Later Social vs. RADAAR

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 6.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
RADAAR
Score 9.9 out of 10
Small Businesses (1-50 employees)
RADAAR is a social media management and collaboration platform designed for handling multiple brands. It helps at a range of tasks from scheduling and publishing posts on their profiles to analyzing their efforts. RADAAR provides a variety of features including tools for publishing, engagement, listening, and analytics. Whether for a small business focusing on a few social media networks, or an agency managing multiple brands, or an enterprise company that needs it all, RADAAR aims…
$0
per workspace
Pricing
Later SocialRADAAR
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Starter
$0.00
per workspace
Standard
$9.50
per workspace
Offerings
Pricing Offerings
Later SocialRADAAR
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$9.50 per workspace
Additional Details33% discount available for annual subscription.Some of RADAAR's features are free and some are paid. We also provide a free plan. On the free plan, you get 3 social media channels and 45 posts for each workspace per month. Your 45 posts per month are counted towards your total when they're posted and they reset every month. If you exceed this limit, you will only pay for what you use. RADAAR also offers a pay-as-you-go pricing model, meaning that you'll only be charged for the features you use. A wallet is a billing account that holds your payment details. A paid plan or paid features are always paid for by a single wallet. You may have one wallet for multiple workspaces or a separate wallet for each workspace. Paid feature usage is charged to the linked wallet. You can modify or delete a wallet.
More Pricing Information
Community Pulse
Later SocialRADAAR
Features
Later SocialRADAAR
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
9.0
Ratings
11% above category average
RADAAR
8.1
Ratings
1% above category average
Content planning and scheduling10.00 Ratings9.30 Ratings
Content optimization9.00 Ratings6.00 Ratings
Workflow management8.00 Ratings9.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
7.2
Ratings
16% below category average
RADAAR
8.8
Ratings
4% above category average
Twitter7.00 Ratings9.30 Ratings
Facebook7.00 Ratings9.30 Ratings
LinkedIn5.00 Ratings9.30 Ratings
Instagram10.00 Ratings9.30 Ratings
Pinterest10.00 Ratings8.00 Ratings
YouTube4.00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
66% below category average
RADAAR
8.5
Ratings
7% above category average
Campaign success analytics4.00 Ratings00 Ratings
Real-time tracking00 Ratings8.50 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
10.0
Ratings
22% above category average
RADAAR
5.7
Ratings
34% below category average
Mobile access10.00 Ratings6.30 Ratings
Role-based user permissions & privileges00 Ratings5.00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Later Social
-
Ratings
RADAAR
7.7
Ratings
0% below category average
Boolean keyword searches00 Ratings7.00 Ratings
Sentiment analysis00 Ratings6.00 Ratings
Broad channel coverage00 Ratings10.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Later Social
-
Ratings
RADAAR
9.6
Ratings
19% above category average
Customer interaction histories00 Ratings10.00 Ratings
Bulk actions00 Ratings9.30 Ratings
User Ratings
Later SocialRADAAR
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Usability
9.4
(0 ratings)
9.3
(0 ratings)
Support Rating
9.0
(0 ratings)
9.3
(0 ratings)
User Testimonials
Later SocialRADAAR
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
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RADAAR is very well suited for bulk content scheduling across different social profiles. It's great to store passwords for different profiles in the passbook so you don't have to remember them all the time. It's really great for your own work, however, the post-approval feature for clients is not released yet. So if post-approval is a major concern for the users, they should wait for the RADAAR team to roll out this feature.
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Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
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  • Bulk scheduling of content for multiple social media profiles with CSV import
  • Real-time monitoring of all the social profiles with the Stream modules
  • Social Inbox displays the details of messages and comments done on our profiles. Plus the ability to filter them and reply from Radaar
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Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
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  • Content creation and the Calendar should be in different sections as the calendar makes the tool slower.
  • Ability to crop images directly in the content creation window and also the option to add a Watermark to the created content.
  • Bulk delete the posts which are no longer needed.
  • Ability to add Labels in the posts in bulk or add an option to add labels at the import CSV option
  • Introduce an editor like google docs for the WordPress posts creation and scheduling.
  • Media library should be added to upload and host images and videos for use in posts.
  • For Twitter, there should option to Retweet the performing posts and setup automations.
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Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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RADAAR is a robust tool, and it is constantly being developed. As an early adopter, I can say that this is definitely a steal. Who knows how powerful RADAAR can be in the near future. It constantly follows the lead of all the leading platforms, and it adapts in every way possible. Again, a community-based SAAS development makes this tool very very useful.
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Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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I have gotten in touch with the support team just a few times since RADAAR is quite easy to use. But on those few occasions, the team had been very responsive and applied the needed urgency. Even the founder is very active and attentive to user concerns and needs. The future is indeed bright.
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Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
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No answers on this topic
Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
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  • RADAAR reduced our manpower cost by doing our posts in bulk
  • Efficiency of posting (less errors because all are pre-planned)
  • Faster client responses
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ScreenShots

RADAAR Screenshots

Screenshot of Build a close relation with your audience with faster response times.Screenshot of Simplify your social media publishing and save time.Screenshot of Track key industry terms and competitors to improve your strategy.Screenshot of Create meaningful reports and find out what's working.Screenshot of Easily manage workspaces while collaborating with your colleagues.Screenshot of Store your passwords in a single place and share them across team members.