermore, Pendo.io offers a wealth of features, including feature tagging, webpage tagging, Pendo Listen, NPS surveys, a resource center, and more. I used WalkMe for three years and encountered challenges achieving the desired flow for customer onboarding, which sometimes proved difficult. In contrast, Pendo.io makes everything achievable thanks to its ability to incorporate custom code into guide creations.
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The fundamental decision for Whatfix was a management decision at the international level. The different options Whatfix offered for different systems in our company led to the decision to go with Whatfix. Basically, I am very satisfied with the decision, as the presentation of various topics, among others for our CRM system, can be mapped more individually, specifically, and directly for the different addressees. The evaluation options are also much more extensive and detailed.
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Scalability
The system is pretty flexible and scalable, I have used it in different browsers and devices without issues.
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No answers on this topic
Return on Investment
  • Increasing revenue by providing an awareness mechanism for add-on modules
  • Increasing adoption by providing guidance through new user flows and feature availability
  • Allowing us to promote events and recruit users for UAT using both embedded and static guides
  • Improving conversion from free trials by delivering key value messages during the trial experience.
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  • With 8 Systems the ROI is substantial, for every call saved, hundreds of dollars are saved.
  • Providing just in time assistance with task and eliminating the search of 15 to 20 minutes to discover how to do something not only saves time, but dollars.
  • Productivity increases, learning is adaptive and both are wins in ROI.
  • Whatfix has paid for itself - over and over again.
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ScreenShots

Whatfix Screenshots

Screenshot of the analytics of the Whatfix Digital Adoption Platform, that help determine what’s working (and what’s not) so  adjustments can be made to DAP content as necessaryScreenshot of Whatfix's Analytics. This produces reports on flow usage, queries served, drop-offs, and other engagement metricsScreenshot of Beacon - Used to create alerts to guide users to changes and new featuresScreenshot of Data validation - Tells users in real-time if the data they entered is accurate, based on pre-established criteriaScreenshot of In-app guidance - Step-by-step guided walkthroughs to take the user through every step of a taskScreenshot of Self-Help - Self-service support contextualized based on user role and location in the application