Twilio SendGrid vs. Zoho Campaigns

Twilio SendGrid

Twilio SendGrid

191 Reviews and Ratings

Zoho Campaigns

Zoho Campaigns

157 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Twilio SendGrid	Score 8.4 out of 10	N/A	Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…	$15 per month
Zoho Campaigns	Score 8.4 out of 10	N/A	Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.	$0

Pricing

Twilio SendGrid

Zoho Campaigns

Editions & Modules

Basic: $15
per month
Advanced: $60
per month
Free: Free

Forever Free: $0
Standard Plan: $3 for 500 contacts
per month
Professional Plan: $4.5 for 500 contacts
per month
Pay as you go: $14 for 500 contacts

Offerings

Pricing Offerings
Twilio SendGrid	Zoho Campaigns
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Twilio SendGrid	Zoho Campaigns
Considered Both Products	Twilio SendGrid Verified User Anonymous Chose Twilio SendGrid Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because … Incentivized Helpful? JC Jamie Capaldi Director Chose Twilio SendGrid Twilio SendGrid stacks up well to its direct competiros like Mailgun and BigMailer, but it doesnt stack up again more complex marketing automation tools like HubSpot and ActiveCampaign. That is understandable as it doesnt seem to be the purpose of the platform, but it is worth … Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid Brevo was cheaper and doesn't support the spam testing but in my experience their support was much , much better. Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid I have been using Sendgrid for a while now, and the main reason to select it in the first place was because of the data analytics it offered and data security. Its high deliverability and rates and the pricing offered for our requirement suited our budget; hence, we chose it … Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid SendGrid has added features and allows to add unique unsubscribe links. Incentivized Helpful? Alex Richards Chief Information Officer & Co-Founder Chose Twilio SendGrid Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, … Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to … Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid We here it is good but has this huge issue with customer service. We wanted to go with SendGrid because it was recommended, but we have had three months of grief. Incentivized Helpful? Matt Clark Freelance Mixer Chose Twilio SendGrid I use both. SendGrid as I stated before I use in a very simple manner - just as an email server basically- because the email list I’m using is originates through ClickFunnels. They have enough reporting for me. Although I could definitely use click tracking so I may implement … Incentivized Helpful? Laerte Jofre Junior Sócio, Diretor geral Chose Twilio SendGrid Twilio SendGrid stacks up against sharpspring and adobe advertising cloud because it resolves sending emails in a easy way with a low cost and a lot free quotas. So if you need to only integrates a list register, a easy newsletter send or even a smtp integration, Twilio … Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid Twilio SendGrid is a great all around email marketing solution. It does everything that Mailchimp can do but offers a whole host of other features a professional marketeer would require. Mailchimp does not support email campaigns that promote gambling products. Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid MailGun answers support tickets inside of 24 hours and has as good as or better deliverability, and their team is knowledgeable and responsive. Incentivized Helpful? Sundeep Gopal Business Development Chose Twilio SendGrid Mailchimp Incentivized Helpful? Brad Emery- CEO The Aimviva Travel Club Founder and CEO Chose Twilio SendGrid We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to. My biggest gripe is that it’s so hard to move data across platforms, … Incentivized Helpful? Greg Fawcett President Chose Twilio SendGrid Twilio is a better all-around system and comes at a much less expensive price. Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid I use this software along with Sendwithus too. Both the software I use for different sets of people. Incentivized Helpful? Darcy Knapp, MBA Owner Chose Twilio SendGrid We prefer Twilio SendGrid as a solution, simpler installation, very low failure rate (less than 1%) Our goal is a 1 step solution that we never have to go back to, that way the client is only billed once and their ROI remains high. Incentivized Helpful? Johann Davila System Administrator Chose Twilio SendGrid N/A Incentivized Helpful? Jake Bodmer Director, CRM Marketing Chose Twilio SendGrid We selected SendGrid for the flexibility it offered us where we could set up APIs from our own database and CDP to trigger one-to-one messages, automate campaigns, personalize comms and save money over other systems that require you to host your data in their systems and charge … Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid We considered using Mailchimp from the beginning but we weren't in a place where we needed everything Mailchimp had to offer and we needed a simpler solution that was easy to implement and use. SendGrid served us well as a bigger stage company with limited funds and needs but … Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid Some of the other platforms we have used in the past appeared to be cheaper up front, but in the long run... they were a lot more costly than Twilio SendGrid. Some of the other email marketing tools did not offer drag and drop features that make building an email campaign easy … Incentivized Helpful? Evan Laird Chief Marketing Officer Chose Twilio SendGrid The only other transactional email program I've used inside of Dinely was Mailgun. Mailgun is great with deliverability and relatively cost effective as well. The only issue is it's not able to be rapidly implemented. If we wanted to design up transactional emails that wow our … Incentivized Helpful? Sam Lepak Head of Digital Marketing Chose Twilio SendGrid Before using SendGrid we used MailChimp and were very limited with segmenting our users. Then we moved to ActiveCampaign and paid a ton of money for sending a few promotional emails per month. Then we got SendGrid - letting us rid both of ActiveCampaign and Mailgun and having … Incentivized Helpful? Justin McClelland Real Estate Analyst/Software Developer Chose Twilio SendGrid All of the aforementioned competing services don't have a transactional email component along with their email marketing campaign services. Also, SendGrid is the most economical value of the 4, while 2nd place goes to MailChimp with regard to pricing. I liked SendGrid out of … Incentivized Helpful? Verified User Anonymous Chose Twilio SendGrid If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So … Incentivized Helpful?	Zoho Campaigns JM Jose Maldonado Digital Marketing Manager Chose Zoho Campaigns I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much more user friendly, and support is also more helpful. I don't use Google Surveys any longer. Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose Zoho Campaigns Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us. Incentivized Helpful? Joseph Daniel Finance and Operations Specialist Chose Zoho Campaigns We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns WYSIWYG Editor Real-time analytics campaign management & optimization Incentivized Helpful? Brandon Stuhr COO (Chief Operating Officer) Chose Zoho Campaigns While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns We decided to try Zoho Campaigns in lieu of previous applications being used. For the most part, the setup was similar and straightforward but the nuances in the UX and difficulty finding features made it feel harder than it had to be. Overall we still prefer other CRM … Incentivized Helpful? Alyssa Storm Senior Designer Chose Zoho Campaigns Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and … Incentivized Helpful? Matthew Christensen CEO (Chief Executive Officer) Chose Zoho Campaigns The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns It's about the automatons and the integration power. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just … Incentivized Helpful? Stacy Venditto Executive Consultant Chose Zoho Campaigns I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns. Incentivized Helpful? Vincent Frisina Director of Marketing Chose Zoho Campaigns Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other … Incentivized Helpful? Mehdi Aherraki General Manager Chose Zoho Campaigns We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of … Incentivized Helpful? Jared Hansen Research Assistant Chose Zoho Campaigns I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the … Incentivized Helpful? Alexis Correa Dueño principal Chose Zoho Campaigns In my experience, I liked Mailchimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see … Incentivized Helpful? Jason Ensign Marketing Manager Chose Zoho Campaigns Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare … Incentivized Helpful? Justin Roodman Program Expert Chose Zoho Campaigns We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. Mailchimp was slightly more expensive than Zoho Campaigns (by about … Incentivized Helpful? Jon Porreca Project Support Chose Zoho Campaigns Mailchimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic … Incentivized Helpful?

Features

Twilio SendGrid

Zoho Campaigns

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Twilio SendGrid 7.1 Ratings 11% below category average	Zoho Campaigns 4.7 Ratings 51% below category average
WYSIWYG email editor	7.00 Ratings	3.00 Ratings
Dynamic content	6.80 Ratings	7.00 Ratings
Ability to test dynamic content	5.60 Ratings	5.00 Ratings
Landing pages	8.00 Ratings	3.00 Ratings
A/B testing	7.20 Ratings	4.00 Ratings
Mobile optimization	7.00 Ratings	6.00 Ratings
Email deliverability reporting	7.40 Ratings	3.00 Ratings
List management	7.60 Ratings	7.00 Ratings
Triggered drip sequences	7.20 Ratings	4.00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Twilio SendGrid 7.6 Ratings 1% below category average	Zoho Campaigns 5.3 Ratings 37% below category average
Dashboards	7.40 Ratings	4.00 Ratings
Standard reports	8.20 Ratings	6.00 Ratings
Custom reports	7.20 Ratings	6.00 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	Twilio SendGrid 8.1 Ratings 1% above category average	Zoho Campaigns 3.7 Ratings 73% below category average
URL Validation	7.40 Ratings	2.00 Ratings
Link Tracking	8.20 Ratings	3.00 Ratings
Image Validation	9.00 Ratings	6.00 Ratings
Inbox Display	7.80 Ratings	3.00 Ratings
Email Accessibility Tools	7.80 Ratings	4.00 Ratings
Spelling and Grammar Check	8.20 Ratings	00 Ratings
Spam Testing	8.20 Ratings	00 Ratings
Email Previews	8.60 Ratings	4.00 Ratings

Best Alternatives
	Twilio SendGrid	Zoho Campaigns
Small Businesses	Mad Mimi Score 10.0 out of 10	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10	VerticalResponse Score 10.0 out of 10
Enterprises	Emma by Marigold Score 9.4 out of 10	Emma by Marigold Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Twilio SendGrid	Zoho Campaigns
Likelihood to Recommend	7.9 (0 ratings)	6.2 (0 ratings)
Likelihood to Renew	7.0 (0 ratings)	10.0 (0 ratings)
Usability	8.2 (0 ratings)	- (0 ratings)
Support Rating	3.0 (0 ratings)	- (0 ratings)

User Testimonials
	Twilio SendGrid	Zoho Campaigns
Likelihood to Recommend	I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease. Incentivized Alex Richards Chief Information Officer & Co-Founder Read full review	It is well suited in scenarios: Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved Not well-suited scenarios: Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Incentivized Verified User Anonymous Read full review
Pros	Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code. Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day. Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software. Some of the cheapest and best dedicated IPs. Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place. Incentivized Evan Laird Chief Marketing Officer Read full review	I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email. Incentivized Jason Ensign Marketing Manager Read full review
Cons	Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan. The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past. The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way. Their customer support isn't the best. Certainly some room for improvement there. Incentivized Verified User Anonymous Read full review	The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn. The templates are nice, but I have seen other services with better pre-built templates. To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple. Incentivized Jon Porreca Project Support Read full review
Likelihood to Renew	No answers on this topic	Because I am a single user organization and the subscription is free for up to 3 users. Incentivized Stacy Venditto Executive Consultant Read full review
Usability	It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument Incentivized Zee Gimon Digital Operations Manager Read full review	No answers on this topic
Support Rating	Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost. Incentivized Bryan McAnulty Owner / Founder Read full review	No answers on this topic
Alternatives Considered	Twilio SendGrid is generally economical and thus can give better ROI compared to competitors and in a short period of time. Twilio SendGrid can be used for mass email campaigns and thus any marketer would prefer that for mass email marketing compared to say Outreach because Outreach is more of a sales tool and suitable for sending lesser emails. Incentivized Verified User Anonymous Read full review	Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps. Incentivized Alyssa Storm Senior Designer Read full review
Return on Investment	Switching to Sendgrid has saved us over $3000/year compared to using other platforms. Sendgrid has saved us time as the process for creating email campaigns is so easy. Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue. Incentivized Verified User Anonymous Read full review	Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool. Its newsletters help us to retain our customer base by providing them regular news on real estate trends. It has a great impact on creating brand image of our social media platforms. Incentivized Verified User Anonymous Read full review
ScreenShots		Zoho Campaigns Screenshots