Comparison of Listening/monitoring features of Tailwind and Vista Social| Feature | | |
|---|
| Boolean keyword searches | 9.52 Ratings | 9.29 Ratings |
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| Filtering out noise/spam | 8.93 Ratings | 8.810 Ratings |
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| Sentiment analysis | 8.94 Ratings | 8.912 Ratings |
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| Broad channel coverage | 9.44 Ratings | 9.713 Ratings |
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Comparison of Publishing features of Tailwind and Vista Social| Feature | | |
|---|
| Content planning and scheduling | 1.011 Ratings | 10.018 Ratings |
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| Audience targeting | 1.08 Ratings | 9.116 Ratings |
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| Content optimization | 1.011 Ratings | 9.217 Ratings |
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| Workflow management | 1.09 Ratings | 9.817 Ratings |
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Comparison of Engagement features of Tailwind and Vista Social| Feature | | |
|---|
| Automated routing and prioritization | 1.07 Ratings | 9.013 Ratings |
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| Customer interaction histories | 1.04 Ratings | 9.115 Ratings |
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| Bulk actions | 1.07 Ratings | 9.115 Ratings |
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Comparison of Marketing features of Tailwind and Vista Social| Feature | | |
|---|
| Lead generation | 9.76 Ratings | 8.712 Ratings |
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| Content marketing | 1.07 Ratings | 9.414 Ratings |
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| Paid media management | 10.05 Ratings | 8.913 Ratings |
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| Campaigns and promotions | 10.05 Ratings | 8.913 Ratings |
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Comparison of Channel coverage/integration features of Tailwind and Vista Social| Feature | | |
|---|
| Facebook | 1.01 Ratings | 9.416 Ratings |
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| Instagram | 1.07 Ratings | 9.616 Ratings |
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| Pinterest | 1.011 Ratings | 9.313 Ratings |
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| Twitter | 00 Ratings | 9.416 Ratings |
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| LinkedIn | 00 Ratings | 9.416 Ratings |
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| Google+ | 00 Ratings | 9.013 Ratings |
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| YouTube | 00 Ratings | 9.315 Ratings |
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Comparison of Reporting/analytics features of Tailwind and Vista Social| Feature | | |
|---|
| Campaign success analytics | 1.08 Ratings | 9.517 Ratings |
|---|
| Real-time tracking | 9.87 Ratings | 9.216 Ratings |
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| Competitor analysis | 9.76 Ratings | 9.012 Ratings |
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Comparison of Account management features of Tailwind and Vista Social| Feature | | |
|---|
| Role-based user permissions & privileges | 1.07 Ratings | 9.313 Ratings |
|---|
| Mobile access | 5.17 Ratings | 9.114 Ratings |
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