| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Taboola | Score8 out of 10 | N/A | Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.). | $10 Starting Price Per Day |
 Yahoo Native | Score6.6 out of 10 | N/A | Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns. | $25 per month |
| Taboola | Yahoo Native | |||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Taboola | Yahoo Native | |
|---|---|---|
| Considered Both Products | Chose Taboola Very large publisher network. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Yahoo Native Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Yahoo Native Gemini had cheaper CPCS but would not convert as well as Bing or Google. It would be consistent but not as good. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Taboola | Yahoo Native | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 5.0 |
| Usability | 5.0 | 5.4 |
| Support Rating | 2.9 | 6.5 |
