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Google Tag Manager vs. Qubit OpenTag

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Tag Manager

    Score8.8 out of 10
    N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A

    Qubit OpenTag

    Score8.7 out of 10
    N/AOpentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.N/A
    Pricing
    Google Tag ManagerQubit OpenTag
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Tag ManagerQubit OpenTag
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google Tag ManagerQubit OpenTag
    Considered Both Products
    Google
    Chose Google Tag Manager
    5 reasons why Google Tag Manager has been chosen, and is finally a good choice: Cost to Customer, auto-event tracking, data layer customization and modularity, a library of built-in tags and variables, public documentation and community support.
    Incentivized
    Chose Google Tag Manager
    Cost is obviously a factor - GTM, Adobe Tag Manager and Qubit Opentag offers free solutions. GTM is quickly becoming the de facto solution when deploying Google Analytics and is benefiting a vast user base/skills availability. Some competing vendor claims includes data …
    Open Source
    Chose Qubit OpenTag
    Qubit is much easier to use and select object vs. Google Tag Manager.
    Incentivized
    Chose Qubit OpenTag
    Easier to set up & integrate with other tools, cost-efficient, great KPI dashboard interface, custom alerts, and notifications.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Tag ManagerQubit OpenTag
    Security
    Comparison of Security features of Google Tag Manager and Qubit OpenTag
    Feature
    Google Tag Manager
    4.4
    55 Ratings
    Qubit OpenTag
    10.0
    1 Ratings
    Role-based user permissions4.455 Ratings10.01 Ratings
    Tag Management
    Comparison of Tag Management features of Google Tag Manager and Qubit OpenTag
    Feature
    Google Tag Manager
    6.6
    66 Ratings
    Qubit OpenTag
    8.6
    2 Ratings
    Tag library7.061 Ratings9.02 Ratings
    Tag variable mapping7.053 Ratings5.01 Ratings
    Ease of writing custom tags6.065 Ratings9.02 Ratings
    Rules-driven tag execution4.960 Ratings10.02 Ratings
    Tag performance monitoring7.855 Ratings10.01 Ratings
    Page load times6.047 Ratings7.02 Ratings
    Mobile app tagging8.332 Ratings9.01 Ratings
    Library of JavaScript extensions6.036 Ratings10.01 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Google Tag Manager and Qubit OpenTag
    Feature
    Google Tag Manager
    6.2
    66 Ratings
    Qubit OpenTag
    10.0
    1 Ratings
    Event tracking8.063 Ratings10.01 Ratings
    Mobile event tracking6.045 Ratings10.01 Ratings
    Data distribution management7.040 Ratings10.01 Ratings
    Universal data layer7.057 Ratings10.01 Ratings
    Automated error checking3.045 Ratings10.01 Ratings
    User Ratings
    Google Tag ManagerQubit OpenTag
    Likelihood to Recommend
    8.5
    (70 ratings)
    9.0
    (4 ratings)
    Likelihood to Renew
    7.0
    (7 ratings)
    8.2
    (1 ratings)
    Usability
    7.0
    (15 ratings)
    10.0
    (1 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    2.0
    (12 ratings)
    10.0
    (1 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.8
    (2 ratings)
    -
    (0 ratings)