TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Smartlook

    Score8.2 out of 10
    Small Businesses (1-50 employees)
    Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…

    $55

    per month 5000 sessions

    Pricing
    Google AnalyticsSmartlook
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Pro
    $55
    per month 5000 sessions
    Free
    Free forever
    per month 3000 sessions
    Enterprise
    Custom pricing
    Offerings
    Pricing Offerings
    Google AnalyticsSmartlook
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All Smartlook packages support both web and mobile app platforms.
    More Pricing Information
    Community Pulse
    Google AnalyticsSmartlook
    Considered Both Products
    Google
    No answer on this topic
    Smartlook
    Chose Smartlook
    We use both intensively in our agency. Google Analytics is our first go-to analytics suite, but we often combine it with Smartlook to prove or disprove our hypotheses. Both our web design and marketing projects benefit greatly from this synergy. Google Analytics offers better …
    Incentivized
    Chose Smartlook
    Google Analytics doesn't have a recording and heatmap feature. Those make Smartlook really stand out.
    Incentivized
    Chose Smartlook
    Smartlook is a complement of these tools. Google Analytics and Facebook are recording only numbers. Smartlook is recording the screen. Google Analytics tells you, how many people end up on that page. Smartlook tells you, where are people looking, what they write on that page …
    Incentivized
    Chose Smartlook
    For me, Smartlook gathers everything a product designer or even a product manager needs. We have everything gathered in a single platform, and it's very powerful we can analyze everything we need. It's the only product where recordings are as well done. The UX/UI of the …
    Incentivized
    Chose Smartlook
    Smartlook has records and heatmaps, which GA does not. Smartlook is easier to use.
    Incentivized
    Chose Smartlook
    They are not available anymore
    Incentivized
    Chose Smartlook
    I tried out both Hotjar and Smartlook free trials, but I ended up using Smartlook for reasons I cannot recall now. It might have been a limitation I ran into with the free plan or just that Smartlook had a better user interface. I am very happy with Smartlook so long as it is …
    Incentivized
    Chose Smartlook
    Smartlook has a great pricing platform and the free version gives many more features than Hotjar.
    Incentivized
    Chose Smartlook
    Smartlook hame much more information and metrics.
    Incentivized
    Chose Smartlook
    I don't remember other programmes anymore, sorry.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsSmartlook
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Smartlook
    Feature
    Google Analytics
    8.2
    2 Ratings
    Smartlook
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    User Ratings
    Google AnalyticsSmartlook
    Likelihood to Recommend
    8.3
    (185 ratings)
    9.0
    (141 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.9
    (4 ratings)
    Usability
    7.5
    (10 ratings)
    10.0
    (75 ratings)
    Availability
    10.0
    (4 ratings)
    9.1
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    10.0
    (107 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.3
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    8.2
    (2 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.1
    (1 ratings)