ReviewTrackers vs. SmileBack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ReviewTrackers
Score 9.9 out of 10
Enterprise companies (1,001+ employees)
ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.
$49
Per Month, Per Location
SmileBack
Score 10.0 out of 10
N/A
SmileBack is a customer feedback system designed for MSPs and helpdesks and focused exclusively on customer satisfaction, from ConnectWise. Their CSAT, NPS and reporting toolsare designed to empower users to drive businesses by making feedback abundant and actionable. With knowledge that customer satisfaction is the #1-indicator of success for MSPs and helpdesks, SmileBack boasts expertise in the space. They state their products will not only dramatically increase the amount of…N/A
Pricing
ReviewTrackersSmileBack
Editions & Modules
Professional Plan
$49
Per Month, Per Location
Enterprise Plan
$59
Per Month, Per Location
No answers on this topic
Offerings
Pricing Offerings
ReviewTrackersSmileBack
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ReviewTrackersSmileBack
Considered Both Products
ReviewTrackers
Chose ReviewTrackers
Although I only demoed BirdEye, ReviewTrackers was a better solution for our organization.
Chose ReviewTrackers
This is the only tracking service I have used other than relying on the emails from the review sites themselves.
Chose ReviewTrackers
New Brand was a LOT more expensive and really didn't provide much more than what Review Trackers does. They did, however, have a "heatmap" that highlighted popular words used in reviews. That was helpful to see a snapshot of what types of things people are reviewing on our …
Chose ReviewTrackers
I haven't used any other websites similar to review trackers. Once we started with Review Trackers, there was never any need to look into any other companies for this service.

We looked into using a website called Real Review Tracker that seemed to have a similar setup - but did …
Chose ReviewTrackers
We selected Review Trackers because it is easy to use and doesn't spam you with any emails you don't need. We always know what is going on with our clients!
Chose ReviewTrackers
We did some internet searches for a product like this and we found that review trackers had what we were looking for. I was able to call the day I decided to move forward with the product and arrange for a demo. I signed up the same day and am very satisfied with the outcome.
Chose ReviewTrackers
I prefer the design layout and overall functionality over Sprout Social.
Chose ReviewTrackers
We switched to Review Trackers because they simply were a better fit for our business needs and fit to our agency review platform versus creating a method we had to follow.
Chose ReviewTrackers
Haven't used any other products.
SmileBack
Chose SmileBack
At the time, SmileBack was only option available. There are other alternatives now that we are considering.
Chose SmileBack
Very odd that none of the tools we evaluated are on this list, including some much larger companies. Below are the tools we reviewed with some notes. Ultimately, we recently changed from SmileBack to CustomerThermometer as described below.

Crewhu -- They are arguably the biggest …
Chose SmileBack
We have not tried other products - SmileBack was our first CSAT trial and we loved it so much we never tried any other.
Chose SmileBack
SmileBack is the simplest and most effective software for customer reviews. Since it is simple, it is more likely that the customer will leave a review. We have a high number of reviews left by customers because it is fast and easy for them to do so. We value our client's …
Chose SmileBack
Manage has its own built-in surveys, but not customizable at all. Once we came across SmileBack, we didn't search for anything else. We just knew the tool was for us!
Chose SmileBack
We used our ticketing system's internal feedback option and we only got a few reviews a year. With SmileBack, we get several a day.
Chose SmileBack
I reviewed two other tools and quickly chose this based solely on the the ease of implementation, end user interface, and the management portal.
Best Alternatives
ReviewTrackersSmileBack
Small Businesses
Growave
Growave
Score 9.7 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
PowerReviews
PowerReviews
Score 7.8 out of 10
PowerReviews
PowerReviews
Score 7.8 out of 10
Enterprises
PowerReviews
PowerReviews
Score 7.8 out of 10
PowerReviews
PowerReviews
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ReviewTrackersSmileBack
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
9.1
(0 ratings)
10.0
(0 ratings)
Support Rating
9.1
(0 ratings)
9.3
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
ReviewTrackersSmileBack
Likelihood to Recommend
If you're on a tight budget, Review Trackers is a great choice. There are a lot of expensive solutions out there, but Review Trackers is very affordable, even for small businesses. Make sure that Review Trackers will pull reviews from sources specific to your industry. I'm in the automotive industry, so Review Trackers will pull reviews from Cars.com, Edmunds, and other auto specific review sites.
Read full review
Overall product works well but is no longer price competitive compared to others. It also is not as feature rich as its competitors any more. It was one of the first to market which was great but has not done much improvements since. Would love to see ability to measure project CSAT and other integrations.
Read full review
Pros
  • Ease of tracking - everything about a review is on a dashboard.
  • Easy to respond - at the click of a link, we can respond immediately.
  • Ease of Reporting - reviews are able to be filtered and reported.
  • Reliability - we are able to see reviews come in at a timely manner.
  • Informative - we can see where the reviews come from even when the same review is pasted on several directories.
Read full review
  • Charts and graphs that make it easy for us to share our results internally and also externally when meeting with clients and potential clients.
  • SmileBack provides a fun set of metrics that our techs can be proud of -- by measuring customer satisfaction and seeing these surveys (especially those with comments) - it really provides them with satisfaction of a job well done!
  • SmileBack makes it easy to search and filter by the client or by tech (agent) or date range.
Read full review
Cons
  • Implementation was a bit of a pain. I personally had to do a good bit of work to ensure that all web properties were being tracked for each entity.
  • Sentiment analysis is still in beta.
  • Menu navigation doesn't always make sense.
Read full review
  • Honestly, I can't find any room for improvement with SmileBack at this time. For what it is designed to do, it is simple, fast and convenient. Just what we were looking for so our customers can drop us a note and get back to making great beer!
Read full review
Likelihood to Renew
No complaints. For a great price, we get exactly what we need out of it. Templates for review requests, as well as the ability to monitor the requests coming in and what our patients are saying about our services. It also gives the patients easy access to a direct link to review sites.
Read full review
No answers on this topic
Usability
It was super easy to access the dashboard and view everything that was going on. I also love the review request template ... it's great at the end of the week starting to see reviews come in.
Read full review
Very easy to use, very easy to setup and it's very easy for customers to use and send in their feedback
Read full review
Support Rating
They are always there when I need them, and there has never been an issue with the support team. They are prompt with their responses and always very polite and eager to help me out. I also frequently have them asking me if there is anything additional they can do, which I greatly appreciate
Read full review
Fantastic support--very honest and direct assistance anytime you need it. My only critique would be for them to "eat more of their own dog food." While I'm sure they've reached out in the past, I can't say that I specifically recall many times that they went out of their way to seek my input as their customer. That said, we rarely needed to contact them as the product works great on its own!
Read full review
Implementation Rating
LOVE REVIEW TRACKERS.
Read full review
No answers on this topic
Alternatives Considered
New Brand was a LOT more expensive and really didn't provide much more than what Review Trackers does. They did, however, have a "heatmap" that highlighted popular words used in reviews. That was helpful to see a snapshot of what types of things people are reviewing on our restaurants. They lost their contract with Yelp towards the end, but didn't offer us any sort of discount for no longer pulling Yelp reviews for us. That was the last straw. We get a ton of Yelp reviews, so having to find those ourselves while still paying top dollar for the platform was ridiculous
Read full review
Very odd that none of the tools we evaluated are on this list, including some much larger companies. Below are the tools we reviewed with some notes. Ultimately, we recently changed from SmileBack to CustomerThermometer as described below. Crewhu -- They are arguably the biggest name in this space (at least in our industry) and offer a very fully featured platform for customer interaction as well as internal employee interaction. Bizratings -- Also a pretty large name. We did not get to a trial with them. Simplesat -- Very similar to SmileBack in its elegance and simplicity. CustomerThermometer -- This is the vendor we ultimately chose to go to after being with SmileBack for several years. The monthly cost difference for our particular use case made too much sense. While not the most feature-complete tool, there are more options overall in addition to being much cheaper.
Read full review
Return on Investment
  • ReviewTrackers has met each expectation we have set with ease. We've been able to maintain a more visible presence in the public review space, showing our past and potential guests we are engaged and take their feedback seriously.
  • We are able to set goals for our properties to try and receive a higher score year over year for specific platforms and this wouldn't be possible without ReviewTrackers ability to have the entirety of each property's historical data.
Read full review
  • We can view how we are doing through the customer's eyes.
  • We can see if we are improving our customer service or if it is something that needs to be worked on.
  • We have a metric that we like to keep to, and SmileBack helps us track that.
Read full review
ScreenShots

ReviewTrackers Screenshots

Screenshot of Dashboard on a mobile deviceScreenshot of 100+ review sites for greater visibility into business feedback.Screenshot of ReviewTrackers for business reputation management

SmileBack Screenshots

Screenshot of Detailed reports to export for your clients. Show up for your customer meetings with a printed PDF with every piece of feedback they ever left for you and show you’ve been listening from day one. Be amazed at how your customer retention improves.Screenshot of Out-of-the-box filters to slice and dice your data. Filter your reviews by customer, agent, review, type, ticket status and more and see which of your customers are thrilled and which need some attention. Spot and reward your support agents who are thriving and help out the ones who are struggling.Screenshot of Easily keep a pulse on how happy your customers are with SmileBack dashboard.Screenshot of One-click surveys to increase your response rate. More than 42% of people respond to this.Screenshot of Use automation features to take immediate action on negative feedback.Screenshot of Report on feedback with your staff and clients.