Smartlook vs. Twilio Segment

Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.

Incentivized

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
• Real-time recording provides exceptional insights to our design & engineering teams.
• Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.

Incentivized

• Unmatched insight into the customer journey when they come into contact with our business.
• The ability for it to break down data in a way that allows us to analyse customer engagement.
• It efficiently integrates with my current softwares eg Shopify.

Incentivized

• Events -- but I think this is something that we could improve ourselves in our system.
• Create some suggestions for funnels and heatmaps.
• Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
• Send an e-mail with main insights.

Incentivized

• Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
• It's difficult to get accumulated history data exported out in order to analyze it.
• There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).

Incentivized

As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.

Incentivized

Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.

Incentivized

I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.

Incentivized

Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, demographics, and conversion rates of websites, which is more suitable for companies that are looking for simpler analytics data.

Incentivized

• We have increased the conversion rate from the beginning till now with 120%.
• We redesigned our landing pages and decreased the bounce rate by 41%.
• We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.

Incentivized

• Event tracking lets you take ownership of your own data, which in part makes it easy to craft metrics and do deep dives to see how your product is working. This has a huge ROI, because without metrics you're basically flying blind.
• You can also use Segment's event tracking to fuel your experimentation and AB testing strategies. AB testing is the best way to ship features in a tech product with confidence that you're making a positive impact.

Incentivized