Social Report vs. Talkwalker by Hootsuite

If you want to really understand your social media, track how well it's performing and monitor how well you're reaching your goals and KPI's then Social Report is the best tool available. It is also particularly useful if you work in a team and need to grant and control access to your accounts to team members, produce reports for senior management and clients.

Incentivized

Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.

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• Bulk upload of social media posts
• Tracking conversions for posts
• Granular data from your social media profiles

Incentivized

• Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
• Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
• Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.

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• The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
• I dont believe it has a mobile app.

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• A recent update has made adding filters to the dashboard far more convoluted than necessary.
• Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
• The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.

Incentivized

Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.

Despite all the functionalities available on the platform, I never felt overwhelmed or confused

Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.

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Very supportive, personal and informed. They really want to understand the problem and often solutions become features. Great support

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They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.

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I used Hootsuite alongside Social Report for a long time, over the last couple of years though I found myself using Social Report more. Today it is the primary choice for social media management. I value the fact that reporting is not an expensive add-on and that the customer service is so personal. It could be argued that the streams / columns layout of Hootsuite gives a social media manager better view of topics, influencers and channels but in my experience very few companies work at this level of sophistication. They want ease and success. Social Report gives you that.

Incentivized

I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.

Incentivized

• Social Report has a feature that allows you to place tracking code on your website. Your social media updates can then be attributed to conversions. This is very useful for monitoring conversions from your activity.
• The Evergreen and scheduling functions of Social Report allow you to work effectively and efficiently. Taking informed actions based on results, leads to greater success.
• The reporting tools and features save time right across your organisation, which also contributes to the ROI of your digital marketing activity.

Incentivized

• Having learned how to better leverage the system has resulted in a greater diversity in projects and clients that we didn't have the capabilities to service before, which has in turn increased our visibility to the wider company.
• It has reduced the amount of time it takes to do reporting from traditional desk research and utilizing other monitoring tools.

Incentivized