Twilio Segment vs. Zaius (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Twilio Segment | Score8.3 out of 10 | N/A | Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and… | $120 per month |
 Zaius (discontinued) | Score7.7 out of 10 | N/A | Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued. | N/A |
| Twilio Segment | Zaius (discontinued) | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Twilio Segment | Zaius (discontinued) | |||||||||||||||||||||||||||||||
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| Tag Management |
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| Audience Segmentation & Targeting |
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| Customer Data Management |
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| Twilio Segment | Zaius (discontinued) | |
|---|---|---|
| Likelihood to Recommend | 8.7 | 6.7 |
| Likelihood to Renew | - | 6.4 |
| Usability | - | 2.7 |
| Support Rating | 7.7 | 7.3 |
| Implementation Rating | - | 2.7 |