Smartlook vs. VisitorTrack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Smartlook
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
VisitorTrack
Score 10.0 out of 10
N/A
VisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content are designed for B2B lead generation. Users receive detail on the companies visiting a site, executive profiles, address, phone, website, visit details and analytics, along with features like email alerts, Salesforce…
$199
per month
Pricing
SmartlookVisitorTrack
Editions & Modules
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
VisitorTrack
$199.00
per month
Offerings
Pricing Offerings
SmartlookVisitorTrack
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll Smartlook packages support both web and mobile app platforms.VisitorTrack plans start at $199
More Pricing Information
Community Pulse
SmartlookVisitorTrack
Considered Both Products
Smartlook
Chose Smartlook
I like it more in different aspects such as pricing, capabilities, UI, etc. When it comes to the pricing, I have been using it for many years, and always was easy to use and to see what was happening with conversions. It's the most undervaluable tool these days. When I was …
Chose Smartlook
FullStory is more complex, detailed, better-looking and way more expensive. Therefore I think it makes sense to start with Smartlook at least. FullStory also has yearly plans which is really annoying. Hotjar doesn't have browser error logging which is a huge disadvantage for …
Chose Smartlook
Smartlook is the better overall value of all the solutions we've tried. Hotjar was overpriced, Lucky Orange seems more like an experimental project than a full-fledged product and Mouselflow seems to have some problems dealing with some types of browsers that we did not …
Chose Smartlook
For me personally, I use Smartlook more for the debugging side of things, so I wish it had more debugging/error reporting features.
Chose Smartlook
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some …
Chose Smartlook
We use both intensively in our agency. Google Analytics is our first go-to analytics suite, but we often combine it with Smartlook to prove or disprove our hypotheses. Both our web design and marketing projects benefit greatly from this synergy. Google Analytics offers better …
Chose Smartlook
For me, Smartlook gathers everything a product designer or even a product manager needs. We have everything gathered in a single platform, and it's very powerful we can analyze everything we need. It's the only product where recordings are as well done. The UX/UI of the …
Chose Smartlook
Smartlook has all the features of the other products I have tried but was both simpler to use and cheaper.
Chose Smartlook
Smartlook seems smoother than Hotjar and it also offers more customizable options such as events and funnels.
Chose Smartlook
Compared to Hotjar, the first, and most important criteria for us is the performance impact on our customers. We've always had problems with Hotjar's rather resource-intensive script, which causes a noticeable degradation even on medium to high-performance client devices. In …
Chose Smartlook
Smartlook is better in tracking events, building advanced funnels, and filtering out the sessions than Hotjar. It's definitely cheaper and more user-friendly than Fullstory.
Chose Smartlook
Smartlook is far more cost-effective and simple to use for agencies with multiple clients than Hotjar, which targets the user companies more directly.
Chose Smartlook
So much simpler to the user and way more effective. The pricing for our requirement was also much better.
Chose Smartlook
The thing about Hotjar is they became too big too fast. They forgot what their product was all about and then started to charge an exorbitant amount for what is a glorified heat map. Smartlook has taken into account new features but always kept the essence of what they're …
Chose Smartlook
At my old company, we debated using FullStory, but I believe Smartlook was the better option financially.
Chose Smartlook
100% better. Microsoft had no support at all. They directed you to a forum where other users "could" assist, but there was no assistance.
Chose Smartlook
In terms of analytics, we are still using other products, which are more suited to our needs and more complex. In terms of user behavior and session recording, this is by far the best tool there is!
VisitorTrack
Chose VisitorTrack
I still hate Linkedin's requirement of ONLY being able to send/receive via LinkedIn. No, I want a real email address. Leedfeeder is a toy. Visualvisitor shows who is on your site, but you have to track down the emails, and it doesn't tell you how important that lead is. It is …
Chose VisitorTrack
We use Google Analytics to get site statistics and page flows, but detail is insufficient and you certainly won't get contact records from Google. At the end of our first year with VisitorTrack, we evaluated VisiStat in a side-by-side bakeoff. VisiStat can get very expensive …
Chose VisitorTrack
I have looked at a couple similar services, but the costs were higher.
Chose VisitorTrack
VisitorTrack is easy to use and highly accurate. They have a lot of capabilities to sort and filter your data.
Chose VisitorTrack
I've never used another system.
Best Alternatives
SmartlookVisitorTrack
Small Businesses
Lucky Orange
Lucky Orange
Score 3.2 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 10.0 out of 10
Siteimprove
Siteimprove
Score 10.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.1 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SmartlookVisitorTrack
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
9.1
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
10.0
(0 ratings)
Implementation Rating
7.3
(0 ratings)
-
(0 ratings)
Configurability
8.2
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
SmartlookVisitorTrack
Likelihood to Recommend
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
Read full review
For any entity that cares about efficiency and accuracy for marketing, VisitorTrack is a low-cost solution that can easily narrow down your sales funnel by channeling sales efforts into more serious prospects who visited your site after a campaign.
Read full review
Pros
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
Read full review
  • Responds to the needs of users, both in case-by-case basis and by integrating feedback into future improvements
  • Great sales team
  • Responds quickly and personally
Read full review
Cons
  • Events -- but I think this is something that we could improve ourselves in our system.
  • Create some suggestions for funnels and heatmaps.
  • Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
  • Send an e-mail with main insights.
Read full review
  • Only complaint is having to log in on every visit as opposed to being recognized when I visit, but it is a minor issue
Read full review
Likelihood to Renew
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
Read full review
No answers on this topic
Usability
Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.
Read full review
No answers on this topic
Support Rating
I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.
Read full review
VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.
Read full review
Alternatives Considered
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.
Read full review
We use Google Analytics to get site statistics and page flows, but detail is insufficient and you certainly won't get contact records from Google. At the end of our first year with VisitorTrack, we evaluated VisiStat in a side-by-side bakeoff. VisiStat can get very expensive quickly if you need to procure contact records for your site visitors. Based on our consumption of contact data from VisitorTrack, I estimated we'd pay twice as much or more for VisiStat... and we liked VisitorTrack's reporting capability better, and VisitorTrack offered us a renewal discount, so staying with VisitorTrack was really a no brainer.
Read full review
Return on Investment
  • We have increased the conversion rate from the beginning till now with 120%.
  • We redesigned our landing pages and decreased the bounce rate by 41%.
  • We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.
Read full review
  • In our case, we make our money back every month and more.
  • But don't misunderstand me, not all of our marketing lists generated from folks who stop by have been successful. Nobody can do that.
Read full review
ScreenShots

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps

VisitorTrack Screenshots

Screenshot of VisitorTrack is like "Caller ID for your Website"Screenshot of Turn anonymous website visitors into B2B leadsScreenshot of Get detailed visitor reports and dashboardsScreenshot of View accurate contact records for the executives you target