| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Hootsuite | Score7.9 out of 10 | N/A | Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from… | $149 per month Starts at 1 user, 5 social accounts |
 Zoho Social | Score8.8 out of 10 | N/A | Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),… | $15 per month |
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| Additional Details | Plans can be paid monthly or annually, with a discount for annual pricing. | Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing. | ||||||||||||||
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| Considered Both Products | Chose Hootsuite I stopped using Hootsuite because Zoho Social is much better for a whole systems approach. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Hootsuite Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Hootsuite I had almost the same pros and cons by using the two softwares, even though on one side Zoho Social gave me tips and hints about the scheduling process (something that hootsuite does not have as a feature). At the beginning I thought this was a valuable point, but then the … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Hootsuite Hootsuite is way too expensive for a large number of accounts. It's fine if it's just for you. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Zoho Social Zoho Social is more reliable than Buffer. Buffer sometimes has technical issues where posts don't go out after being scheduled. Hootsuite has gotten way too expensive. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social Incentivized Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social Kontentino is nothing compared to Zoho Social. It's good for their approval flow of your posts but that's like it. They only show the posts and analytics of the posts you published through their platform and not many to no competitors analytics. Hootsuite is good but … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social Much cheaper and has basically the same feature set. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social The biggest factor is price for value. Zoho Social offers the same features for a fraction of the price. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social Flexible pricing plan, eco system and value for money Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social Zoho Social is reliable, affordable, and has everything I need for managing multiple channels and consistent posting. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social It's easier to use and more feature rich in my opinion Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social Most cost effective with the most platforms and simplest to use Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social It is comparable but I think Zoho Social is more affordable for small business. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social I have had to reconnect many of them or just have them bog down and freeze. The only one that doesn't give me problems in Meta, but it only posts to the two platforms. I love that Zoho Social lets me post to so many platforms at one time. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social I found them to be similar Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Zoho Social I've always used the best tools in the industry and would highly recommend them nonetheless. However, Zoho has successfully created the one-stop-shop that delivers on the major tools needed to successfully run multiple brands digitally, AND create easier flows for making sales … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
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| Lived up to sales and marketing promises | ||
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| Implementation went as expected | ||
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| Hootsuite | Zoho Social | |
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| Likelihood to Recommend | 8.0 | 9.2 |
| Likelihood to Renew | 8.6 | 10.0 |
| Usability | 9.0 | 9.2 |
| Availability | 9.8 | 8.2 |
| Performance | 9.8 | 8.2 |
| Support Rating | 7.0 | 9.3 |
| In-Person Training | 6.0 | - |
| Online Training | 9.0 | 8.2 |
| Implementation Rating | 8.0 | 8.4 |
| Configurability | 7.2 | 7.3 |
| Ease of integration | 7.6 | 3.6 |
| Product Scalability | 8.1 | 8.2 |
| Vendor post-sale | 8.9 | 8.2 |
| Vendor pre-sale | 8.3 | 8.2 |
