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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Target

    Score8.8 out of 10
    N/AAdobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.N/A

    VWO

    Score7.7 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    Adobe TargetVWO
    Editions & Modules
    No answers on this topic
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    Adobe TargetVWO
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe TargetVWO
    Considered Both Products
    Adobe
    No answer on this topic
    Wingify Pvt Ltd
    Chose VWO
    Optimizely is best in class, but extremely expensive. We found Omniconvert and Convert to have some benefits, but fell short on interface and reliability. Adobe Target is possibly the most-expensive and the hardest, most-unpleasant to use and setup, so we'd never recommend it. …
    Incentivized
    Chose VWO
    VWO was our ultimate choice because we of the affordability. It also fell more in line with our use case of testing and not necessary for full personalization.
    Incentivized
    Chose VWO
    Visual Website Optimizer is much easier to implement and use. It also doesn't need the extensive (and costly) Adobe Marketing Suite.
    Incentivized
    Chose VWO
    The way that the VWO technology works allows us to test on our clients websites and change presentations of pages without the visitor ever knowing or seeing any elements flash or move. We were unable to achieve that with the Optimizely platform and experienced flickering and …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe TargetVWO
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Adobe Target and VWO
    Feature
    Adobe Target
    8.6
    11 Ratings
    VWO
    7.5
    11 Ratings
    a/b experiment testing10.011 Ratings8.21 Ratings
    Split URL testing8.510 Ratings9.11 Ratings
    Multivariate testing9.510 Ratings8.011 Ratings
    Multi-page/funnel testing8.07 Ratings6.41 Ratings
    Cross-browser testing8.65 Ratings8.21 Ratings
    Mobile app testing8.65 Ratings00 Ratings
    Test significance7.49 Ratings7.31 Ratings
    Visual / WYSIWYG editor8.510 Ratings7.31 Ratings
    Advanced code editor8.09 Ratings9.11 Ratings
    Page surveys9.05 Ratings00 Ratings
    Visitor recordings8.56 Ratings6.41 Ratings
    Preview mode9.510 Ratings6.41 Ratings
    Test duration calculator9.510 Ratings6.41 Ratings
    Experiment scheduler9.010 Ratings00 Ratings
    Experiment workflow and approval7.96 Ratings00 Ratings
    Dynamic experiment activation8.05 Ratings00 Ratings
    Client-side tests9.59 Ratings00 Ratings
    Server-side tests8.06 Ratings00 Ratings
    Mutually exclusive tests7.510 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Adobe Target and VWO
    Feature
    Adobe Target
    8.5
    11 Ratings
    VWO
    8.2
    1 Ratings
    Standard visitor segmentation8.511 Ratings9.11 Ratings
    Behavioral visitor segmentation8.010 Ratings7.31 Ratings
    Traffic allocation control8.511 Ratings9.11 Ratings
    Website personalization9.010 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Adobe Target and VWO
    Feature
    Adobe Target
    9.0
    11 Ratings
    VWO
    7.0
    1 Ratings
    Heatmap tool9.05 Ratings6.41 Ratings
    Click analytics9.09 Ratings6.41 Ratings
    Scroll maps9.05 Ratings6.41 Ratings
    Form fill analysis9.05 Ratings00 Ratings
    Conversion tracking9.510 Ratings8.21 Ratings
    Goal tracking8.010 Ratings8.21 Ratings
    Test reporting9.511 Ratings7.31 Ratings
    Results segmentation8.510 Ratings5.51 Ratings
    CSV export9.59 Ratings00 Ratings
    Experiments results dashboard8.511 Ratings8.21 Ratings
    User Ratings
    Adobe TargetVWO
    Likelihood to Recommend
    8.5
    (38 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    6.3
    (24 ratings)
    8.7
    (20 ratings)
    Usability
    8.5
    (6 ratings)
    8.7
    (5 ratings)
    Availability
    6.1
    (4 ratings)
    9.1
    (3 ratings)
    Performance
    8.0
    (3 ratings)
    8.2
    (1 ratings)
    Support Rating
    3.5
    (9 ratings)
    9.1
    (4 ratings)
    In-Person Training
    8.1
    (3 ratings)
    -
    (0 ratings)
    Online Training
    6.1
    (3 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    7.2
    (5 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)