Salesforce CMS vs. WordPress

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CMS
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
WordPress
Score 8.6 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$4
per month 6 GB storage
Pricing
Salesforce CMSWordPress
Editions & Modules
No answers on this topic
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
Salesforce CMSWordPress
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
Salesforce CMSWordPress
Considered Both Products
Salesforce CMS
Chose Salesforce CMS
Salesforce CMS is by far more capable to be tailored towards the need and critical aspects based on how our org is structured and work.

Integrations are also great! Critical data is easily being synced with other tools in tech stack.
Chose Salesforce CMS
Salesforce is magnificently more robust and functions much better when managing complex sales cycles with multiple individuals and products. With simple sales cycles and few products, Excel is a strong contender.
Chose Salesforce CMS
Salesforce CMS stacks up as a Customer management system because it has a more user friendly snd intuitive interface. The UX is better and more modern. It can be customised and extended. There are always learning opportunities and updates for the system so it keeps on …
Chose Salesforce CMS
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team …
Chose Salesforce CMS
I did not make the decision to use Salesforce. However, I am happy with its current implementation to manage our employees.
Chose Salesforce CMS
This fits into the mold with the other Salesforce services. Once you get used to the suite and the nuances of each platform, things become easy. Just read any documentation first, as jumping in will only get you so far, and the more connections with the other apps, the more …
Chose Salesforce CMS
We have only used Salesforce CMS in our organizations as we already use Salesforce CRM for sales, marketing and other purposes
Chose Salesforce CMS
Hubspot CSM is a bit easier to use, but not as strong for bigger markets like enterprise. Also, it's a bit annoying having to log into different platforms. Being able to do everything directly in Salesforce is pretty nice.
Chose Salesforce CMS
Salesforce more so compliments these products, rather than stacks against them. We don't have any products similar to Salesforce CMS, so in lieu of that, these are the products we were using that mesh the easiest with Salesforce CMS in terms of proceeding through the …
Chose Salesforce CMS
In my opinion, Salesforce CMS is the most complex of these offerings, and probably the most complex platform of its kind. It was selected by another stakeholder - I would likely have chosen something less expensive and more intuitive to use. The robust feature set is amazing, …
Chose Salesforce CMS
Salesforce CMS is way beyond the other tools in its performamce also
Chose Salesforce CMS
This is really the first time we had a platform such as SF, so we have nothing to which to compare it.
Chose Salesforce CMS
We used the Catalyst product of Totango. It was not great as it was hard to navigate, and it did not offer any reporting capabilities at all, nor did it speed up our day-to-day tasks.
Chose Salesforce CMS
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. …
Chose Salesforce CMS
Works well with others and I like the newer deployments which continue to make it even more useful and promotes efficiency and transparency.
Chose Salesforce CMS
Does everything I need in one place, so I don't have to use anything else, it integrates with everything I need as well.
Chose Salesforce CMS
I would say Zoho seemed very remedial when compares with the functionality of Salesforce CMS. Zoho might be better for those just starting out and don't need the full functionality of what Salesforce CMS is capable of. Used Zoho at a previous employment and I didn't think it …
Chose Salesforce CMS
I was uninvolved in my organization's CMS selection, but I used Freshdesk at another organization and generally prefer Salesforce CMS due to greater functionality and wider use cases. Unlike Freshdesk, Salesforce CMS is built for processes besides customer support ticketing, …
Chose Salesforce CMS
I have not researched other products. The last two companies I have worked for both used Salesforce CMS and had no intention of changing providers. I cannot think of a time where someone told me they did not like Salesforce CMS. When you have a solid solution like Salesforce …
Chose Salesforce CMS
Our company left Salesforce CMS for PipeDrive due to pricing for licenses.
Chose Salesforce CMS
Pulls data from Sales Cloud, Service Cloud, and Marketing Cloud to dynamically update content, we didn't want to use too many 3rd party tools that would expose our busines to threats
Chose Salesforce CMS
I used to use WebWave at my previous firm and felt like it was more for website creation rather than content sharing internally. I was also in a different role so I meant my needs at my last firm. My focus has changed and now Salesforce CMS is the best product for my team to …
Chose Salesforce CMS
Integration between the two is easy and superb
Chose Salesforce CMS
Integration with this tool are immensely incredible it make us efficient whenever we need to see the data of our client. It helps us to make our lives easier in terms of sending rates, follow-ups, Outbound call and more importantly constant assurance that we have our process on …
WordPress
Chose WordPress
its all in what you want and how you want to do it. The newer SaaS platforms can be much easier to use for non web people. Also the increasing political issues within the WordPress leadership and communities is starting to get annoying.
Chose WordPress
WordPress simply has so many more options to customize both our and the users experience. Wix also is really expensive in the long run, does not let you add plugins or customize as much as you want. Jimdo is similar, just not quite as expensive. When growing our business, those …
Chose WordPress
WordPress is more cost effective and less of a learning curve for new users
Chose WordPress
There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, …
Chose WordPress
WordPress has the most open abilities to change the technical foundations. Whereas, other platforms typically have their own niches of use cases; e.g. focusing on page builders, drag and drop, more static code, themes etc... WordPress offers a bit more flexibilities as it can …
Chose WordPress
I like that WordPress sites can be backed up and moved to new servers if needed. Some of the other template sites lock you in because their back-end code is what makes it run.
Chose WordPress
WordPress was very similar to the others and we mostly chose to use WordPress based on the recommendation of an employee who used the site for building other websites. We were told that it was very user-friendly. which it is, and so we made the decision to stick with a product …
Chose WordPress
Wix is more expensive to use, and, in my opinion, not as easy to navigate. You are more limited in what you can do with a Wix site, app wise.
Chose WordPress
I use a lot of business software.
Some I use for a short while. Some I never stop using.
WordPress has been part of my business life for 15 years and has never disappointed me. It has always improved and I never felt the "upgrade" were a downgrade... this is one of the few …
Chose WordPress
To work with WordPress your company needs a developer, no matter what. Unless you have the experienced developer in house, you will need one. Squarespace is superfriendly and easy to work. Has all the features for a simple and clean website. WordPress lacks this part.
Chose WordPress
DIY builders have their place for people that don't have technical ability or support. But Wordpress opens a world of custom options to anyone with the ability to learn/create those things. even if you're not a back end developer / use No-code options
Chose WordPress
I've just been using WordPress forever so it is my go to recommendation for non technical people
Chose WordPress
Wordpress is an open source, and it will always come with a set of drawbacks but also benefits. We see a major drawback in the hosting, which can get complex, and it becomes hard to have a fully functioning and fast site running. Other solutions are often SaaS, which handles …
Chose WordPress
Shopify is much better for big e-commerce sites but is more expensive. WordPress is a good solution for customers who want a low-cost option or are unsure if their website will be profitable. Wordpress is a good way to prove that a concept for selling a product will work online.
Chose WordPress
Wordpress and Shopify don't support e-commerce. Wix is more design-focused. Blogger was limiting but easy to use with Google products.
Chose WordPress
I have not used Drupal or Joomla for several years, but WordPress is easier to use than those platforms from when I used them last. It's so easy to find a web developer who knows WordPress if I ever need help. And there are so many plugins and software platforms that …
Chose WordPress
In our experience, Drupal is so much hard to use and customize. Their upgrade path is almost nonexistent. We've had such a hard time over the years working to try and keep using and upgrading and updating Drupal, but we're SO DONE with it. We have decided to leave Drupal …
Chose WordPress
We've tried a decent variety of other platforms throughout the years, and all-in-all we still consistently use WordPress for all kinds of business solutions. We have found while others excel in specific areas, WordPress excels in almost every area pound for pound. We highly …
Chose WordPress
WordPress is easier to learn and implement. It isn’t as robust as drupal and joomla out of the box, but with plugins and themes you can accomplish most things that these other CMS can do. Although WordPress can get bulky as you add more functionality, in comparison it’s easier …
Chose WordPress
WordPress was the right choice for our organization for web content management and hosting our website. We selected it on the recommendation of a community partner but are more than comfortable with that decision. From our usage, WordPress appears to be near the top of the heap …
Chose WordPress
WordPress has WAY more to offer than the previous website platform I used. I am so appreciative of WordPress for years of successful writing and publishing.
Chose WordPress
WordPress doesn't have the simplest deliverability options, especially for email and audio (podcasting), so Substack wins there. It's a lot cheaper and more customizable than Substack and Squarespace, though.
Features
Salesforce CMSWordPress
Security
Comparison of Security features of Product A and Product B
Salesforce CMS
10.0
Ratings
21% above category average
WordPress
8.8
Ratings
9% above category average
Role-based user permissions10.00 Ratings8.80 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce CMS
10.0
Ratings
27% above category average
WordPress
8.7
Ratings
14% above category average
API10.00 Ratings9.00 Ratings
Internationalization / multi-language10.00 Ratings8.40 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Salesforce CMS
10.0
Ratings
26% above category average
WordPress
8.3
Ratings
7% above category average
WYSIWYG editor10.00 Ratings8.70 Ratings
Code quality / cleanliness10.00 Ratings7.00 Ratings
Admin section10.00 Ratings8.70 Ratings
Page templates10.00 Ratings9.00 Ratings
Library of website themes10.00 Ratings6.50 Ratings
Mobile optimization / responsive design10.00 Ratings9.00 Ratings
Publishing workflow10.00 Ratings8.70 Ratings
Form generator10.00 Ratings9.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Salesforce CMS
10.0
Ratings
31% above category average
WordPress
8.6
Ratings
16% above category average
Content taxonomy10.00 Ratings8.90 Ratings
SEO support10.00 Ratings8.70 Ratings
Bulk management10.00 Ratings7.40 Ratings
Availability / breadth of extensions10.00 Ratings8.70 Ratings
Community / comment management10.00 Ratings9.20 Ratings
Best Alternatives
Salesforce CMSWordPress
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce CMSWordPress
Likelihood to Recommend
10.0
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
8.7
(0 ratings)
Availability
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
8.6
(0 ratings)
Support Rating
8.0
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Salesforce CMSWordPress
Likelihood to Recommend
If you have a large customer base and a large amount of data on each of your customers, it is really strong in creating personalized content that your salespeople can use in their pitch meetings—and then setting up workflows for automated for lifecycle journey creations to automatically go out to customers.
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In my opinion, smaller organizations with simpler layouts would be well suited to use WordPress, however, larger organizations with more advanced website feature needs may need another product. We found the website to be great at first, but as we grew, we needed more options that were not fitting for the product we had with WordPress and had to look at alternatives.
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Pros
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
Read full review
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
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Cons
  • Organizations that are new to Salesforce need to be prepared for report building and other configurations. Customization is a great feature, but it can be overwhelming if not impossible for a brand new user.
  • Salesforce Trailhead is robust but can be confusing and overwhelming.
  • I'm currently comfortable with only using Salesforce CMS or any iteration on a desktop.
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  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
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Likelihood to Renew
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Read full review
As time goes on, websites will become less focused on paged content and more immersive. At the same time, the need for security will only go up. While WordPress has served the web community well for over 11 years, it's probably time to look for other better platforms.
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Usability
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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WordPress has excellent UX/UI, mainly because it's familiar. The platform is still a bit dated on the back end, but it has improved from the past. I wouldn't give it a 10 in this area because it does require some coding and development knowledge. You can't just jump in and create a website with confidence, like you would with Jimdo, Squarespace or similar tools.
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Reliability and Availability
Seen very least outages and it would took more time hardley not more than 10 mins that to with prior advance notice
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Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
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Performance
Its very quick and not facing any issus in loading if we have good internet bandwidth then it works very well and doesnt gives any issues
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Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
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WordPress itself only has community service so your experience will depend on where you turn. Online, through forums and community boards, support is rudimentary but effective. You can easily turn to your local community and find exceptional individuals who know and use WordPress regularly for more advanced, inexpensive, support. I'm rating this less than 10 because of the lack of any formal support provided by a company.
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In-Person Training
Since I attended training from one of our senior resource in organizations I didn't face any issues
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Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
N/A. I wasn't present for vendor-provided training.
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It is very easy to find online resources to learn how to do just about anything with WordPress.
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Implementation Rating
I joined post the installtion so not aware much of it but as per feedback its not that hard to setup
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WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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Alternatives Considered
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team members. Sonar was cheaper but Salesforce CMS is way more capable.
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There are no other site builders/platforms that stand up to the ease and versatility (heavy custom coding and customizations included) as Wordpress. Drupal is clunky and outdated, as is Joomla, and while Wix or Squarespace may be sufficient for someone with very low web needs, much like Shopify, it's incredibly limiting and either requires hitting it with a hammer and hacking code together to do what you want, or relying on often shoddily-built third party themes and liquid scripts.
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Scalability
We've never run into issues no matter how many concurrent users!
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WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
  • It has a smooth integration with Salesforce CMS application which can make it a positive for enhanced performance.
  • It may require extensive training for new joiners and that can become costly for the organization.
  • It also has automation features that reduce the distribution time by a significant number.
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  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
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ScreenShots