| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 The Trade Desk | Score9 out of 10 | N/A | The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP). | N/A |
 Yahoo DSP | Score6.4 out of 10 | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
| The Trade Desk | Yahoo DSP | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| The Trade Desk | Yahoo DSP | |
|---|---|---|
| Considered Both Products | No answer on this topic | Chose Yahoo DSP I think that each has its own positive qualities. The Oath platform is better for video whereas the TTD is better for targeting and has better levers to pull for geographic constraints. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| The Trade Desk | Yahoo DSP | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 7.2 |
| Usability | 8.0 | - |
| Support Rating | 10.0 | - |
