KickFire vs. VisitorTrack

I've only used KickFire in sales but it's great

Incentivized

For any entity that cares about efficiency and accuracy for marketing, VisitorTrack is a low-cost solution that can easily narrow down your sales funnel by channeling sales efforts into more serious prospects who visited your site after a campaign.

Incentivized

• Validating HQ location and HQ phone number
• Finding direct phone lines and emails for prospects
• Filter
• Drilling down to specific departments and the contacts within each

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• Responds to the needs of users, both in case-by-case basis and by integrating feedback into future improvements
• Great sales team
• Responds quickly and personally

• KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.

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• Only complaint is having to log in on every visit as opposed to being recognized when I visit, but it is a minor issue

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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It was designed for people who are business users, not tech users.

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We've never had any outages in the 7+ years using the system.

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The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.

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The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

Incentivized

We use Google Analytics to get site statistics and page flows, but detail is insufficient and you certainly won't get contact records from Google. At the end of our first year with VisitorTrack, we evaluated VisiStat in a side-by-side bakeoff. VisiStat can get very expensive quickly if you need to procure contact records for your site visitors. Based on our consumption of contact data from VisitorTrack, I estimated we'd pay twice as much or more for VisiStat... and we liked VisitorTrack's reporting capability better, and VisitorTrack offered us a renewal discount, so staying with VisitorTrack was really a no brainer.

We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• KickFire turned our next-to-useless website visit numbers into actionable insights for our marketing and sales teams.
• KickFire shaped our new strategy for our account-based marketing and sales model.

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• In our case, we make our money back every month and more.
• But don't misunderstand me, not all of our marketing lists generated from folks who stop by have been successful. Nobody can do that.

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