X Pro vs. Zoho Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
X Pro
Score 7.9 out of 10
N/A
Replacing the former TweetDeck, X Pro is a social media dashboard application for management of Twitter accounts.N/A
Zoho Social
Score 8.9 out of 10
N/A
Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$0
per month per user
Pricing
X ProZoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
X ProZoho Social
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAdd Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
More Pricing Information
Community Pulse
X ProZoho Social
Considered Both Products
X Pro
Chose X Pro
We found TweetDeck was simpler to use and easier to navigate for handling tweets than Hootsuite. While it did not have the broader ability to handle multiple social media platforms, unlike Hootsuite, its ability to give you great oversight of many Twitter/X accounts at once …
Chose X Pro
When [it comes to] comparison I found all these platforms competitive and having great features altogether. All features are the same like monitoring, scheduling, Analysing but TweetDeck mainly analyzes on Twitter whereas on Hootsuite and Buffer, [it only] allows [you to] …
Chose X Pro
Several years ago I used the Hootsuite free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. …
Chose X Pro
Scheduling posts on Twitter Ads was always a relatively timely task, whereas TweetDeck is easy and quick. This means more can be done on the platform in a shorter amount of time, so extra work can also be done elsewhere.

It is, in my personal opinion, the best client for using …
Chose X Pro
Sprinklr is a one-stop space for all social media platforms and Tweetdeck only offers use with Twitter. However, Sprinklr has been unreliable for us in the past for scheduled posts and is a bit more complicated to navigate - hence we alternate between TweetDeck and Sprinklr. …
Chose X Pro
TweetDeck has the best listening for Twitter. Other platforms have social listening, but only for direct mentions or hashtag usage. TweetDeck can do so much more than this, picking up mentions of your brand even when a user doesn't directly mention you or use your hashtag. …
Chose X Pro
Unless you're using the paid version of Hootsuite, TweetDeck is far superior. Having no limits on the number of posts you can schedule is a big selling point. If you are on the paid version of Hootsuite, then you have more flexibility and the ability to manage multiple …
Chose X Pro
At this point, we do not need the other services that Hootsuite provides, though I am happy with that product. TweetDeck fulfills the perfect function we need for Twitter at this point.
Chose X Pro
There were a number of other social media dashboards I tried years ago but most of them were overkill for what I needed. There were lots of bells and whistles for lots of [money] but TweetDeck gave me everything I needed and was free.
Chose X Pro
TweetDeck is much cleaner and easier to utilize in Hootsuite. And, better yet, it is also free, which is nice. For budgetary purposes, would rather put it into ads and other mediums than paying for a software service.
Chose X Pro
There are many great Twitter tools out there for marketing etc, but for scheduling tweets, this is the only option I've ever explored (based on overwhelming recommendations). Even truer now that Twitter owns it.
Chose X Pro
TweetDeck's layout and design is more user-friendly than Hootsuite.
Chose X Pro
I used to use both TweetDeck and Hootsuite to manage the Twitter accounts used by our company. However, TweetDeck offers simpler post editing options including the ability to insert pictures making it favorable for our purposes.
Chose X Pro
Mainly it is a platform that is easy to use and integrates all accounts and Twitter profiles into a useful platform.
Chose X Pro
I've used HootSuite and HubSpot's Social Inbox. I would say that TweetDeck ranks third amongst them. TweetDeck is ideal for beginners and as they become more advanced they might want to turn to HootSuite or HubSpot for more features and integrations and analytics. If you're …
Chose X Pro
TweetDeck is comparative with the options available in HootSuite Free edition, although the fact that HootSuite allows you to monitor and publish on other platforms is more convenient. I created a TweetDeck account when I began using Meltwater Buzz as I missed the column views …
Chose X Pro
Complaint about this drop-down list -- it is too long.
Chose X Pro
I felt that HootSuite is similar to TweetDeck in many ways, however I found HootSuite to be more difficult to navigate and at times.
Chose X Pro
Tweetdeck much easier to use in functions. Hootsuite experiences often crashing.
Chose X Pro
I also currently use HooteSuite to manage over multiple sm channels, and dedicate tweetdeck for events or twitter discussions that do not branch into other channels, because I often need a multiple channel manager.
Chose X Pro
Hootsuite - I've tried it 2 separate times but it was just overly complicated. At the time it also didn't have a better way to access it, like Tweetdeck Chrome app. Also compared to the regular Twitter site, it's much quicker and doesn't hide images. You can view about 7 …
Chose X Pro
I use Hootsuite Enterprise currently to manage our client's social media accounts, and only use TweetDeck for top-priority issues that I want to make sure I see pop-up notifications for. Hootsuite Enterprise allows scheduling across many different channels and accounts and is …
Chose X Pro
TweetDeck was my choice over HootSuite because I found it to be more affordable and easier to use.
Chose X Pro
I like TweetDeck much better than HootSuite or Sprout Social because of its endless customizing features. Being able to make very specific columns allows for a better user experience and more opportunities for your business. These very niche options are why I chose TweetDeck …
Zoho Social
Chose Zoho Social
Honestly the primary benefit to Zoho Social is that It is a far cheaper alternative to Hootsuite, though it seems to do many of the same things!
Chose Zoho Social
Zoho Social is more reliable than Buffer. Buffer sometimes has technical issues where posts don't go out after being scheduled.

Hootsuite has gotten way too expensive.
Chose Zoho Social
Cheaper and simpler to use and understand
Chose Zoho Social
Zoho Social is a much easier and integrated tool that accomplishes my tasks at a way faster rate. If you are busy like me but still enjoy running your own marketing this is the platform you are looking for. It Is a real treasure for small businesses and owner operated marketing.
Chose Zoho Social
Zoho Social is cheaper and gives more flexibility than Hootsuite in my opinion. Hootsuite is bigger and sleeker in design, but I appreciate the functionality that Zoho Social offers.
Chose Zoho Social
Zoho Social is reliable, affordable, and has everything I need for managing multiple channels and consistent posting.
Chose Zoho Social
This is the first product I have tried based on reviews of a range of similar products.
Chose Zoho Social
Zoho Social is far easier to use and much better priced.
Chose Zoho Social
Zoho Social's payment structure is much more affordable than Hootsuite. As a nonprofit, we were paying $37.50 a month, and then Hootsuite increased the monthly payment amount, doubling it to $75 a month. As a small, self-funded nonprofit, we could not continue using Hootsuite …
Chose Zoho Social
Kontentino is nothing compared to Zoho Social. It's good for their approval flow of your posts but that's like it. They only show the posts and analytics of the posts you published through their platform and not many to no competitors analytics. Hootsuite is good but …
Chose Zoho Social
Zoho Social can do nearly everything Hootsuite can for a fraction of the cost. For small businesses like ours, it is a no-brainer to go with Zoho Social which clearly understands the needs of mom and pop businesses like ours!
Chose Zoho Social
Loomly is so far the best out of all the platform options. However, Zoho is a strong contender. Loomly has more features. Pricing also comes into play.
Chose Zoho Social
I have had to reconnect many of them or just have them bog down and freeze. The only one that doesn't give me problems in Meta, but it only posts to the two platforms. I love that Zoho Social lets me post to so many platforms at one time.
Chose Zoho Social
Microsoft Cloud for Nonprofit (discontinued)
Chose Zoho Social
I would say it is right on par with hubspot regariding social media and, in my opinion, analytics. However, the only aspect and caveat that gets me is the analytics compared to hootsuite. If Zoho Social can get the analytics to be as close as possible to hootsuite I would use …
Features
X ProZoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
X Pro
-
Ratings
Zoho Social
8.2
Ratings
6% above category average
Sentiment analysis00 Ratings8.00 Ratings
Broad channel coverage00 Ratings8.40 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
X Pro
-
Ratings
Zoho Social
8.8
Ratings
9% above category average
Content planning and scheduling00 Ratings9.20 Ratings
Audience targeting00 Ratings8.40 Ratings
Content optimization00 Ratings8.90 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
X Pro
-
Ratings
Zoho Social
8.6
Ratings
8% above category average
Automated routing and prioritization00 Ratings8.30 Ratings
Customer interaction histories00 Ratings8.80 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
X Pro
-
Ratings
Zoho Social
8.8
Ratings
13% above category average
Lead generation00 Ratings8.50 Ratings
Content marketing00 Ratings9.10 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
X Pro
-
Ratings
Zoho Social
9.3
Ratings
10% above category average
Twitter00 Ratings9.30 Ratings
Facebook00 Ratings9.20 Ratings
LinkedIn00 Ratings9.20 Ratings
Google+00 Ratings9.30 Ratings
Instagram00 Ratings9.30 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
X Pro
-
Ratings
Zoho Social
8.4
Ratings
6% above category average
Campaign success analytics00 Ratings8.60 Ratings
Competitor analysis00 Ratings8.20 Ratings
Account management
Comparison of Account management features of Product A and Product B
X Pro
-
Ratings
Zoho Social
9.1
Ratings
13% above category average
Role-based user permissions & privileges00 Ratings9.10 Ratings
Mobile access00 Ratings9.20 Ratings
Best Alternatives
X ProZoho Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Sprinklr Social
Sprinklr Social
Score 9.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
X ProZoho Social
Likelihood to Recommend
8.0
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
7.1
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
9.2
(0 ratings)
Availability
8.4
(0 ratings)
8.2
(0 ratings)
Performance
8.0
(0 ratings)
8.2
(0 ratings)
Support Rating
8.0
(0 ratings)
9.3
(0 ratings)
Online Training
-
(0 ratings)
8.2
(0 ratings)
Implementation Rating
10.0
(0 ratings)
8.4
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
3.6
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
X ProZoho Social
Likelihood to Recommend
TweetDeck is very useful in an industry that requires the gathering of news and sharing of one's own content. We use it on a daily basis to keep track of breaking stories and key trends to inform what content we produce. After this content is produced and published, we then push it on social using TweetDeck. While many things are posted immediately, we also schedule a lot of content throughout the day to ensure 24-hour coverage. The platform is remarkably suited to this job, more so than the native web client.
Read full review
n a crowded landscape of scheduling software options, this particular solution stands out as a beacon of simplicity and user-friendliness. What truly sets it apart is its ability to strike a delicate balance between ease of use and content flexibility. Unlike some other platforms that may impose restrictions on content size and compromise quality during scheduling, this software manages to preserve the integrity of the content while offering an intuitive interface.
Read full review
Pros
  • TweetDeck provides a detailed snapshot of your timeline and mentions in one view.
  • TweetDeck allows for scheduling across multiple accounts, and shows when each tweet is ready for publish.
  • TweetDeck allows you to customize the information you see for each account. If you don't want to see mentions but do want to see DMs for a certain account, you can do that.
Read full review
  • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
  • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
  • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Read full review
Cons
  • Muting in lists - I have several lists, but I am only allowed to mute in a home feed. I would like to mute things not just in home, but in lists as well.
  • I have no other complaints. I really love Tweetdeck.
Read full review
  • The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful.
Read full review
Likelihood to Renew
As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
Read full review
I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining.
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Usability
I think TweetDeck is very easy to use and set up. If you've used Twitter or X before, you will be able to easily understand how to use TweetDeck, as they base their UX/UI on the real platform. It has a similar look and feel, though you can do much more when logged into a single account on the platform.
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I think it provides good value for money, a streamlined, intuitive, user friendly platform, with lots of features I'm still discovering. The social media publishing is easy and effective to use. We would love to see the monitoring feature included in the basic package but for the price you can't ask much more, really
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Reliability and Availability
TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
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No answers on this topic
Performance
Besides posting multiple times when stuck in a loop not other real issues.
Read full review
No answers on this topic
Support Rating
TweetDeck is a great platform for using Twitter, and I heartily recommend it to anyone who continues to use the native client. Having both a web client and application means it can be used anywhere and on any computer, even if you are unable to install applications on your PC. For any news editor who needs to keep tabs on the latest news and promote your own content - TweetDeck is a must-have.
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The guys at Zoho are amazing. They are always in touch and are willing to help. They regularly send support emails to find out how they can help. They send tips and information on updates. When you need help, they don't hesitate to call. Support is really great from Zoho.
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Implementation Rating
Easy download and launch of application.
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No answers on this topic
Alternatives Considered
We found TweetDeck was simpler to use and easier to navigate for handling tweets than Hootsuite. While it did not have the broader ability to handle multiple social media platforms, unlike Hootsuite, its ability to give you great oversight of many Twitter/X accounts at once meant it was the ideal tool for that platform. Hootsuite, however, has deeper sophistication and opportunities for social media managers looking to handle everything in one place.
Read full review
Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can manage our team and responsibilities by Zoho Social's permission system quite efficiently.
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Return on Investment
  • As an intern it is much easier to get through social media posting and move on to other tasks with a scheduling tool like TweetDeck.
  • Although TweetDeck helps our small staff stay very active on social media, it is not an integral part of what we do on our site. Instead, it helps the team focus on creating content by cutting down time spent managing social media accounts.
Read full review
  • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
  • Having all my social accounts in one place saves me time.
  • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
Read full review
ScreenShots

Zoho Social Screenshots

Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.