Everest (Return Path + 250ok) vs. Zoho Campaigns

Everest (Return Path + 250ok)

Zoho Campaigns

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Everest (Return Path + 250ok)	Score 10.0 out of 10	N/A	Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…	$20 per month
Zoho Campaigns	Score 8.4 out of 10	N/A	Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.	$0

Pricing

Everest (Return Path + 250ok)

Zoho Campaigns

Editions & Modules

Elements: $20
per month
Elements Plus: $525
per month
Professional: Custom Pricing
Enterprise: Custom Pricing

Forever Free: $0
Standard Plan: $3 for 500 contacts
per month
Professional Plan: $4.5 for 500 contacts
per month
Pay as you go: $14 for 500 contacts

Offerings

Pricing Offerings
Everest (Return Path + 250ok)	Zoho Campaigns
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Everest (Return Path + 250ok)	Zoho Campaigns
Considered Both Products	Everest (Return Path + 250ok) Verified User Anonymous Chose Everest (Return Path + 250ok) Return Path is the most user-friendly and feature rich platform based on the alternatives that we have evaluated or used in the past. Incentivized Helpful? Akande Davis Growth Marketing Strategist Chose Everest (Return Path + 250ok) Litmus does a great job of checking for specific things related to design or spam filtering, but the overall comprehensive approach that Everest (Return Path + 250ok) has by implementing seed listing, list validation, and pixel engagement offers a much stronger solution for … Incentivized Helpful? Mark Robert Anderson Senior Salesforce Automation Manager Chose Everest (Return Path + 250ok) I don't know of anything that has a patch on what ReturnPath—specifcially certification—offers elsewhere. Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest … Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) I looked into some other competitors before 250ok was brought out by Validity, but 250ok seemed like the best fit for the price and features included. Incentivized Helpful? Brett Schenker Email Deliverability Specialist Chose Everest (Return Path + 250ok) We have used both and they're both excellent systems. 250ok has the edge with reporting and function but Return Path has a bit more data when it comes to Sender Score data. Either is a really good system and I'd recommend either for those looking for a toolset to help resolve … Incentivized Helpful? Kevin Hickey Senior Manager, Marketing Automation & Personalization Chose Everest (Return Path + 250ok) ReturnPath is best in the industry for managing email deliverability. There are other adequate competitive options, but ReturnPath can offer a custom solution for your brands. Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path. Incentivized Helpful? Patrick Lewis Digital Content Coordinator Chose Everest (Return Path + 250ok) We have no experience with competitors in the 4 1/2 years I've been with the organization. Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with SalesForce also allowed us to get it at … Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) It’s cheaper than its competitors and it has dmarc tracking. Incentivized Helpful? Joe Hallissey Associate Director - Digital Marketing Chose Everest (Return Path + 250ok) After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring. Between Return Path and … Incentivized Helpful? Kevin Scally Senior Director, Marketing Infrastructure Chose Everest (Return Path + 250ok) 250ok provides much greater insight into email deliverability, compared to email marketing platforms. Typically, email marketing platforms only provide you the following: open rate, clickthrough rate, spam complaints, and bounces. 250ok actually shows you where you're landing … Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable. Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path … Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money. Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) We use Exact Target every day as well - While we use these 2 for different functions - both are great to have and essential to our team. Incentivized Helpful? Joni Kalstrup Internet Marketing Manager Chose Everest (Return Path + 250ok) When reviewing competitors to do the audit and to give us insight into our deliverability, Return Path seemed to have a more strategic sense of the issue and they were able to dive deep to get to the root cause, whereas some of the competitors where diagnosing on the phone … Incentivized Helpful? Dan Sixbury, PMP, MBA Web Infrastructure Senior Analyst Chose Everest (Return Path + 250ok) I used to host and manage email internally. I moved this into the cloud with an ExactTarget email marketing hub to manage all of the email being sent. The plus for Return Path is that the white listing features offered are not offered by other vendors or not to the same degree … Incentivized Helpful? Verified User Anonymous Chose Everest (Return Path + 250ok) We looked at 250ok and Pivotal Veracity. Each has their own perks. Return Path has the best inbox monitoring by far but is the most expensive and that isn't even close. 250ok has the best blacklist monitoring capabilities and was the best priced but the inbox monitoring wasn't … Incentivized Helpful?	Zoho Campaigns JM Jose Maldonado Digital Marketing Manager Chose Zoho Campaigns I used to administrate our audiences in Zoho CRM, but then I just keep working with Campaigns since we developed our own CRM. I selected Campaigns because it was a very easy platform to use, good performance and analytics. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much more user friendly, and support is also more helpful. I don't use Google Surveys any longer. Incentivized Helpful? Swadesh Padhi Marketing Ambassador Chose Zoho Campaigns Zoho Campaigns is lower in cost than ActiveCampaign. ActiveCampaign definitely was much powerful and easier to use, but Zoho Campaigns works for us. Incentivized Helpful? Joseph Daniel Finance and Operations Specialist Chose Zoho Campaigns We didn’t like the pricing of Maropost and we have found Zoho best when it comes to pricing and the other reason to move from Maropost to Zoho was the leaders that were less as compared to that offered by Zoho Campaigns. Moreover, Zoho has created much ease in our work. It is … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns WYSIWYG Editor Real-time analytics campaign management & optimization Incentivized Helpful? Brandon Stuhr COO (Chief Operating Officer) Chose Zoho Campaigns While we still believe that Mailchimp has more options for expansion at this point, Zoho Campaigns works better for us so we don't have to leave the Zoho suite of programs so much. Since our main e-mail is through Zoho Mail, the integration of both products is integral. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns We decided to try Zoho Campaigns in lieu of previous applications being used. For the most part, the setup was similar and straightforward but the nuances in the UX and difficulty finding features made it feel harder than it had to be. Overall we still prefer other CRM … Incentivized Helpful? Alyssa Storm Senior Designer Chose Zoho Campaigns Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and … Incentivized Helpful? Matthew Christensen CEO (Chief Executive Officer) Chose Zoho Campaigns The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns It's about the automatons and the integration power. Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns If you are on a budget or already using Zoho's other products such as CRM, Zoho Campaigns is a good choice to get you up and running with email campaigns. Mailchimp is also affordable and has a lot more capability and customization of the templates and landing pages, but does … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just … Incentivized Helpful? Stacy Venditto Executive Consultant Chose Zoho Campaigns I have not chosen Zoho Campaigns over any other solution, I use all of them for different business scenarios and various client initiatives. I use smaller campaigns under 5k subscribers and use the other solutions for larger campaigns. Incentivized Helpful? Vincent Frisina Director of Marketing Chose Zoho Campaigns Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other … Incentivized Helpful? Mehdi Aherraki General Manager Chose Zoho Campaigns We chose Zoho Campaigns because we already use their suite of applications, and the UI/UX is quite the same. Zoho Campaigns is a quite excellent and powerful app for campaign management, but other products are more developed technically and visually. But Zoho Campaigns gets the … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is much less user-friendly than the other options I've tried. It doesn't seem to have great integrations with other systems either. For example, the forms they give you slow down websites and look terrible. Ultimately, the only time I've gone with Zoho Campaigns … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Zoho Campaigns is honestly the worst email sender in the world. Anyone considering it should stay away. We have opted-in customers who are begging for emails from us and while we were using Zoho Campaigns (we are still moving away currently) no customer has received even one … Incentivized Helpful? Verified User Anonymous Chose Zoho Campaigns Its easy setup and user interface made it one of our primary tool for sending newsletters and email campaigns. I don't always need to supervise my team on this tool. My team is well versed with the process involves in creating email campaigns on this tool. And the kind of … Incentivized Helpful? Jared Hansen Research Assistant Chose Zoho Campaigns I've used MailChimp before, which is a great tool (I might prefer it in many situations), but for our needs in our organization, we went with Zoho Campaigns. This decision was made because of the painless integration with Zoho CRM, which we already use and love. This was the … Incentivized Helpful? Alexis Correa Dueño principal Chose Zoho Campaigns In my experience, I liked Mailchimp a lot because of the many features it has. In comparison with Zoho Campaigns, I feel that it is superior but what I find most helpful, and the main reason why I use Zoho Campaign, is that the applications I use can be integrated and I can see … Incentivized Helpful? Jason Ensign Marketing Manager Chose Zoho Campaigns Campaigns came with Zoho CRM, so that's the ONLY reason I use this product. I can't justify paying for MailChimp when I have a free product. BUT, if I paid for this I would have switched a long time ago. In fact, I would have never picked it because it doesn't even compare … Incentivized Helpful? Justin Roodman Program Expert Chose Zoho Campaigns We already use Zoho CRM so it made sense to use Zoho Campaigns to make importing from the CRM easier. MailChimp and Zoho both have an editor for editing HTML directly, so there was no clear advantage there. Mailchimp was slightly more expensive than Zoho Campaigns (by about … Incentivized Helpful? Jon Porreca Project Support Chose Zoho Campaigns Mailchimp is great, and probably a bit more intuitive, but the seamless integration with Zoho CRM won it over for us with Zoho Campaigns. That and the ability to choose from two different pricing structures. Another thing to mention, the saved template feature, which is a basic … Incentivized Helpful?

Features

Everest (Return Path + 250ok)

Zoho Campaigns

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Everest (Return Path + 250ok) 6.1 Ratings 26% below category average	Zoho Campaigns 4.7 Ratings 51% below category average
WYSIWYG email editor	5.00 Ratings	3.00 Ratings
Dynamic content	5.30 Ratings	7.00 Ratings
Ability to test dynamic content	6.40 Ratings	5.00 Ratings
Landing pages	5.00 Ratings	3.00 Ratings
A/B testing	6.50 Ratings	4.00 Ratings
Mobile optimization	3.30 Ratings	6.00 Ratings
Email deliverability reporting	8.00 Ratings	3.00 Ratings
List management	7.00 Ratings	7.00 Ratings
Triggered drip sequences	8.00 Ratings	4.00 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Everest (Return Path + 250ok) 6.1 Ratings 23% below category average	Zoho Campaigns 5.3 Ratings 37% below category average
Dashboards	7.20 Ratings	4.00 Ratings
Standard reports	6.70 Ratings	6.00 Ratings
Custom reports	4.50 Ratings	6.00 Ratings

Pre-Send Testing

Comparison of Pre-Send Testing features of Product A and Product B
	Everest (Return Path + 250ok) 8.0 Ratings 0% above category average	Zoho Campaigns 3.7 Ratings 73% below category average
URL Validation	8.10 Ratings	2.00 Ratings
Link Tracking	6.70 Ratings	3.00 Ratings
Image Validation	7.60 Ratings	6.00 Ratings
Inbox Display	8.50 Ratings	3.00 Ratings
Email Accessibility Tools	7.50 Ratings	4.00 Ratings
Spelling and Grammar Check	7.80 Ratings	00 Ratings
Spam Testing	9.00 Ratings	00 Ratings
Email Previews	9.00 Ratings	4.00 Ratings

Best Alternatives
	Everest (Return Path + 250ok)	Zoho Campaigns
Small Businesses	Mad Mimi Score 10.0 out of 10	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10	VerticalResponse Score 10.0 out of 10
Enterprises	Emma by Marigold Score 9.4 out of 10	Emma by Marigold Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Everest (Return Path + 250ok)	Zoho Campaigns
Likelihood to Recommend	5.4 (0 ratings)	6.2 (0 ratings)
Likelihood to Renew	8.2 (0 ratings)	10.0 (0 ratings)
Usability	7.3 (0 ratings)	- (0 ratings)
Support Rating	9.1 (0 ratings)	- (0 ratings)
Implementation Rating	8.2 (0 ratings)	- (0 ratings)

User Testimonials
	Everest (Return Path + 250ok)	Zoho Campaigns
Likelihood to Recommend	Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more. Mark Robert Anderson Senior Salesforce Automation Manager Read full review	It is well suited in scenarios: Well-defined static list with proper info. Not building email templates from scratch Litmus testing involved Easy to use simple automation journeys involved Not well-suited scenarios: Complex Customer journeys Dynamic content involved Integration with other products other than the ZOHO suite Testing API limits Incentivized Verified User Anonymous Read full review
Pros	Inbox placement data using seed list: It tells you about your inbox placements, spam, missing, and complaints. Very useful data that tells you that you are on the road! Sender score for all I.Ps: Tells you quickly about your I.P score, helps you work fast as you know everything is fine, saves a lot of time. Online support: Support from specialist, have an expert to guide in tough times to suggest options or to support your action strategy. Incentivized AK Amit Khandelwal Sr Manager Online Marketing Read full review	I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email. Incentivized Jason Ensign Marketing Manager Read full review
Cons	A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means. The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface. I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it. Incentivized Verified User Anonymous Read full review	The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn. The templates are nice, but I have seen other services with better pre-built templates. To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple. Incentivized Jon Porreca Project Support Read full review
Likelihood to Renew	Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program. Incentivized Joni Kalstrup Internet Marketing Manager Read full review	Because I am a single user organization and the subscription is free for up to 3 users. Incentivized Stacy Venditto Executive Consultant Read full review
Usability	I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services. Incentivized Brett Schenker Email Deliverability Specialist Read full review	No answers on this topic
Implementation Rating	I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement. Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost. Incentivized Verified User Anonymous Read full review	Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps. Incentivized Alyssa Storm Senior Designer Read full review
Return on Investment	Return Path has helped me enable better email delivery for our global partners e.g. some of our applications that send email to consumers in Australia or Europe. Some of the functions that we utilized with Return Path were proving to be costly based on what the business needs were for us. That is why we cut back on some of the services we utilized. Incentivized Dan Sixbury, PMP, MBA Web Infrastructure Senior Analyst Read full review	Initially it helped me a lot in growing my subscriber list. This is one of the major RoI i got from this tool. Its newsletters help us to retain our customer base by providing them regular news on real estate trends. It has a great impact on creating brand image of our social media platforms. Incentivized Verified User Anonymous Read full review
ScreenShots	Everest (Return Path + 250ok) Screenshots	Zoho Campaigns Screenshots