Terminus ABM Platform vs. ZoomInfo Chat

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

Receiving alerts when someone has landed on your website is a great indicator of interest. However, not everyone may have a reason to purchase something, they may just be curious. So while the tool is advantageous, there are going to be times when someone truly may not have a business need, and then they may become irritated that someone is trying to chat with them. Overall I do like it though.

Incentivized

• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Incentivized

• It is really great at integrations. We were able to plug in Slack without breaking a sweat. And it works really well with our other tools as well.
• Implementation and setup was very easy and smooth. I actually anticipated it to be a lot bumpier but I was surprised at how quickly and smoothly it went.
• They have a great support team too. Anytime we have gotten in touch with them, we have had a great experience.

Incentivized

• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Incentivized

• It could improve on total data provided when a lead is sent
• Integrate intro messages, or give a confidence index on how often the lead is replying. They have this feature in other zoom products
• Allow visitors to directly contact sales team or marketing.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

This is the main feature, so they've designed it well with companies like mine in mind. It's fast, clean, efficient, and perfectly integrates with main Zoom sales products, which is something every single one of us uses. So the synergy was already on the table before we started. Highly easy to use, minimal training required.

Incentivized

As a fresh product in the market, support is very warm and they are putting out an earnest effort in fixing reported bugs!

It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Incentivized

ZoomInfo chat is not only a chatting platform, it also provides additional features like a meeting scheduler also it's accuracy is better than other chatbots, and response time is very less. But other tools have less accuracy and they are good at one point but not good at all. Instead, Zoominfo is quite better and the support provided by Zoominfo is very good comparatively.

Incentivized

• It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
• Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.

Incentivized

• It was quite simple to set up. We've tried a few different chat services on our website before, but the integration process is never as simple as the documentation suggests. Installing and configuring this, including integrating it to Slack, was actually quite simple.
• Fabulous chatbot arrangement that expanded our site changes.

Incentivized