#1 most frequent
United States of America
66.7%2 installations of 3
What is Lighthouse Studio?
Sawtooth Software headquartered in Provo offers the Lighthouse Studio survey research tool as an advanced platform for Conjoint Analysis and MaxDiff. With it, users can create balanced experimental designs hand-in-hand with traditional survey questions.
Categories & Use Cases
Top Performing Features
Multiple question types
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Category average: 8.7
Survey logic flexibility
Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.
Category average: 8
Access controls
Administrators can limit users’ ability to access data and edit content.
Category average: 9
Areas for Improvement
Response tracking
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
Category average: 8.7
Standard reports
Includes canned reports that allow users to generate and share accurate survey results.
Category average: 8.2
Data export
Data collected within the tool can be exported to another program for additional reporting/analysis.
Category average: 8.9
Who Buys & Uses Sawtooth Lighthouse Studio
#2 most frequent
Belgium
33.3%1 installation of 3
So close to perfect you can almost taste it.
Use Cases and Deployment Scope
We use Sawtooth Lighthouse Studio as our main data collection tool for surveys. We program and host the surveys using Sawtooth Lighthouse Studio We design them for mixed-mode data collection methods (phone and web). We also use the software to design and analyze discrete choice analysis such as MaxDiff and Conjoint.
Pros
- Powerful programming capabilities
- Advanced analysis
- Fantastic customer and technical support
- Good documentation
Cons
- They could focus on integrating API type functionality
- I would love if the data came out labeled
- I am not a fan of the 'limited' time a study can stay up. This causes issues with longitudinal studies.
Return on Investment
- Our business is survey data so we rely heavily on sawtooth
- The advanced design and analytics are incredibly useful
- Negative - I wish it would work natively with API calls
Alternatives Considered
QuestionPro and CMNTY Platform
Other Software Used
Displayr, ActiveCampaign