Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.
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Voxco Survey Software
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Voxco Survey Software features one centralized database across multiple survey channels. The vendor says that with this solution, users can collect and process respondent data at any time and in any place. This flexible software can be used to create device-responsive online surveys (web, mobile, or embedded in-app), over-the-phone interviews (CATI, IVR and dialers), or face-to-face interviewing (CAPI). According to the vendor, their clients appreciate their engaging, interactive survey…
While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY platform was initially sold to us …
Very similar to SurveyMonkey and SurveyGizmo. They all have some minor differences and it makes you wish you could own all of them to get every function you would need.
Anyone wanting to design and analyze advanced studies, particularly those that incorporate discrete choice modeling (such as MaxDiff and / or Conjoint) should be using Sawtooth Lighthouse Studio. The capabilities and flexibility offered by this platform for these choices is far beyond any other platform I am aware of. It is less appropriate where you need the survey tool to 'play well with others.' Two examples: 1) pulling in live data streams so they can be cleaned and visualized. 2) Integrating into any service where an API call is appropriate such as adding / removing people from a mailing list, incentive management tool, or qualitative community tool.
On the same topic about the automatic reordering of responses from max to min, the downside is it does not allow me to leave the ordering in original format.
It is incredibly powerful, very rhobust and has fantastic support. The only reasons I'm not giving it a higher rating are 1) There is a very steep learning curve when it comes to designing more complex studies. 2) It is difficult to get Sawtooth Lighthouse Studio to 'talk' to other systems as the Perl upon which it is built is not really designed to work with API calls, etc.
While QuestioPro has the capability to build surveys and even do some advanced analysis, it is less powerful (and less intuitive) than Sawtooth Lighthouse Studio. It cannot handle studies with the complexity we are used to designing. The CMNTY Platform was initially sold to us as a combined Quant / Qual platform, but we found very quickly that the quant side of it is extremely limited.
Very similar to SurveyMonkey and SurveyGizmo. They all have some minor differences and it makes you wish you could own all of them to get every function you would need.